Rowan University
Welcome to Rowan University’s Career Site
A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie‑classified R2 (high research activity) institution, Rowan has been recognized as the third fastest‑growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here.
All positions are contingent upon budget appropriations.
Rowan Employee Benefits Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan‑Virtua School of Osteopathic Medicine can be viewed here.
*Available benefits are dependent upon employee class and union affiliation.
Associate Director of Social Media Job no:
501010 Work type:
Regular Full‑Time Location:
Glassboro, New Jersey Categories:
Managerial
Position Overview The Associate Director of Social Media at Rowan University holds a pivotal role in supporting the institution’s online presence and reputation. This individual is responsible for developing and executing comprehensive social media strategies that enhance the university’s brand recognition, engage diverse audiences, and drive student recruitment, engagement, and retention efforts. This position requires overseeing a team of dedicated professionals and coordinating all aspects of social media management, content creation, community building, and analytics.
Key Responsibilities
Develop and implement a holistic social media strategy across all relevant platforms, with a primary focus on Facebook, Instagram, LinkedIn, TikTok, Twitter and YouTube and additional channels of interest including Spotify, Pinterest, Snapchat, GIPHY, Threads, and ZeeMee, among others.
Lead and manage a team of social media professionals, fostering a collaborative and innovative work environment. Encourage creativity, growth, and continuous improvement among team members.
Oversee student and content creator programs as needed to amplify the University’s social media reach and engagement.
Coordinate and advise on best practices with the distributed social media professionals throughout the University, including but not limited to all colleges and high‑reaching departments.
Lead the creation of engaging and culturally relevant content to strengthen the University’s brand equity.
Supervise the social media editorial calendar, ensuring a balanced mix of proactive and real‑time content.
Develop and oversee University‑wide organic social media campaigns.
Work closely with the market research team to ensure ongoing social listening to monitor brand sentiment and identify conversation trends. Utilize insights to inform content creation, tone, and overall social strategy.
Work collaboratively and creatively across teams within the Division of Marketing and Communication to optimize creativity and resources to develop the most engaging brand story possible across all social channels.
Reinforce social media strategy, policies, and graphic standards to expand and strengthen the university’s online presence.
Develop workshops and share social media best practices with university communicators.
Audit University‑branded social media accounts.
Utilize social media analytics and reporting across all platforms to analyze social campaign and account results, assess and optimize performance, identify trends, and provide key insights and recommendations.
Work closely with University leadership to handle crisis communications and public relations efforts in real‑time and assist in strategic planning for crisis situations.
Ensure the team utilizes the latest tools and technology to support social media strategy, analytics, community management, listening, and optimization.
Serve as a social ambassador within the University, advocating for adoption and enthusiasm for social media across all university departments.
Provide training and guidance to all communicators with Rowan‑branded social media accounts.
Stay updated on emerging technologies and trends in the social media industry and implement best practices creatively.
Align content with overarching social strategy and brand/campaign voice.
Required Qualifications
Bachelor’s degree in Marketing, Communications, or related field (Master’s a plus).
At least 5 years of experience in social media management, customer engagement roles, and/or communications roles.
3 or more years of experience managing a team.
Experience in 16‑24 year‑old consumer‑facing brands.
Strong understanding of all social media platforms, listening tools (e.g., Sprout Social) and CRM systems.
Expertise in content development, storytelling, online community building, community management, analytics, and social listening.
Proven ability to analyze data and translate insights into strategies and goal setting.
Excellent communication and collaboration skills; problem‑solving and relationship‑building skills.
Experience managing cross‑functional projects and customer‑focused initiatives.
Action‑oriented, adaptable, and committed to continuous improvement.
Experience managing internal and external cross‑functional partnerships.
Salary & Benefits
In compliance with The State of New Jersey’s Pay Transparency Act, the annual base salary range for this position is $90,000 to $110,000. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations. For eligible employees, benefits include comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents.
Advertised:
Oct 28 2025 Eastern Daylight Time Applications close:
Nov 18 2025 11:55 PM Eastern Standard Time
Rowan University is subject to the residency requirements of the NJ First Act. Any person hired to a non‑exempt position must have their principal residence in New Jersey for at least one year from the date of employment. Any person hired to an exempt position must maintain a principal residence in New Jersey (or Delaware, Pennsylvania, or New York) for at least 90 days from the date of employment.
Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, disability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply.
#J-18808-Ljbffr
All positions are contingent upon budget appropriations.
Rowan Employee Benefits Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan‑Virtua School of Osteopathic Medicine can be viewed here.
*Available benefits are dependent upon employee class and union affiliation.
Associate Director of Social Media Job no:
501010 Work type:
Regular Full‑Time Location:
Glassboro, New Jersey Categories:
Managerial
Position Overview The Associate Director of Social Media at Rowan University holds a pivotal role in supporting the institution’s online presence and reputation. This individual is responsible for developing and executing comprehensive social media strategies that enhance the university’s brand recognition, engage diverse audiences, and drive student recruitment, engagement, and retention efforts. This position requires overseeing a team of dedicated professionals and coordinating all aspects of social media management, content creation, community building, and analytics.
Key Responsibilities
Develop and implement a holistic social media strategy across all relevant platforms, with a primary focus on Facebook, Instagram, LinkedIn, TikTok, Twitter and YouTube and additional channels of interest including Spotify, Pinterest, Snapchat, GIPHY, Threads, and ZeeMee, among others.
Lead and manage a team of social media professionals, fostering a collaborative and innovative work environment. Encourage creativity, growth, and continuous improvement among team members.
Oversee student and content creator programs as needed to amplify the University’s social media reach and engagement.
Coordinate and advise on best practices with the distributed social media professionals throughout the University, including but not limited to all colleges and high‑reaching departments.
Lead the creation of engaging and culturally relevant content to strengthen the University’s brand equity.
Supervise the social media editorial calendar, ensuring a balanced mix of proactive and real‑time content.
Develop and oversee University‑wide organic social media campaigns.
Work closely with the market research team to ensure ongoing social listening to monitor brand sentiment and identify conversation trends. Utilize insights to inform content creation, tone, and overall social strategy.
Work collaboratively and creatively across teams within the Division of Marketing and Communication to optimize creativity and resources to develop the most engaging brand story possible across all social channels.
Reinforce social media strategy, policies, and graphic standards to expand and strengthen the university’s online presence.
Develop workshops and share social media best practices with university communicators.
Audit University‑branded social media accounts.
Utilize social media analytics and reporting across all platforms to analyze social campaign and account results, assess and optimize performance, identify trends, and provide key insights and recommendations.
Work closely with University leadership to handle crisis communications and public relations efforts in real‑time and assist in strategic planning for crisis situations.
Ensure the team utilizes the latest tools and technology to support social media strategy, analytics, community management, listening, and optimization.
Serve as a social ambassador within the University, advocating for adoption and enthusiasm for social media across all university departments.
Provide training and guidance to all communicators with Rowan‑branded social media accounts.
Stay updated on emerging technologies and trends in the social media industry and implement best practices creatively.
Align content with overarching social strategy and brand/campaign voice.
Required Qualifications
Bachelor’s degree in Marketing, Communications, or related field (Master’s a plus).
At least 5 years of experience in social media management, customer engagement roles, and/or communications roles.
3 or more years of experience managing a team.
Experience in 16‑24 year‑old consumer‑facing brands.
Strong understanding of all social media platforms, listening tools (e.g., Sprout Social) and CRM systems.
Expertise in content development, storytelling, online community building, community management, analytics, and social listening.
Proven ability to analyze data and translate insights into strategies and goal setting.
Excellent communication and collaboration skills; problem‑solving and relationship‑building skills.
Experience managing cross‑functional projects and customer‑focused initiatives.
Action‑oriented, adaptable, and committed to continuous improvement.
Experience managing internal and external cross‑functional partnerships.
Salary & Benefits
In compliance with The State of New Jersey’s Pay Transparency Act, the annual base salary range for this position is $90,000 to $110,000. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations. For eligible employees, benefits include comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents.
Advertised:
Oct 28 2025 Eastern Daylight Time Applications close:
Nov 18 2025 11:55 PM Eastern Standard Time
Rowan University is subject to the residency requirements of the NJ First Act. Any person hired to a non‑exempt position must have their principal residence in New Jersey for at least one year from the date of employment. Any person hired to an exempt position must maintain a principal residence in New Jersey (or Delaware, Pennsylvania, or New York) for at least 90 days from the date of employment.
Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, disability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply.
#J-18808-Ljbffr