Centr
Sr. Manager of Paid Media - UA & Ecommerce
Centr, Los Angeles, California, United States, 90079
Sr. Manager of Paid Media - UA & Ecommerce
This range is provided by Centr. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $180,000.00/yr Welcome to Centr the home of strength. We combine performance-driven equipment with world-class digital coaching and personalized training programs (born from Chris Hemsworths personal wellness journey) to support every training style and level. From strength training and cardio to recovery, we build strength that lasts inside and out. Headquartered in Southern California, our culture is grounded in respect, transparency, accountability, and collaboration. We believe real strength shows up every day and were building a team that does the same. What does it mean to be the User Acquisition Lead at Centr?
Youre passionate about digital marketing and obsessed with customer journeys the kind that convert new users into lifelong fans. Youre a seasoned media buyer with deep experience in mobile app subscriptions and ecommerce, ready to lead, scale, and innovate our user acquisition strategy. Your mission? Help people around the world achieve their fitness goals while helping Centr hit ours. Youve managed monthly media budgets of $300K+ and scaled campaigns beyond $1M/month. Youre analytical but creative, data?driven but storytelling?savvy, and most importantly, youre ready to roll up your sleeves and lead a team that drives results. What youll do
Youll be the growth engine behind our digital performancedriving installs, conversions, and revenue across multiple channels. Youll build and optimize strategies that deliver strong ROI while expanding Centrs global reach. Own and scale
mobile user acquisition and ecommerce campaigns across social, search, and programmatic channels. Lead and coach
our talented UA Manager providing hands?on guidance, mentorship, and day?to?day support. Forecast, budget, and report
like a pro developing channel?level forecasts, tracking performance weekly, and providing monthly media mix plans to leadership. Optimize for growth
scaling budgets with smart, data?backed wins each month. Analyze and iterate
dig deep into campaign data to reduce CAC, boost ROAS, and uncover actionable insights. Build and expand
the media buying team ensuring flawless execution, creative excellence, and strategic alignment. Partner cross?functionally
with Brand, CRM, Product, and Creative teams to align acquisition and activation goals. Drive awareness
through demand?gen, engagement, and retail campaigns across paid search and paid social. Own analytics and attribution
managing MMPs (Appsflyer required), deep links, and tracking for both online and offline efforts. Lead testing & experimentation
oversee A/B frameworks, define hypotheses, determine sample sizes, and track results with precision. Shape creative strategy
identify opportunities, collaborate with Creative and Content teams, and ensure assets are built to perform. Optimize landing experiences
oversee content and requirements for landing pages, Apple CPPs, and Google CSLs; partner closely with Product to align with release schedules. Improve operational workflows
streamline tools, refine processes, and maintain best practices within the UA team. Present insights and results
to senior leadership with clarity and confidence. Collaborate with CRM and CRO
teams to enhance conversion journeys and website performance. Experiment with new channels
to broaden our reach and hit ambitious growth targets. Work globally
syncing across U.S. and Australia time zones as needed.
What youll bring
Youve been in the trenches managing campaigns, leading teams, and scaling products that matter. You combine technical fluency with creative instinct, and you thrive in fast?paced, high?growth environments. Heres what success looks like in this role: 5+ years
in UA/mobile app marketing. 5+ years
working with MMPs (Appsflyer required). 3+ years
in ecommerce marketing. 3+ years
leading and managing teams. Hands?on experience with
mobile subscription products
ideally in fitness, gaming, or entertainment. Proven success
scaling budgets from mid?six figures to $1M+ monthly. Expertise buying across
ASA, Google Ads, Meta, TikTok, YouTube. Familiarity with
DSPs
like Smadex, Unity, AppLovin, IronSource, and InMobi. Experience managing
UA budgets over $5M+. Strong analytical skills fluent in
GA4, Looker, Power BI, or similar BI tools. In?depth understanding of acquisition strategy, funnel optimization, and ROI?driven decision?making. A proactive, problem?solving mindset you love figuring things out. Exceptional communication, storytelling, and presentation skills.
Bonus points if you have
Experience in startup or high?growth environments. Experience running
brand awareness or shopper marketing
campaigns. Familiarity with the
gaming vertical.
Benefits
Flexible hybrid work environment balance focused at?home workdays with collaborative office time. A culture built on motivation, respect, and real collaboration. Work at the intersection of
fitness, technology, and innovation
shaping how the world gets stronger. Continuous opportunities for growth and learning professionally and personally.
Is this the right opportunity for you?
At Centr, your authority will always exceed your responsibility. We trust our people to make smart, data?informed decisions and take intelligent risks in pursuit of growth. Youll thrive here if you: Move fast and stay curious. Love seeing measurable results. Get energy from both numbers
and
creativity. Can balance autonomy with teamwork. Are ready to build something incredible with a global impact.
