Agoda
Senior Analyst, Customer Marketing (Bangkok-based, relocation provided)
Agoda, Detroit, Michigan, United States, 48228
Senior Analyst, Customer Marketing (Bangkok-based, relocation provided)
Agoda is an online travel booking platform that connects travelers with a global network of hotels, flights, activities, and more. We build and deploy cutting‑edge technology to enhance the travel experience for millions of customers worldwide.
The Performance Marketing Team is a data‑driven and analytical group focused on developing, executing, and optimizing marketing programs that increase customer lifetime value. As a Senior Analyst, you will work closely with marketing strategists, data scientists, and product teams to drive channel growth and evaluate campaign performance.
Responsibilities
Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels
Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
Develop hypotheses, design experiments such as A/B tests, and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth
Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using tools such as SQL and Tableau
Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
Qualifications
Minimum 3 years of experience as a Data Analyst in tech, consulting, e‑commerce or digital marketing
Bachelor’s degree in Computer Science, Statistics, Mathematics, Engineering, Economics or Finance
Strong analytical skills with the ability to translate data into actionable insights and generate impactful recommendations
Proficient in business intelligence tools and data warehouse technologies such as SQL, Tableau, and MS Excel
Innovative problem‑solving skills and the ability to tackle complex challenges in a non‑linear fashion
Excellent stakeholder management and communication skills; ability to influence and persuade senior leaders with clear, data‑backed recommendations
Equal Opportunity Employer Agoda is committed to equal employment opportunity and encourages applicants of all backgrounds to apply. We provide a supportive, inclusive work environment that values diversity, collaboration, and innovation. Employment at Agoda is based on merit and qualifications; we do not discriminate on the basis of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or any other legally protected characteristic.
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The Performance Marketing Team is a data‑driven and analytical group focused on developing, executing, and optimizing marketing programs that increase customer lifetime value. As a Senior Analyst, you will work closely with marketing strategists, data scientists, and product teams to drive channel growth and evaluate campaign performance.
Responsibilities
Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels
Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
Develop hypotheses, design experiments such as A/B tests, and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth
Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using tools such as SQL and Tableau
Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
Qualifications
Minimum 3 years of experience as a Data Analyst in tech, consulting, e‑commerce or digital marketing
Bachelor’s degree in Computer Science, Statistics, Mathematics, Engineering, Economics or Finance
Strong analytical skills with the ability to translate data into actionable insights and generate impactful recommendations
Proficient in business intelligence tools and data warehouse technologies such as SQL, Tableau, and MS Excel
Innovative problem‑solving skills and the ability to tackle complex challenges in a non‑linear fashion
Excellent stakeholder management and communication skills; ability to influence and persuade senior leaders with clear, data‑backed recommendations
Equal Opportunity Employer Agoda is committed to equal employment opportunity and encourages applicants of all backgrounds to apply. We provide a supportive, inclusive work environment that values diversity, collaboration, and innovation. Employment at Agoda is based on merit and qualifications; we do not discriminate on the basis of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or any other legally protected characteristic.
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