Uniform Labs, Inc.
Role OverviewWere hiring a Head of Growth to own institutional and DeFi adoption of Multiliquid and turn product-market fit into repeatable revenue. You will be our first dedicated growth leader, building the GTM engine across enterprise sales, strategic partnerships, and ecosystem growth (exchanges, asset managers, stablecoin issuers, corporate treasuries, fintechs, trading firms, and payment platforms).Youll partner directly with the founder on strategy, own the pipeline and forecast, design the playbooks, and close lighthouse dealswhile creating the conditions for scalable growth (hiring, systems, metrics). This is a hands-on builder role for someone who can translate technical primitives into business outcomes and who thrives at the intersection of TradFi and crypto.Reporting to: Founder/CEOKey ResponsibilitiesOwn the GTM & Revenue EngineDefine Ideal Customer Profiles (ICPs), segmentation, and territories across TradFi and crypto; set quarterly OKRs and revenue targets.Build and manage the full funneloutbound, inbound, channel, and ecosystemusing a rigorous, metrics-driven approach (SQLs, win rates, cycle times, ACV, payback).Create repeatable sales motions for: (a) asset managers/tokenized funds, (b) stablecoin issuers, (c) payment orchestrators, (d) exchanges/funds/MMs, (e) fintechs, (f) corporate treasuries.Enterprise Sales & Strategic PartnershipsOwn complex, multi-stakeholder salesfrom discovery to Legal/InfoSec/Compliance to go-liveacross global institutions.Structure partnerships (distribution, liquidity, co-marketing, joint solutions) that unlock step-function adoption.Negotiate commercial terms that align incentives (volume tiers, usage-based pricing, rev share, MDF).Define incentive structures and fee-sharing arrangements to drive adoption and growth across institutional partners and DeFi.Product Narrative & EnablementCraft the positioning: Multiliquid as the neutral liquidity layer powering a range of on-chain financial applicationsclarifying value: instant convertibility, yield access, capital efficiency, regulatory compliance.Build enterprise-grade enablement: discovery frameworks, ROI models, integration guides, case studies, and demo scripts.Champion customer feedback into roadmap; partner with product/engineering to remove onboarding friction.Market Intelligence & Ecosystem DevelopmentMap the institutional on-chain finance landscape: stablecoins, tokenized MMFs/T-bills, exchanges, custodians, wallets, banks, fintechs, and middleware.Identify highest value use cases, then orchestrate pilots and programs that move real flows.Represent Uniform Labs at key events and with media/analysts; contribute thought leadership.Team, Process, and InfrastructureStand up systems, CRM, forecasting, and operational cadence (weekly pipeline reviews, quarterly planning).Recruit and develop a lean, high-leverage team (AE/BDR/Partnerships/Revenue Ops) as milestones are hit.Instill a culture of urgency, precision, integrity and success.What Success Looks Like (12 Months)$5m$10m in contracted ARR/volume-linked revenue across 610 institutional accounts.23 distribution partnerships that drive qualified pipeline and liquidity & yield demand.A repeatable go-to-market (ICP
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