Ross Stores, Inc.
Overview
Senior Manager, CRM Marketing
role at
Ross Stores, Inc. Our values start with our people . Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus is delivering high-quality brands and on-trend merchandise at extraordinary savings, while providing a fun and exciting treasure-hunt experience. As Part Of Our Team, You Will Experience Success: Our winning team pursues excellence while learning and evolving Career growth: We develop industry-leading talent because Ross grows when our people grow Teamwork: We work together to solve hard problems and find the right solution Diversity, Equality & Inclusion: We celebrate backgrounds, identities, and ideas of those who work and shop with us; our differences make us stronger and we strive to be a positive force in our community
Our Corporate headquarters are in Dublin, CA, with buying offices in New York City, Los Angeles, and Boston, and 8 distribution centers nationwide. With 2023 revenues of $20.4 billion, Ross is a Fortune 500 company committed to an inclusive work environment and ongoing opportunities for development.
General Purpose
The Manager, Marketing (CRM) leads the development, execution, and optimization of Ross's CRM platform strategy, governance, and customer data platforms. This role delivers data-driven CRM strategies, insights, and opportunities in partnership with Marketing and cross-functional teams (IT, Stores, Merchandising) to improve customer retention, lifetime value, and engagement. A key focus is managing the strategic relationship with CRM vendors and data partners to ensure seamless execution, data integrity, and ongoing innovation across Ross’s customer engagement ecosystem.
The base salary range for this role is $121,000 – $198,700 . The range is dependent on factors including experience, skills, qualifications, education, seniority, and location. This range is one component of the total compensation package.
Essential Functions
Partner with teams to execute CRM strategy across lifecycle stages: acquisition, onboarding, retention, reactivation, and win-back Oversee customer segmentation, journey mapping, and contact strategy development using behavioral and transactional data Manage day-to-day and strategic relationships with CRM vendors ensuring SLAs, roadmap alignment, and platform optimization Collaborate with CRM vendors, IT and marketing partners to ensure accurate data ingestion, audience creation, campaign execution, and reporting across channels Develop and maintain CRM dashboards and reporting tools to monitor campaign performance, customer KPIs, and ROMI Collaborate with CRM vendors and Data Science to build and operationalize predictive models (e.g., churn, LTV, reactivation propensity) Drive CRM experimentation roadmap with A/B and multivariate tests across channels and customer cohorts Work with IT to enhance platform integrations, automation workflows, and data governance Ensure compliance with data privacy regulations and maintain high standards of data hygiene Present strategic insights, forecasts, and performance readouts to senior leadership and cross-functional stakeholders
Competencies
People: Building Effective Teams; Developing Talent; Collaboration Self: Leading by Example; Communicates Effectively; Ensures Accountability and Execution; Manages Conflict Business: Business Acumen; Plans, Aligns and Prioritizes; Organizational Agility Position-related Competencies: Strategic CRM Leadership; Technical & Analytical Proficiency; Data-Driven Decision Making; Cross-Functional & Vendor Collaboration
Required Qualifications
5+ years of experience in CRM, customer analytics, or lifecycle marketing roles Bachelor's degree in Marketing, Statistics, Business, or related field; advanced degree preferred Proven success in managing CRM platforms and vendor relationships (e.g., Epsilon, Salesforce or similar) Deep expertise in customer segmentation, predictive modeling, and campaign analytics Strong proficiency in SQL, Tableau, or other BI tools Experience with CDPs and ESPs Ability to translate complex data into clear, actionable strategies and executive narratives Strong cross-functional leadership and stakeholder management skills
Preferred Qualifications
Experience in retail or consumer brands with large-scale customer databases Familiarity with marketing attribution models and incrementality testing Comfort with Python or R for advanced analytics Experience managing CRM integrations into various marketing platforms Ability to build and socialize CRM performance frameworks across technical and non-technical teams
Physical Requirements/Ada : Job requires ability to work in an office environment, primarily on a computer. This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, duties can be performed with a mix of in-office and remote work. Visual and auditory requirements include ability to see printed or electronic information and to attend in-person meetings.
Supervisory Responsibilities : Estimated 2 team members
Disclaimer : This job description is a summary of primary duties and responsibilities and is not exhaustive. Contents are subject to change at management’s discretion. Ross is an equal employment opportunity employer. We consider individuals for employment or promotion based on skills, abilities and experience. We are committed to complying with all applicable laws prohibiting discrimination.
