PlanGrid
Senior Director, User Experience - AEC Content Strategy
PlanGrid, San Francisco, California, United States, 94199
Senior Director, User Experience - AEC Content Strategy
We're hiring a Senior Director, User Experience - AEC Content Strategy to lead content strategy across Autodesk's Architecture, Engineering, and Construction (AEC) product portfolio. This is a critical executive-level role reporting to the VP of Experience & Analytics and serving as a senior member of the AEC Experience & Analytics Leadership team. You'll collaborate closely with senior leaders across design, engineering, product, and business to evolve our content strategy in alignment with our agentic product vision. You'll play a key role in shaping the future of how professionals plan, design, build, and operatethrough AI-powered, conversational, and agentic experiences. As the leader of our end-to-end content strategy, you'll define the vision and build the systems that make our contentand our LLM-powered agentsconsistent, safe, reliable, and deeply useful across every product surface. You'll be instrumental in transforming our product ecosystem to deliver intelligent, unified experiences that delight and empower millions of users. You'll also be a critical partner in enhancing the tools our users rely on today, while driving the vision, unification, and cohesion efforts for our rapidly expanding Forma Industry CloudAutodesk's powerful AEC platform that connects design, make, data, and people across the entire product development lifecycle, from concept to construction to operations. This role is remote-friendly within North America. For those who prefer in-office or hybrid, the role can be located in San Francisco, CA; Portland, OR; Boston, MA; or Toronto, ON. Travel requirements will be approximately 10%. Responsibilities
Vision & Strategy Define a multi-year content strategy and conversational UX vision for the AEC portfolio, rooted in customer outcomes.
Shape how content becomes the backbone of agentic experiences, ensuring AI systems can reason over structured content, act on behalf of users, and deliver trustworthy outcomes.
Create the north-star vision for AI-assisted and agentic experiences (chat, copilots, proactive workflows, voice) and the content foundation that powers them.
Conversational Design & LLM Integration Establish standards for critical user journeys (CUJs), tone/voice, conversational/LLM design and agentic experiences.
Partner with AI/ML teams across Autodesk to integrate LLMs and emerging agentic frameworks (e.g. reasoning + tool use + memory) into AEC workflows.
Define evaluation systems to ensure agents can generate reliable, actionable responses grounded in authoritative content.
Content Infrastructure & Governance Build a scalable content model (taxonomy/ontology, metadata, structured content) to fuel both human-facing UX and machine-readable knowledge for agents.
Create governance practices that ensure agentic systems always act within defined boundaries of accuracy, compliance, and trust.
Personalization & Journeys Define how content enables agents to personalize workflows by role, discipline, and project phaseanticipating user needs, not just responding.
Ensure agentic experiences are context-aware and continuous across surfaces.
Leadership & Execution Build and lead a high-performing team (content strategists, conversation designers, content ops, UX writers).
Partner across Product, AI/ML, Engineering, and Design Systems to turn content into a strategic enabler of autonomy and reasoning.
Required Qualifications
15+ years of content strategy/content design/UX writing, with 5+ years leading teams or running multi-product portfolios, including experience coaching and mentoring talent
Proven track record building AI-assisted or agentic experiences at scale.
Deep experience designing content models and infrastructures that support reasoning, tool use, and personalization.
Strong portfolio of cross-product consistency systems (voice & tone, terminology, style, accessibility).
Fluency in AI/ML collaboration; comfortable driving experiments in emergent areas like AI agents.
Prior experience driving large-scale design unification efforts across multiple verticals, major feature areas, or products
Prior experience leading teams of designers in highly collaborative Scrum/agile environments.
Ability to set priorities and evangelize a shared plan with a wide range of audiences at all levels of the organization, including senior executives.
Up-to-date expertise in human-centered design best practices, user research, design systems, AI and content strategy.
Excellent communication skills, with the ability to distill complex ideas to their essence.
Preferred Qualifications
Bachelor's and/or Masters degree in interaction design or related field
Experience designing multi-platform experiences
Experience with agile software design methods
Passion for product design, AI, content strategy, and empowering designers, makers, and builders.
