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Marketing & Outreach Librarian (Regional Office)
Description :
Three Rivers Regional Library System
Job Description
Reports to:
Director
Pay:
$52,400.00 - $58,000.00
Schedule:
Full-time/salaried, 40 hrs/wk
FSLA Status:
Exempt
Work Location:
TRRLS Regional Office, 280 S. Mahogany St., Jesup, GA 31546
General Position Description The Marketing & Outreach Librarian is responsible for enhancing the visibility and utilization of Three Rivers Regional Library System (TRRLS) by planning, executing, and assessing comprehensive marketing, public relations, and outreach activities. This role involves promoting library resources, services, programs, and events to diverse user groups, managing the library's digital communication channels (website and social media), and fostering strong community relationships through regular outreach initiatives.
The librarian is expected to be a creative and self-motivated professional who ensures the library's brand and voice are consistently and effectively communicated across all platforms. The position requires strong collaboration with library staff across all branches and a commitment to advancing the library's mission within the region.
Essential Duties and Responsibilities Marketing - 45%
Create, implement, and access comprehensive marketing and communication plans to promote library resources, services, programs, and events to diverse audiences.
Design, write, and edit engaging promotional materials, including flyers, brochures, press releases, newsletters, and annual reports.
Oversee and strategically manage the library’s official social media channels, developing a content calendar, creating posts, and monitoring engagement.
Work closely with other library team members to effectively market and publicize library programs, instruction sessions, and exhibitions.
Collect and analyze data related to marketing campaign effectiveness, website traffic, social media engagement, and outreach activities. Prepare regular reports detailing progress and recommending future strategies.
Ensure consistent use of the library’s brand identity, voice, and visual style across all communication channels and materials.
Plan, coordinate, and participate in regular outreach events, both on-site and off-site, to engage new users, promote services, and reinforce relationships with existing partners. Support libraries in their planned outreach activities.
Establish and maintain collaborative relationships with community organizations and media outlets.
Identify and purpose partnership opportunities to grow the system’s services and reach.
Other - 10%
Provide training for team members on marketing and outreach best practices.
Assist in covering public service hours or serve as interim branch manager at libraries due to absences or open positions.
Other duties as assigned.
Qualifications Education/Certification
This position requires a Master’s degree in Library Science from a school that is accredited by the American Library Association.
Must possess and maintain a current State of Georgia Librarian 5(b) or higher certification.
Experience
Prior experience in marketing, communications, or library outreach through internships, volunteer work, or relevant coursework.
Demonstrated ability to create engaging content for various platforms, including social media and promotional materials.
Strong interpersonal skills with experience building relationships with diverse communities.
Knowledge, Skills, and Abilities
Knowledge of public library resources, services, programs, and events.
Ability to prioritize, adapt to multiple demands, balance changing priorities, coordinate multiple ventures, and guide projects through to completion.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Project management experience, including planning, tracking, and evaluating.
Capacity to interact in a positive, effective manner with all team members and the general public.
Perform job duties with a minimum of supervision, work collaboratively in a team environment, and demonstrate professional standards, good judgment, dependability, and timeliness in work environments.
Supervisory Duties This position has no supervisory responsibilities.
The work is primarily performed in an office setting, but this position also requires participation in outreach events, which may take place both indoors and outdoors.
This position may require evening and weekend hours in performance of outreach events.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to sit or stand for extended periods.
Ability to lift and carry materials weighing up to 30 pounds.
Ability to bend, stoop, kneel, and reach.
Manual dexterity to operate computer equipment and other office machinery.
Ability to travel between library and meeting locations.
This is a full-time exempt position.
Starting pay of at least $52,400.00 annually.
Medical insurance available through the State Health Benefit Plan.
Flex benefits (including vision and dental) available through Georgia Breeze.
Mandatory enrollment in Georgia Teachers Retirement System (6% employee contribution).
15 days of annual leave accrued over a year with increases after 3 and 10 years, one floating holiday, and generous sick leave. All leave begins accruing immediately.
About Three Rivers Regional Library System TRRLS is a vital hub of knowledge and community engagement, serving residents across its seven-county region in Southeast Georgia. With 10 libraries serving 175,000 residents, we are dedicated to enriching the lives of our patrons by providing essential resources, from early literacy programs and youth services to digital access, technology training, and comprehensive material collections. Joining the TRRLS team means becoming part of an organization committed to lifelong learning, community connectivity, and cultural enrichment. We seek motivated individuals passionate about public service in small/rural communities who are ready to make a direct, positive impact in their community.
Details :
The Marketing & Outreach Librarian enhances library visibility and use by planning and executing marketing, PR, and outreach. This role involves promoting resources, programs, and events; managing digital communications; and building community relationships through regular initiatives.