#Hybrid
#J-18808-Ljbffr
Senior Manager, CRM Marketing
role at
Ross Stores, Inc. Our values start with our people . Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus is delivering high-quality brands and on-trend merchandise at extraordinary savings, while providing a fun and exciting treasure-hunt experience. As Part Of Our Team, You Will Experience Success: Our winning team pursues excellence while learning and evolving Career growth: We develop industry-leading talent because Ross grows when our people grow Teamwork: We work together to solve hard problems and find the right solution Diversity, Equality & Inclusion: We celebrate backgrounds, identities, and ideas of those who work and shop with us; our differences make us stronger and we strive to be a positive force in our community
Our Corporate headquarters are in Dublin, CA, with buying offices in New York City, Los Angeles, and Boston, and 8 distribution centers nationwide. With 2023 revenues of $20.4 billion, Ross is a Fortune 500 company committed to an inclusive work environment and ongoing opportunities for development.
General Purpose
The Manager, Marketing (CRM) leads the development, execution, and optimization of Ross's CRM platform strategy, governance, and customer data platforms. This role delivers data-driven CRM strategies, insights, and opportunities in partnership with Marketing and cross-functional teams (IT, Stores, Merchandising) to improve customer retention, lifetime value, and engagement. A key focus is managing the strategic relationship with CRM vendors and data partners to ensure seamless execution, data integrity, and ongoing innovation across Ross’s customer engagement ecosystem.
The base salary range for this role is $121,000 – $198,700 . The range is dependent on factors including experience, skills, qualifications, education, seniority, and location. This range is one component of the total compensation package.
Essential Functions
Partner with teams to execute CRM strategy across lifecycle stages: acquisition, onboarding, retention, reactivation, and win-back Oversee customer segmentation, journey mapping, and contact strategy development using behavioral and transactional data Manage day-to-day and strategic relationships with CRM vendors ensuring SLAs, roadmap alignment, and platform optimization Collaborate with CRM vendors, IT and marketing partners to ensure accurate data ingestion, audience creation, campaign execution, and reporting across channels Develop and maintain CRM dashboards and reporting tools to monitor campaign performance, customer KPIs, and ROMI Collaborate with CRM vendors and Data Science to build and operationalize predictive models (e.g., churn, LTV, reactivation propensity) Drive CRM experimentation roadmap with A/B and multivariate tests across channels and customer cohorts Work with IT to enhance platform integrations, automation workflows, and data governance Ensure compliance with data privacy regulations and maintain high standards of data hygiene Present strategic insights, forecasts, and performance readouts to senior leadership and cross-functional stakeholders
Competencies
People: Building Effective Teams; Developing Talent; Collaboration Self: Leading by Example; Communicates Effectively; Ensures Accountability and Execution; Manages Conflict Business: Business Acumen; Plans, Aligns and Prioritizes; Organizational Agility Position-related Competencies: Strategic CRM Leadership; Technical & Analytical Proficiency; Data-Driven Decision Making; Cross-Functional & Vendor Collaboration
Required Qualifications
5+ years of experience in CRM, customer analytics, or lifecycle marketing roles Bachelor's degree in Marketing, Statistics, Business, or related field; advanced degree preferred Proven success in managing CRM platforms and vendor relationships (e.g., Epsilon, Salesforce or similar) Deep expertise in customer segmentation, predictive modeling, and campaign analytics Strong proficiency in SQL, Tableau, or other BI tools Experience with CDPs and ESPs Ability to translate complex data into clear, actionable strategies and executive narratives Strong cross-functional leadership and stakeholder management skills
Preferred Qualifications
Experience in retail or consumer brands with large-scale customer databases Familiarity with marketing attribution models and incrementality testing Comfort with Python or R for advanced analytics Experience managing CRM integrations into various marketing platforms Ability to build and socialize CRM performance frameworks across technical and non-technical teams
Physical Requirements/Ada : Job requires ability to work in an office environment, primarily on a computer. This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, duties can be performed with a mix of in-office and remote work. Visual and auditory requirements include ability to see printed or electronic information and to attend in-person meetings.
Supervisory Responsibilities : Estimated 2 team members
Disclaimer : This job description is a summary of primary duties and responsibilities and is not exhaustive. Contents are subject to change at management’s discretion. Ross is an equal employment opportunity employer. We consider individuals for employment or promotion based on skills, abilities and experience. We are committed to complying with all applicable laws prohibiting discrimination.
#Hybrid
#J-18808-Ljbffr