We're hiring a Senior Director, User Experience - AEC Content Strategy to lead content strategy across Autodesk's Architecture, Engineering, and Construction (AEC) product portfolio. This is a critical executive-level role reporting to the VP of Experience & Analytics and serving as a senior member of the AEC Experience & Analytics Leadership team. You'll collaborate closely with senior leaders across design, engineering, product, and business to evolve our content strategy in alignment with our agentic product vision. You'll play a key role in shaping the future of how professionals plan, design, build, and operatethrough AI-powered, conversational, and agentic experiences. As the leader of our end-to-end content strategy, you'll define the vision and build the systems that make our contentand our LLM-powered agentsconsistent, safe, reliable, and deeply useful across every product surface. You'll be instrumental in transforming our product ecosystem to deliver intelligent, unified experiences that delight and empower millions of users. You'll also be a critical partner in enhancing the tools our users rely on today, while driving the vision, unification, and cohesion efforts for our rapidly expanding Forma Industry CloudAutodesk's powerful AEC platform that connects design, make, data, and people across the entire product development lifecycle, from concept to construction to operations. This role is remote-friendly within North America. For those who prefer in-office or hybrid, the role can be located in San Francisco, CA; Portland, OR; Boston, MA; or Toronto, ON. Travel requirements will be approximately 10%. Responsibilities
Vision & Strategy Define a multi-year content strategy and conversational UX vision for the AEC portfolio, rooted in customer outcomes.
Shape how content becomes the backbone of agentic experiences, ensuring AI systems can reason over structured content, act on behalf of users, and deliver trustworthy outcomes.
Create the north-star vision for AI-assisted and agentic experiences (chat, copilots, proactive workflows, voice) and the content foundation that powers them.
Conversational Design & LLM Integration Establish standards for critical user journeys (CUJs), tone/voice, conversational/LLM design and agentic experiences.
Partner with AI/ML teams across Autodesk to integrate LLMs and emerging agentic frameworks (e.g. reasoning + tool use + memory) into AEC workflows.
Define evaluation systems to ensure agents can generate reliable, actionable responses grounded in authoritative content.
Content Infrastructure & Governance Build a scalable content model (taxonomy/ontology, metadata, structured content) to fuel both human-facing UX and machine-readable knowledge for agents.
Create governance practices that ensure agentic systems always act within defined boundaries of accuracy, compliance, and trust.
Personalization & Journeys Define how content enables agents to personalize workflows by role, discipline, and project phaseanticipating user needs, not just responding.
Ensure agentic experiences are context-aware and continuous across surfaces.
Leadership & Execution Build and lead a high-performing team (content strategists, conversation designers, content ops, UX writers).
Partner across Product, AI/ML, Engineering, and Design Systems to turn content into a strategic enabler of autonomy and reasoning.
Required Qualifications
15+ years of content strategy/content design/UX writing, with 5+ years leading teams or running multi-product portfolios, including experience coaching and mentoring talent
Proven track record building AI-assisted or agentic experiences at scale.
Deep experience designing content models and infrastructures that support reasoning, tool use, and personalization.
Strong portfolio of cross-product consistency systems (voice & tone, terminology, style, accessibility).
Fluency in AI/ML collaboration; comfortable driving experiments in emergent areas like AI agents.
Prior experience driving large-scale design unification efforts across multiple verticals, major feature areas, or products
Prior experience leading teams of designers in highly collaborative Scrum/agile environments.
Ability to set priorities and evangelize a shared plan with a wide range of audiences at all levels of the organization, including senior executives.
Up-to-date expertise in human-centered design best practices, user research, design systems, AI and content strategy.
Excellent communication skills, with the ability to distill complex ideas to their essence.
Preferred Qualifications
Bachelor's and/or Masters degree in interaction design or related field
Experience designing multi-platform experiences
Experience with agile software design methods
Passion for product design, AI, content strategy, and empowering designers, makers, and builders.