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Synthflow AI

Vice President, Channel Sales & Partnerships

Synthflow AI, Myrtle Point, Oregon, United States, 97458

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About the Role We’re seeking a

Vice President of Channel Sales & Partnerships

to build and scale Synthflow’s indirect go-to-market engine. You’ll own our channel sales strategy, recruit and activate partners, and develop programs that drive measurable revenue through resellers, technology alliances, and system integrators.

This is a high-impact, cross-functional role — blending strategic vision with executional leadership. You’ll collaborate closely with Sales, Marketing, and Product to define partnership models that expand market reach, generate pipeline, and accelerate growth.

What You’ll Do

Develop and lead Synthflow’s

global channel sales strategy

— spanning resellers, technology partners, and system integrators.

Design and launch a scalable

partner program

with tiering, incentives, enablement, and certification paths.

Identify, recruit, and onboard

high-value channel and alliance partners

that drive new revenue.

Create and execute

joint go-to-market initiatives , including co-selling, co-marketing, and integration plays.

Negotiate and manage

reseller and distribution agreements , ensuring clear commercial alignment and ROI.

Partner with Product and Engineering to develop

integration and OEM opportunities

that strengthen partner value.

Build and lead a

team of partner sales and enablement leaders

to scale revenue through indirect channels.

Establish and track

channel performance metrics , pipeline contribution, and revenue accountability.

What You’ll Bring

10+ years in

channel sales, partnerships, or business development

roles, with at least 5 years leading teams.

Proven success

building or scaling channel revenue

in a B2B SaaS or enterprise software environment.

Strong understanding of

VARs, MSPs, GSIs, and technology alliances

in adjacent markets (AI, CCaaS, CX, automation).

Demonstrated ability to

drive revenue through indirect go-to-market models .

Executive-level communication, negotiation, and relationship-building skills.

Hands-on, entrepreneurial mindset — able to operate strategically while executing tactically.

Preferred Experience

Experience launching a

channel function from scratch

at a high-growth SaaS startup.

Background in

AI/automation, CCaaS, or CX technology .

Prior success creating

joint GTM programs

with major technology partners or global integrators.

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