Logo
TELUS Digital

Digital Marketing Manager (Adobe)

TELUS Digital, Boston, Massachusetts, us, 02298

Save Job

Digital Marketing Manager (Adobe) Join to apply for the Digital Marketing Manager (Adobe) role at TELUS Digital.

About TELUS Digital Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award‑winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting‑edge technology, agile thinking, and a people‑first culture.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end‑to‑end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in‑store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi‑billion‑dollar parent company.

Location & Flexibility This role will be in a Work‑From‑Near (Hybrid) capacity, 2‑3 days per week, based out of one of the following offices: Charlottesville, VA; Durham, NC; Columbus, OH; or Boston, MA.

Opportunity As a Digital Marketing Manager (Adobe), you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) and Adobe Campaign to lead complex business/technical integrations and impact our clients’ products through data‑driven decisions. You will ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns.

Responsibilities

Lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape with tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.

Work with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), or Adobe Campaign, to design and execute campaigns.

Drive ongoing client success and satisfaction by determining the scope of engagements and communicating regularly with stakeholders.

Coach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.

Lead discovery engagements to learn clients’ business goals and determine optimal marketing tech stacks, focusing on Adobe Experience Platform applications.

Train clients on Adobe tools and advise on best practices for optimization and scaling.

Lead ongoing marketing service engagements, including push and email campaigns, outcomes‑based analytics, and data reporting to demonstrate ROI.

Provide feedback to internal teams on creative assets and content development.

Resolve a wide range of customer inquiries from basic education to technical operations related to Adobe Experience Platform applications.

Develop and launch multi‑channel marketing strategies to improve engagement, conversion, and retention metrics using Adobe Experience Platform applications.

Collaborate with technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologies.

Analyze integrated marketing performance by audience segment and adjust strategies to optimize customer experience, personalization, and relevance using insights from Adobe Experience Platform applications.

Travel to client offices as needed.

Qualifications

3+ years of professional experience in a client‑facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).

Demonstrated proficiency in deploying campaigns in customer engagement platforms.

Experience successfully developing and leading multi‑phase projects with diverse stakeholders, especially involving Adobe Experience Platform applications.

Strong leadership and mentorship skills within cross‑functional teams.

Excellent written and verbal communication skills.

Proficient in HTML/CSS for emails, landing pages, content cards, and in‑app messages.

Successful planning and deployment of integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve long‑term customer value through Adobe Experience Platform (AEP) applications.

Extensive knowledge of data‑driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applications.

Ability to present complex ideas to clients and team members in a compelling and energetic way.

Empathy for client needs and troubleshooting skills, especially regarding Adobe Experience Platform (AEP) applications.

Equal Opportunity Employer At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.

For more information on how we use your information, see our Privacy Policy.

What We’ll Offer

Healthcare benefits – Medical, Vision, Dental (including an option for 100% coverage of individual employee medical premiums)

Life & Disability Insurance

401K matching

Flexible paid time off & paid company holidays

Parental Leave

Employee Assistance Program (EAP)

And more!

Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job‑related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, TELUS Digital conducts regular compensation audits.

USA Pay Range $95,000 - $127,000 USD

Seniority Level Mid-Senior level

Employment Type Full‑time

Job Function Marketing and Sales

Industry IT Services and IT Consulting

#J-18808-Ljbffr