First American
Digital Marketing Campaign Manager (remote possible)
First American, Phoenix, Arizona, United States, 85003
Who We Are
Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.
What We Do Drive measurable growth for FAEC by planning and executing integrated, performance oriented marketing campaigns that educate the market on 1031 exchanges and convert demand into qualified opportunities for our nationwide team.
You will own campaign strategy, audience segmentation, channel mix, budget, execution, and reporting—partnering closely with subject matter experts, sales/exchange counselors, and compliance to scale a high trust, education first demand engine.
What You'll Do Strategy & Planning
Build a quarterly
campaign roadmap
aligned to business goals (education, lead generation, pipeline influence) and key market moments (industry events, seasonality).
Define audience segments (e.g.,
real estate investors, brokers/agents, developers, attorneys/CPAs, wealth advisors ) and value propositions by persona and lifecycle stage.
Set objectives and channel mix across paid, owned, and earned media with clear targets for MQLs, CPL, ROAS, and pipeline contribution.
Campaign Execution
Launch and optimize multichannel programs across
Paid Search (Google/Microsoft), Paid Social (LinkedIn), Display/Retargeting, SEO, Email/Nurture, Webinars & Virtual Events , and landing pages.
Own the
1031 webinar program
(calendar, promotion, moderator/host prep, attendee experience, followup nurtures) in partnership with FAEC subjectmatter experts.
Partner with content/creative to deliver compliant, plainlanguage assets (guides, checklists, timelines, videos, case stories) that educate without providing tax or legal advice; ensure
approved DISCLAIMERS
and brand standards are applied.
Coordinate lead routing, SLAs, and feedback loops with regional teams to maximize conversion from inquiry consultation exchange.
Analytics, Testing & Optimization
Implement campaign measurement using
GA4 + tag management , CRM, and marketing automation; maintain UTM governance and campaign taxonomy.
Build dashboards that track
MQL quality, SQL rate, cost per opportunity, pipeline/revenue influence, ROAS,
and
webinar funnel
metrics (registrations, live attendance, ondemand views, MQL conversion).
Run continuous
A/B tests
(creative, offers, bids, forms, journeys) and conversion rate optimization on landing pages.
Marketing Operations & Data
Manage budgets and pacing; forecast and reallocate spend to highest return channels.
Maintain clean data flows between ads platforms, MAP (e.g., Marketo/HubSpot/Eloqua/Pardot), and
CRM (e.g., Salesforce) ; partner with RevOps on lead scoring and attribution.
Compliance, Privacy & Brand Stewardship
Ensure campaigns and content meet internal
legal/compliance
requirements and include approved
DISCLAIMERS
(no tax/legal advice), adhere to
privacy laws/regulations
(CANSPAM, TCPA, CCPA/CPRA, GDPR as applicable), and follow accessibility best practices (WCAG 2.1 AA).
Align with First American's governance culture and processes expected of a subsidiary within a publicly traded enterprise.
Collaboration & Vendor Management
Lead cross‑functional work with FAEC experts, regional offices, product/IT (for web enhancements), and corporate brand/PR.
Manage agencies and martech vendors; set SOWs, SLAs, and performance scorecards.
What You'll Bring Must Haves
3‑5+ years of
B2B/B2C digital marketing
experience with proven ownership of multichannel campaigns and pipeline impact; experience in
financial, real estate, or other regulated industries
strongly preferred.
Hands‑on expertise with
Google Ads, Microsoft Ads, LinkedIn Ads, GA4, Google Tag Manager , and one major
marketing automation
platform (Marketo/Eloqua/HubSpot/Pardot) integrated to
Salesforce (or similar CRM) .
Webinars/virtual events experience (e.g.,
Zoom Webinars, ON24 ): promotion, hosting, and post‑event nurtures.
Strong analytics skills (Excel/Sheets; dashboarding in Looker/Tableau/Power BI) and a test‑and‑learn mindset.
Excellent copywriting and editorial judgment for
education‑led content
that is compliant, accurate, and accessible to non‑experts.
Familiarity with
SEO
fundamentals and
CRO/landing page
best practices.
Nice to Haves
ABM experience (Demandbase/6sense/Terminus), basic HTML/CSS, or SQL for adhoc analysis.
Experience marketing
1031 exchanges
or adjacent real‑estate investment services.
Education & Certifications
BA/BS in Marketing, Communications, Business, or related field (or equivalent experience).
Relevant certifications (Google Ads, GA4, LinkedIn Marketing) are a plus.
Success Looks Like (Core KPIs)
Pipeline Impact:
Marketing‑sourced/influenced opportunities and revenue.
Efficiency:
Cost/MQL, Cost/SQL,
ROAS , and CAC payback improvements.
Quality:
MQL/SQL conversion rate; lead SLAs met; sales acceptance rate.
Web Performance:
Organic traffic growth, landing page conversion rate, form completion rate.
Programs:
Webinar registrations/attendance and MQL lift; email deliverability and engagement; paid channel CPA targets met.
Tools You May Use Google Ads, Microsoft Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Salesforce, Marketo/HubSpot/Eloqua/Pardot, webinar platforms (Zoom Webinars/ON24), CMS (e.g., WordPress or enterprise CMS), Looker/Tableau/Power BI.
The pay range for this role is $62,700.00 - $83,575.00. This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job‑related knowledge, skills, experience, business requirements and geographic location.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.
