Healthmark Group
Company
HealthMark Group is a leading provider of healthcare release of information solutions, dedicated to simplifying and streamlining the exchange of medical data between healthcare providers, payers, and patients. We empower healthcare organizations to securely and efficiently manage the exchange of health information and manage the exchange of health information securely and efficiently, ensuring compliance with regulatory requirements while maintaining the highest standards of privacy and security.
Position Overview Growth / Demand Generation Specialist
We are seeking a Digital Marketing Manager to help accelerate our digital marketing and customer acquisition efforts. Reporting directly to the Head of Demand Generation, this role will execute our paid media, social, and internal channel strategies, optimize conversion funnels, and collaborate cross-functionally to deliver measurable marketing ROI.
The ideal candidate is equal parts analytical and creative—someone who thrives on experimenting, testing, and scaling campaigns that fuel growth.
Responsibilities
Execute end-to-end paid search programs in Google Ads and LinkedIn Ads
Implement SEM bidding strategies to maximize conversions
Plan, manage, execute and analyze ABM campaigns
Develop, execute and manage an SEO strategy to increase organic search rankings for key terms
Monitor and improve backlink profiles and domain authority
Shape and implement AEO strategy
Expand digital presence throughout the full buyer journey, from top-of-funnel awareness to conversion
Identify, test, and optimize new customer acquisition channels
Manage digital campaign calendar, budget, pacing, and reporting
Collaborate with design and content teams to produce compelling ads and assets
Monitor and analyze campaign performance, making data-driven recommendations to improve conversion rates
Experience & Qualifications
3-5 years of experience in technical marketing, demand generation, or digital acquisition roles
Hands-on experience with SEO, Google Ads, LinkedIn Ads and conversion optimization
Proven ability to launch, manage, and optimize digital campaigns across platforms
Proficiency with marketing technologies including HubSpot, Google Analytics, automation tools, A/B testing, and personalization platforms
Strong analytical skills with a passion for experimenting with messaging, creative, and audiences to drive growth
Growth mindset focused on driving acquisition and funnel optimization
Excellent problem-solving and project management skills, with the ability to collaborate across teams
Preferred Qualifications
6sense certification
HubSpot experience
Google Ads and Google Analytics experience
Background in account-based marketing (ABM)
#J-18808-Ljbffr
Position Overview Growth / Demand Generation Specialist
We are seeking a Digital Marketing Manager to help accelerate our digital marketing and customer acquisition efforts. Reporting directly to the Head of Demand Generation, this role will execute our paid media, social, and internal channel strategies, optimize conversion funnels, and collaborate cross-functionally to deliver measurable marketing ROI.
The ideal candidate is equal parts analytical and creative—someone who thrives on experimenting, testing, and scaling campaigns that fuel growth.
Responsibilities
Execute end-to-end paid search programs in Google Ads and LinkedIn Ads
Implement SEM bidding strategies to maximize conversions
Plan, manage, execute and analyze ABM campaigns
Develop, execute and manage an SEO strategy to increase organic search rankings for key terms
Monitor and improve backlink profiles and domain authority
Shape and implement AEO strategy
Expand digital presence throughout the full buyer journey, from top-of-funnel awareness to conversion
Identify, test, and optimize new customer acquisition channels
Manage digital campaign calendar, budget, pacing, and reporting
Collaborate with design and content teams to produce compelling ads and assets
Monitor and analyze campaign performance, making data-driven recommendations to improve conversion rates
Experience & Qualifications
3-5 years of experience in technical marketing, demand generation, or digital acquisition roles
Hands-on experience with SEO, Google Ads, LinkedIn Ads and conversion optimization
Proven ability to launch, manage, and optimize digital campaigns across platforms
Proficiency with marketing technologies including HubSpot, Google Analytics, automation tools, A/B testing, and personalization platforms
Strong analytical skills with a passion for experimenting with messaging, creative, and audiences to drive growth
Growth mindset focused on driving acquisition and funnel optimization
Excellent problem-solving and project management skills, with the ability to collaborate across teams
Preferred Qualifications
6sense certification
HubSpot experience
Google Ads and Google Analytics experience
Background in account-based marketing (ABM)
#J-18808-Ljbffr