Deadline for Applying :
Open Until Filled
#J-18808-Ljbffr
Three Rivers Regional Library System
Job Description
Reports to:
Director
Pay:
$52,400.00 - $58,000.00
Schedule:
Full-time/salaried, 40 hrs/wk
FSLA Status:
Exempt
Work Location:
TRRLS Regional Office, 280 S. Mahogany St., Jesup, GA 31546
General Position Description The Marketing & Outreach Librarian is responsible for enhancing the visibility and utilization of Three Rivers Regional Library System (TRRLS) by planning, executing, and assessing comprehensive marketing, public relations, and outreach activities. This role involves promoting library resources, services, programs, and events to diverse user groups, managing the library's digital communication channels (website and social media), and fostering strong community relationships through regular outreach initiatives.
The librarian is expected to be a creative and self-motivated professional who ensures the library's brand and voice are consistently and effectively communicated across all platforms. The position requires strong collaboration with library staff across all branches and a commitment to advancing the library's mission within the region.
Essential Duties and Responsibilities Marketing - 45%
Create, implement, and access comprehensive marketing and communication plans to promote library resources, services, programs, and events to diverse audiences.
Design, write, and edit engaging promotional materials, including flyers, brochures, press releases, newsletters, and annual reports.
Oversee and strategically manage the library’s official social media channels, developing a content calendar, creating posts, and monitoring engagement.
Work closely with other library team members to effectively market and publicize library programs, instruction sessions, and exhibitions.
Collect and analyze data related to marketing campaign effectiveness, website traffic, social media engagement, and outreach activities. Prepare regular reports detailing progress and recommending future strategies.
Ensure consistent use of the library’s brand identity, voice, and visual style across all communication channels and materials.
Plan, coordinate, and participate in regular outreach events, both on-site and off-site, to engage new users, promote services, and reinforce relationships with existing partners. Support libraries in their planned outreach activities.
Establish and maintain collaborative relationships with community organizations and media outlets.
Identify and purpose partnership opportunities to grow the system’s services and reach.
Other - 10%
Provide training for team members on marketing and outreach best practices.
Assist in covering public service hours or serve as interim branch manager at libraries due to absences or open positions.
Other duties as assigned.
Qualifications Education/Certification
This position requires a Master’s degree in Library Science from a school that is accredited by the American Library Association.
Must possess and maintain a current State of Georgia Librarian 5(b) or higher certification.
Experience
Prior experience in marketing, communications, or library outreach through internships, volunteer work, or relevant coursework.
Demonstrated ability to create engaging content for various platforms, including social media and promotional materials.
Strong interpersonal skills with experience building relationships with diverse communities.
Knowledge, Skills, and Abilities
Knowledge of public library resources, services, programs, and events.
Ability to prioritize, adapt to multiple demands, balance changing priorities, coordinate multiple ventures, and guide projects through to completion.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Project management experience, including planning, tracking, and evaluating.
Capacity to interact in a positive, effective manner with all team members and the general public.
Perform job duties with a minimum of supervision, work collaboratively in a team environment, and demonstrate professional standards, good judgment, dependability, and timeliness in work environments.
Supervisory Duties This position has no supervisory responsibilities.
The work is primarily performed in an office setting, but this position also requires participation in outreach events, which may take place both indoors and outdoors.
This position may require evening and weekend hours in performance of outreach events.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to sit or stand for extended periods.
Ability to lift and carry materials weighing up to 30 pounds.
Ability to bend, stoop, kneel, and reach.
Manual dexterity to operate computer equipment and other office machinery.
Ability to travel between library and meeting locations.
This is a full-time exempt position.
Starting pay of at least $52,400.00 annually.
Medical insurance available through the State Health Benefit Plan.
Flex benefits (including vision and dental) available through Georgia Breeze.
Mandatory enrollment in Georgia Teachers Retirement System (6% employee contribution).
15 days of annual leave accrued over a year with increases after 3 and 10 years, one floating holiday, and generous sick leave. All leave begins accruing immediately.
About Three Rivers Regional Library System TRRLS is a vital hub of knowledge and community engagement, serving residents across its seven-county region in Southeast Georgia. With 10 libraries serving 175,000 residents, we are dedicated to enriching the lives of our patrons by providing essential resources, from early literacy programs and youth services to digital access, technology training, and comprehensive material collections. Joining the TRRLS team means becoming part of an organization committed to lifelong learning, community connectivity, and cultural enrichment. We seek motivated individuals passionate about public service in small/rural communities who are ready to make a direct, positive impact in their community.
Details :
The Marketing & Outreach Librarian enhances library visibility and use by planning and executing marketing, PR, and outreach. This role involves promoting resources, programs, and events; managing digital communications; and building community relationships through regular initiatives.
Deadline for Applying :
Open Until Filled
#J-18808-Ljbffr