What We Offer By choice, we don't simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace for all. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
#J-18808-Ljbffr
What We Do Drive measurable growth for FAEC by planning and executing integrated, performance oriented marketing campaigns that educate the market on 1031 exchanges and convert demand into qualified opportunities for our nationwide team.
You will own campaign strategy, audience segmentation, channel mix, budget, execution, and reporting—partnering closely with subject matter experts, sales/exchange counselors, and compliance to scale a high trust, education first demand engine.
What You'll Do Strategy & Planning
Build a quarterly
campaign roadmap
aligned to business goals (education, lead generation, pipeline influence) and key market moments (industry events, seasonality).
Define audience segments (e.g.,
real estate investors, brokers/agents, developers, attorneys/CPAs, wealth advisors ) and value propositions by persona and lifecycle stage.
Set objectives and channel mix across paid, owned, and earned media with clear targets for MQLs, CPL, ROAS, and pipeline contribution.
Campaign Execution
Launch and optimize multichannel programs across
Paid Search (Google/Microsoft), Paid Social (LinkedIn), Display/Retargeting, SEO, Email/Nurture, Webinars & Virtual Events , and landing pages.
Own the
1031 webinar program
(calendar, promotion, moderator/host prep, attendee experience, followup nurtures) in partnership with FAEC subjectmatter experts.
Partner with content/creative to deliver compliant, plainlanguage assets (guides, checklists, timelines, videos, case stories) that educate without providing tax or legal advice; ensure
approved DISCLAIMERS
and brand standards are applied.
Coordinate lead routing, SLAs, and feedback loops with regional teams to maximize conversion from inquiry consultation exchange.
Analytics, Testing & Optimization
Implement campaign measurement using
GA4 + tag management , CRM, and marketing automation; maintain UTM governance and campaign taxonomy.
Build dashboards that track
MQL quality, SQL rate, cost per opportunity, pipeline/revenue influence, ROAS,
and
webinar funnel
metrics (registrations, live attendance, ondemand views, MQL conversion).
Run continuous
A/B tests
(creative, offers, bids, forms, journeys) and conversion rate optimization on landing pages.
Marketing Operations & Data
Manage budgets and pacing; forecast and reallocate spend to highest return channels.
Maintain clean data flows between ads platforms, MAP (e.g., Marketo/HubSpot/Eloqua/Pardot), and
CRM (e.g., Salesforce) ; partner with RevOps on lead scoring and attribution.
Compliance, Privacy & Brand Stewardship
Ensure campaigns and content meet internal
legal/compliance
requirements and include approved
DISCLAIMERS
(no tax/legal advice), adhere to
privacy laws/regulations
(CANSPAM, TCPA, CCPA/CPRA, GDPR as applicable), and follow accessibility best practices (WCAG 2.1 AA).
Align with First American's governance culture and processes expected of a subsidiary within a publicly traded enterprise.
Collaboration & Vendor Management
Lead cross‑functional work with FAEC experts, regional offices, product/IT (for web enhancements), and corporate brand/PR.
Manage agencies and martech vendors; set SOWs, SLAs, and performance scorecards.
What You'll Bring Must Haves
3‑5+ years of
B2B/B2C digital marketing
experience with proven ownership of multichannel campaigns and pipeline impact; experience in
financial, real estate, or other regulated industries
strongly preferred.
Hands‑on expertise with
Google Ads, Microsoft Ads, LinkedIn Ads, GA4, Google Tag Manager , and one major
marketing automation
platform (Marketo/Eloqua/HubSpot/Pardot) integrated to
Salesforce (or similar CRM) .
Webinars/virtual events experience (e.g.,
Zoom Webinars, ON24 ): promotion, hosting, and post‑event nurtures.
Strong analytics skills (Excel/Sheets; dashboarding in Looker/Tableau/Power BI) and a test‑and‑learn mindset.
Excellent copywriting and editorial judgment for
education‑led content
that is compliant, accurate, and accessible to non‑experts.
Familiarity with
SEO
fundamentals and
CRO/landing page
best practices.
Nice to Haves
ABM experience (Demandbase/6sense/Terminus), basic HTML/CSS, or SQL for adhoc analysis.
Experience marketing
1031 exchanges
or adjacent real‑estate investment services.
Education & Certifications
BA/BS in Marketing, Communications, Business, or related field (or equivalent experience).
Relevant certifications (Google Ads, GA4, LinkedIn Marketing) are a plus.
Success Looks Like (Core KPIs)
Pipeline Impact:
Marketing‑sourced/influenced opportunities and revenue.
Efficiency:
Cost/MQL, Cost/SQL,
ROAS , and CAC payback improvements.
Quality:
MQL/SQL conversion rate; lead SLAs met; sales acceptance rate.
Web Performance:
Organic traffic growth, landing page conversion rate, form completion rate.
Programs:
Webinar registrations/attendance and MQL lift; email deliverability and engagement; paid channel CPA targets met.
Tools You May Use Google Ads, Microsoft Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Salesforce, Marketo/HubSpot/Eloqua/Pardot, webinar platforms (Zoom Webinars/ON24), CMS (e.g., WordPress or enterprise CMS), Looker/Tableau/Power BI.
The pay range for this role is $62,700.00 - $83,575.00. This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job‑related knowledge, skills, experience, business requirements and geographic location.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.
What We Offer By choice, we don't simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace for all. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
#J-18808-Ljbffr