If that sounds like you lets build strength that lasts. Seniority level
Mid?Senior level Employment type
Full?time Job function
Marketing Industries
Wellness and Fitness Services, Technology, Information and Media, and Retail #J-18808-Ljbffr
This range is provided by Centr. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $180,000.00/yr Welcome to Centr the home of strength. We combine performance-driven equipment with world-class digital coaching and personalized training programs (born from Chris Hemsworths personal wellness journey) to support every training style and level. From strength training and cardio to recovery, we build strength that lasts inside and out. Headquartered in Southern California, our culture is grounded in respect, transparency, accountability, and collaboration. We believe real strength shows up every day and were building a team that does the same. What does it mean to be the User Acquisition Lead at Centr?
Youre passionate about digital marketing and obsessed with customer journeys the kind that convert new users into lifelong fans. Youre a seasoned media buyer with deep experience in mobile app subscriptions and ecommerce, ready to lead, scale, and innovate our user acquisition strategy. Your mission? Help people around the world achieve their fitness goals while helping Centr hit ours. Youve managed monthly media budgets of $300K+ and scaled campaigns beyond $1M/month. Youre analytical but creative, data?driven but storytelling?savvy, and most importantly, youre ready to roll up your sleeves and lead a team that drives results. What youll do
Youll be the growth engine behind our digital performancedriving installs, conversions, and revenue across multiple channels. Youll build and optimize strategies that deliver strong ROI while expanding Centrs global reach. Own and scale
mobile user acquisition and ecommerce campaigns across social, search, and programmatic channels. Lead and coach
our talented UA Manager providing hands?on guidance, mentorship, and day?to?day support. Forecast, budget, and report
like a pro developing channel?level forecasts, tracking performance weekly, and providing monthly media mix plans to leadership. Optimize for growth
scaling budgets with smart, data?backed wins each month. Analyze and iterate
dig deep into campaign data to reduce CAC, boost ROAS, and uncover actionable insights. Build and expand
the media buying team ensuring flawless execution, creative excellence, and strategic alignment. Partner cross?functionally
with Brand, CRM, Product, and Creative teams to align acquisition and activation goals. Drive awareness
through demand?gen, engagement, and retail campaigns across paid search and paid social. Own analytics and attribution
managing MMPs (Appsflyer required), deep links, and tracking for both online and offline efforts. Lead testing & experimentation
oversee A/B frameworks, define hypotheses, determine sample sizes, and track results with precision. Shape creative strategy
identify opportunities, collaborate with Creative and Content teams, and ensure assets are built to perform. Optimize landing experiences
oversee content and requirements for landing pages, Apple CPPs, and Google CSLs; partner closely with Product to align with release schedules. Improve operational workflows
streamline tools, refine processes, and maintain best practices within the UA team. Present insights and results
to senior leadership with clarity and confidence. Collaborate with CRM and CRO
teams to enhance conversion journeys and website performance. Experiment with new channels
to broaden our reach and hit ambitious growth targets. Work globally
syncing across U.S. and Australia time zones as needed.
What youll bring
Youve been in the trenches managing campaigns, leading teams, and scaling products that matter. You combine technical fluency with creative instinct, and you thrive in fast?paced, high?growth environments. Heres what success looks like in this role: 5+ years
in UA/mobile app marketing. 5+ years
working with MMPs (Appsflyer required). 3+ years
in ecommerce marketing. 3+ years
leading and managing teams. Hands?on experience with
mobile subscription products
ideally in fitness, gaming, or entertainment. Proven success
scaling budgets from mid?six figures to $1M+ monthly. Expertise buying across
ASA, Google Ads, Meta, TikTok, YouTube. Familiarity with
DSPs
like Smadex, Unity, AppLovin, IronSource, and InMobi. Experience managing
UA budgets over $5M+. Strong analytical skills fluent in
GA4, Looker, Power BI, or similar BI tools. In?depth understanding of acquisition strategy, funnel optimization, and ROI?driven decision?making. A proactive, problem?solving mindset you love figuring things out. Exceptional communication, storytelling, and presentation skills.
Bonus points if you have
Experience in startup or high?growth environments. Experience running
brand awareness or shopper marketing
campaigns. Familiarity with the
gaming vertical.
Benefits
Flexible hybrid work environment balance focused at?home workdays with collaborative office time. A culture built on motivation, respect, and real collaboration. Work at the intersection of
fitness, technology, and innovation
shaping how the world gets stronger. Continuous opportunities for growth and learning professionally and personally.
Is this the right opportunity for you?
At Centr, your authority will always exceed your responsibility. We trust our people to make smart, data?informed decisions and take intelligent risks in pursuit of growth. Youll thrive here if you: Move fast and stay curious. Love seeing measurable results. Get energy from both numbers
and
creativity. Can balance autonomy with teamwork. Are ready to build something incredible with a global impact.
If that sounds like you lets build strength that lasts. Seniority level
Mid?Senior level Employment type
Full?time Job function
Marketing Industries
Wellness and Fitness Services, Technology, Information and Media, and Retail #J-18808-Ljbffr