Boston Scientific Gruppe
Senior Global Downstream Product Marketing Manager - Chronic Venous Insufficienc
Boston Scientific Gruppe, Osseo, Minnesota, United States, 55311
Senior Global Downstream Product Marketing Manager - Chronic Venous Insufficiency
Onsite Location(s): Maple Grove, MN, US, 55311
Additional Location(s): N/A
About the role We are looking for a highly motivated and experienced Senior Product Manager to join our marketing team. In this role you will lead the development and execution of key marketing and business strategies for the Chronic Venous Insufficiency (CVI) franchise, part of Boston Scientific’s Peripheral Interventions division. The primary focus will be owning the launch of the new platform technology – Radiofrequency Ablation (RFA) – entering the global thermal market to drive sales growth.
Responsibilities
Lead, develop, and execute global RFA marketing strategies for launching new platform technology – near‑term focus on US with long‑term global expansion.
Develop core marketing strategies to drive business objectives, including market analysis, segmentation, customer targeting, product positioning and messaging as well as pricing and economics.
Lead the development and implementation of promotional and educational assets to communicate product positioning and messaging to customers and sales in collaboration with the broader marketing team and cross‑functional partners.
Lead and maintain a comprehensive market and competitive intelligence framework to monitor and respond to competitors' strategies, products, market activities, and performance to maintain a clear, differentiated value proposition in the marketplace.
Collaborate with and support the US sales and commercial organization; spend time in the field understanding commercial dynamics, building sales and customer relationships, and gathering actionable insights to inform and evolve marketing strategies.
Partner with Sales Training to create a field‑focused training program to ensure rep understanding of the technology – differentiation, effective selling and account targeting.
Support regional marketing partners with future RFA product launch plans that ensure consistent global strategy.
Partner with Medical Affairs to support and advance Key Opinion Leader and industry conference strategies to deepen physician engagement and advocacy including execution of supporting events and initiatives.
Required qualifications
Bachelor’s Degree required
3‑5+ years of medical device marketing experience
Strong business acumen, experience with market and revenue modeling
Demonstrated ability to lead and influence cross‑functional teams
Demonstrated ability to independently manage all aspects of product development and commercialization
Develop and maintain strong relationships with key customers and the sales team – gathering insights to inform marketing strategies
Excellent communication and interpersonal skills
Ability to travel up to 30%, including international travel
Preferred qualifications
MBA preferred
Upstream and downstream marketing experience
Experience with peripheral interventions products and customers
Outstanding customer service skills, both internal and external to the organization
Capital equipment product launch experience
Work Mode
Hybrid model requiring presence in the local office at least three days per week.
Not a sponsorship position for employment visas at this time.
Requisition ID: 617273
Boston Scientific Corporation is an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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Additional Location(s): N/A
About the role We are looking for a highly motivated and experienced Senior Product Manager to join our marketing team. In this role you will lead the development and execution of key marketing and business strategies for the Chronic Venous Insufficiency (CVI) franchise, part of Boston Scientific’s Peripheral Interventions division. The primary focus will be owning the launch of the new platform technology – Radiofrequency Ablation (RFA) – entering the global thermal market to drive sales growth.
Responsibilities
Lead, develop, and execute global RFA marketing strategies for launching new platform technology – near‑term focus on US with long‑term global expansion.
Develop core marketing strategies to drive business objectives, including market analysis, segmentation, customer targeting, product positioning and messaging as well as pricing and economics.
Lead the development and implementation of promotional and educational assets to communicate product positioning and messaging to customers and sales in collaboration with the broader marketing team and cross‑functional partners.
Lead and maintain a comprehensive market and competitive intelligence framework to monitor and respond to competitors' strategies, products, market activities, and performance to maintain a clear, differentiated value proposition in the marketplace.
Collaborate with and support the US sales and commercial organization; spend time in the field understanding commercial dynamics, building sales and customer relationships, and gathering actionable insights to inform and evolve marketing strategies.
Partner with Sales Training to create a field‑focused training program to ensure rep understanding of the technology – differentiation, effective selling and account targeting.
Support regional marketing partners with future RFA product launch plans that ensure consistent global strategy.
Partner with Medical Affairs to support and advance Key Opinion Leader and industry conference strategies to deepen physician engagement and advocacy including execution of supporting events and initiatives.
Required qualifications
Bachelor’s Degree required
3‑5+ years of medical device marketing experience
Strong business acumen, experience with market and revenue modeling
Demonstrated ability to lead and influence cross‑functional teams
Demonstrated ability to independently manage all aspects of product development and commercialization
Develop and maintain strong relationships with key customers and the sales team – gathering insights to inform marketing strategies
Excellent communication and interpersonal skills
Ability to travel up to 30%, including international travel
Preferred qualifications
MBA preferred
Upstream and downstream marketing experience
Experience with peripheral interventions products and customers
Outstanding customer service skills, both internal and external to the organization
Capital equipment product launch experience
Work Mode
Hybrid model requiring presence in the local office at least three days per week.
Not a sponsorship position for employment visas at this time.
Requisition ID: 617273
Boston Scientific Corporation is an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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