Inside Higher Ed
The Marketing Coordinator is responsible for engaging the ABAC community and external audiences through creative, strategic digital storytelling across social media, the institutional website, and other platforms. Working with the Office of Marketing and Communications, this position produces high-quality digital content, analyzes performance metrics, and drives strategies that strengthen ABACs visibility, reputation, and brand integrity.
Overview Job Title: Marketing Coordinator
Location: Tifton, GA
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 291760
Responsibilities
Manage ABACs official social media accounts through the creation, production, and distribution of digital content.
Utilize social media management tools to plan, schedule, and monitor posts and advertising campaigns.
Write feature stories, press releases, and promotional content for web, print, and digital media.
Design marketing materials including flyers, brochures, and digital graphics for use across print and online channels.
Assist with website updates and digital campaigns to ensure timely, accurate, and engaging content.
Capture and edit photography and videography to highlight campus life, academics, and events.
Uphold and protect the ABAC brand by ensuring consistent messaging, tone, and visual identity across all platforms.
Collaborate with departments, students, and campus organizations to create on-brand, high-quality content that aligns with ABAC's communication standards.
Support marketing projects and college events as needed, including coverage and promotion.
Monitor analytics to assess engagement, reach, and performance, and provide insights for improving digital strategies.
Stay informed about campus happenings, current trends, and emerging digital media tools.
Ensure all content meets accessibility standards and reflects the diversity and inclusivity of the ABAC community.
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties or responsibilities as deemed necessary by management.
Qualifications
Knowledge of social media best practices, including engagement, audience segmentation, tone, and platform strategy.
Experience with photography and videography equipment and software for editing and content creation (Adobe Creative Suite preferred).
Strong understanding of brand management and the importance of maintaining institutional reputation through digital presence.
Excellent verbal and written communication skills.
Outgoing, creative, and communicative personality with strong interpersonal skills.
Ability to work collaboratively with departments and students to achieve project goals.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Proven ability to write creative, engaging, and persuasive copy.
Occasional evening and weekend work required.
Required Qualifications
Bachelor's degree in marketing, communications, public relations, or a related field required.
Two years of relevant work experience preferred.
Experience with photography, videography, and/or graphic design preferred.
USG Core Values: The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. More details on the USG Statement of Core Values and Code of Conduct are available online. Freedom of Expression and Academic Freedom are also supported by USG policies. See policy links in the original posting for details.
Equal Employment Opportunity: Abraham Baldwin Agricultural College (ABAC) does not discriminate on the basis of race, color, national origin, gender or sex, disability, religion, age, veteran status, or genetic information in its programs and activities, including admissions and employment. For questions or more detailed information, please contact ABAC's Human Resources Office at (229) 391-4887.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Online Audio and Video Media
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Overview Job Title: Marketing Coordinator
Location: Tifton, GA
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 291760
Responsibilities
Manage ABACs official social media accounts through the creation, production, and distribution of digital content.
Utilize social media management tools to plan, schedule, and monitor posts and advertising campaigns.
Write feature stories, press releases, and promotional content for web, print, and digital media.
Design marketing materials including flyers, brochures, and digital graphics for use across print and online channels.
Assist with website updates and digital campaigns to ensure timely, accurate, and engaging content.
Capture and edit photography and videography to highlight campus life, academics, and events.
Uphold and protect the ABAC brand by ensuring consistent messaging, tone, and visual identity across all platforms.
Collaborate with departments, students, and campus organizations to create on-brand, high-quality content that aligns with ABAC's communication standards.
Support marketing projects and college events as needed, including coverage and promotion.
Monitor analytics to assess engagement, reach, and performance, and provide insights for improving digital strategies.
Stay informed about campus happenings, current trends, and emerging digital media tools.
Ensure all content meets accessibility standards and reflects the diversity and inclusivity of the ABAC community.
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties or responsibilities as deemed necessary by management.
Qualifications
Knowledge of social media best practices, including engagement, audience segmentation, tone, and platform strategy.
Experience with photography and videography equipment and software for editing and content creation (Adobe Creative Suite preferred).
Strong understanding of brand management and the importance of maintaining institutional reputation through digital presence.
Excellent verbal and written communication skills.
Outgoing, creative, and communicative personality with strong interpersonal skills.
Ability to work collaboratively with departments and students to achieve project goals.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Proven ability to write creative, engaging, and persuasive copy.
Occasional evening and weekend work required.
Required Qualifications
Bachelor's degree in marketing, communications, public relations, or a related field required.
Two years of relevant work experience preferred.
Experience with photography, videography, and/or graphic design preferred.
USG Core Values: The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. More details on the USG Statement of Core Values and Code of Conduct are available online. Freedom of Expression and Academic Freedom are also supported by USG policies. See policy links in the original posting for details.
Equal Employment Opportunity: Abraham Baldwin Agricultural College (ABAC) does not discriminate on the basis of race, color, national origin, gender or sex, disability, religion, age, veteran status, or genetic information in its programs and activities, including admissions and employment. For questions or more detailed information, please contact ABAC's Human Resources Office at (229) 391-4887.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Online Audio and Video Media
Referrals increase your chances of interviewing at Inside Higher Ed by 2x.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr