Promptfoo
Founding Product Marketing Manager
Promptfoo, San Francisco, California, United States, 94199
Promptfoo is the leading AI security testing platform, helping 100,000+ developers build secure, reliable AI applications.
Backed by Andreessen Horowitz, we help the world’s largest enterprises adapt AI-specific pentesting techniques to their applications - providing automated red teaming, vulnerability scanning, and continuous monitoring for LLM-based systems.
The Role We’re hiring our first Product Marketing Manager to help define our story, sharpen our GTM, and turn technical power into market clarity.
You’ll partner directly with the founders, customers, and product team to shape how Promptfoo is positioned, discovered, and adopted across both developer and enterprise buyer personas.
What You’ll Do Positioning & Messaging (40%)
Define and refine messaging for different personas: security teams, developers, AI leads, and compliance stakeholders
Translate technical capabilities into clear customer value
Build compelling product narratives, website copy, and pitch assets
Go-To-Market Execution (30%)
Launch new products and features with crisp, differentiated messaging
Support sales with battlecards, case studies, and customer-facing collateral
Help us define and evolve our ICPs and personas
Brand & Awareness (20%)
Lead creative brand-building campaigns (e.g., events, partnerships, thought leadership, non-traditional plays like stunts or billboards)
Work with founders on CEO/founder brand amplification
Drive analyst/influencer relations
Growth Experiments & Demand Gen (10%)
Test paid and organic channels (LinkedIn, SEO, SEM, newsletter sponsorships, etc.)
Set up lightweight measurement and reporting infrastructure
Collaborate on funnel improvements and customer journeys
What We’re Looking For Must-Haves
3–6+ years in B2B SaaS product marketing
Proven ability to market complex products to a technical audience
Experience working with both bottoms-up and top-down GTM motions
A strong strategic communicator with writing and storytelling skills
Comfortable in fast-paced, zero-to-one environments
Analytical and structured thinker with a bias toward testing and iteration
Nice-to-Haves
Background in cybersecurity, developer tools, or AI
Familiarity with product-led growth or developer marketing
Experience with Promptfoo or LLM application dev
Has built category-defining messaging or helped open new markets
What Makes This Role Unique
First PMM:
You’ll define our marketing foundation and playbook from scratch
End-to-End Ownership:
From messaging to experiments to content to launches
Customer Proximity:
Direct exposure to top AI and security teams shaping the future of secure LLM deployment
Creative Freedom:
Bring weird ideas. We like weird (if it works)
Real Impact:
Help us grow from a technical favorite to a trusted, ubiquitous AI security brand
#J-18808-Ljbffr
Backed by Andreessen Horowitz, we help the world’s largest enterprises adapt AI-specific pentesting techniques to their applications - providing automated red teaming, vulnerability scanning, and continuous monitoring for LLM-based systems.
The Role We’re hiring our first Product Marketing Manager to help define our story, sharpen our GTM, and turn technical power into market clarity.
You’ll partner directly with the founders, customers, and product team to shape how Promptfoo is positioned, discovered, and adopted across both developer and enterprise buyer personas.
What You’ll Do Positioning & Messaging (40%)
Define and refine messaging for different personas: security teams, developers, AI leads, and compliance stakeholders
Translate technical capabilities into clear customer value
Build compelling product narratives, website copy, and pitch assets
Go-To-Market Execution (30%)
Launch new products and features with crisp, differentiated messaging
Support sales with battlecards, case studies, and customer-facing collateral
Help us define and evolve our ICPs and personas
Brand & Awareness (20%)
Lead creative brand-building campaigns (e.g., events, partnerships, thought leadership, non-traditional plays like stunts or billboards)
Work with founders on CEO/founder brand amplification
Drive analyst/influencer relations
Growth Experiments & Demand Gen (10%)
Test paid and organic channels (LinkedIn, SEO, SEM, newsletter sponsorships, etc.)
Set up lightweight measurement and reporting infrastructure
Collaborate on funnel improvements and customer journeys
What We’re Looking For Must-Haves
3–6+ years in B2B SaaS product marketing
Proven ability to market complex products to a technical audience
Experience working with both bottoms-up and top-down GTM motions
A strong strategic communicator with writing and storytelling skills
Comfortable in fast-paced, zero-to-one environments
Analytical and structured thinker with a bias toward testing and iteration
Nice-to-Haves
Background in cybersecurity, developer tools, or AI
Familiarity with product-led growth or developer marketing
Experience with Promptfoo or LLM application dev
Has built category-defining messaging or helped open new markets
What Makes This Role Unique
First PMM:
You’ll define our marketing foundation and playbook from scratch
End-to-End Ownership:
From messaging to experiments to content to launches
Customer Proximity:
Direct exposure to top AI and security teams shaping the future of secure LLM deployment
Creative Freedom:
Bring weird ideas. We like weird (if it works)
Real Impact:
Help us grow from a technical favorite to a trusted, ubiquitous AI security brand
#J-18808-Ljbffr