ING Americas
Overview
Marketing Content Manager role at ING Americas. This position is part of Brand, Marketing & Communications and is based in New York. ING Americas follows a hybrid work model with in-office and work-from-home flexibility.
About ING In Americas, ING’s Wholesale Banking division offers a broad range of innovative financial products and services to domestic and international corporate and institutional clients. ING creates a culture that encourages individuality and welcomes risk-taking, ownership, and collaboration to help you grow your career within a global network.
About The Position You will be responsible for creating and managing both internal (e.g., employee engagement, newsletters, internal announcements) and external-facing content (e.g., client campaigns, product messaging, thought leadership). Your work will help ensure a consistent, compelling voice across all touchpoints, reinforcing ING’s position as a trusted partner in Wholesale Banking and a great place to work, learn and grow.
About The Department ING Americas is seeking a strategic and creative
Marketing Content Manager
to join our Brand, Marketing & Communications team in New York. This role supports the Wholesale Bank by leading the development and execution of content strategies that strengthen ING’s brand, support business growth, and enhance stakeholder engagement across the Americas region.
Responsibilities
Internal Communications
Partner with the head of Internal Communications, HR, leadership, and global internal communications teams to develop and distribute content that informs, inspires, and engages employees.
Lead the creation and management of internal newsletters, including content planning, writing, editing, and distribution.
Manage and oversee the internal content distribution platforms, such as the intranet.
Support internal initiatives and change communications with clear, consistent storytelling.
Project manage, provide editorial oversight and support to internal stakeholders creating content while facilitating knowledge sharing and best practices across business lines.
Ensure internal content aligns with ING’s tone of voice and reinforces company culture and values.
Support employee engagement campaigns, town halls, and drive feedback mechanisms to support continuous improvement.
External Marketing Content
Create content that resonates with external audiences (e.g., corporate clients, institutional investors, industry partners).
Help develop and execute a content strategy that supports ING’s brand positioning and business objectives for Wholesale Banking in the Americas.
Collaborate with sector and product teams to understand drivers of their business and develop content that supports client acquisition, retention, and engagement.
Produce thought leadership, product storytelling, and campaign messaging tailored to Wholesale Banking audiences.
Assist in managing agency partners and internal resources to deliver high-quality, on-brand content across digital and offline channels.
Support external events (conferences, webinars, sponsorships) with content development and promotion.
Ensure all content meets regulatory and compliance standards.
Support public relations activities by arranging interviews, developing messaging and identifying opportunities to promote spokesperson bench.
Performance & Optimization
Oversee weekly, quarterly, and annual content calendars to ensure timely and relevant delivery.
Own the KPI dashboard and work with the team to define KPIs and measurement frameworks for content effectiveness.
Use data and insights to continuously improve content quality, relevance, and impact.
Qualifications And Competencies
Bachelor’s degree in communications, marketing, journalism, or related field.
5+ years of experience in content management, communications, or marketing, preferably in financial services or B2B environments.
Ability to translate complex financial topics and value propositions into clear, engaging formats for different channels and audiences.
Strategic thinker with experience developing and executing content strategies for internal and external audiences.
Detail oriented with strong project management skills, including multi-tasking and deadline management.
Proficiency with content management systems (CMS), intranet tools, and digital asset management platforms.
Experience with content analytics and measurement tools.
Excellent collaboration and networking skills at all levels of an organization.
Budgeting and resource allocation experience is a plus.
Graphic design experience is a plus.
Salary and Benefits
Salary Range $80,000-102,000
and ING benefits including comprehensive health benefits, a 401k plan, PTO, and other programs; details may vary by location. ING is an equal opportunity employer and values diversity in the workplace.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
New York, NY
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About ING In Americas, ING’s Wholesale Banking division offers a broad range of innovative financial products and services to domestic and international corporate and institutional clients. ING creates a culture that encourages individuality and welcomes risk-taking, ownership, and collaboration to help you grow your career within a global network.
About The Position You will be responsible for creating and managing both internal (e.g., employee engagement, newsletters, internal announcements) and external-facing content (e.g., client campaigns, product messaging, thought leadership). Your work will help ensure a consistent, compelling voice across all touchpoints, reinforcing ING’s position as a trusted partner in Wholesale Banking and a great place to work, learn and grow.
About The Department ING Americas is seeking a strategic and creative
Marketing Content Manager
to join our Brand, Marketing & Communications team in New York. This role supports the Wholesale Bank by leading the development and execution of content strategies that strengthen ING’s brand, support business growth, and enhance stakeholder engagement across the Americas region.
Responsibilities
Internal Communications
Partner with the head of Internal Communications, HR, leadership, and global internal communications teams to develop and distribute content that informs, inspires, and engages employees.
Lead the creation and management of internal newsletters, including content planning, writing, editing, and distribution.
Manage and oversee the internal content distribution platforms, such as the intranet.
Support internal initiatives and change communications with clear, consistent storytelling.
Project manage, provide editorial oversight and support to internal stakeholders creating content while facilitating knowledge sharing and best practices across business lines.
Ensure internal content aligns with ING’s tone of voice and reinforces company culture and values.
Support employee engagement campaigns, town halls, and drive feedback mechanisms to support continuous improvement.
External Marketing Content
Create content that resonates with external audiences (e.g., corporate clients, institutional investors, industry partners).
Help develop and execute a content strategy that supports ING’s brand positioning and business objectives for Wholesale Banking in the Americas.
Collaborate with sector and product teams to understand drivers of their business and develop content that supports client acquisition, retention, and engagement.
Produce thought leadership, product storytelling, and campaign messaging tailored to Wholesale Banking audiences.
Assist in managing agency partners and internal resources to deliver high-quality, on-brand content across digital and offline channels.
Support external events (conferences, webinars, sponsorships) with content development and promotion.
Ensure all content meets regulatory and compliance standards.
Support public relations activities by arranging interviews, developing messaging and identifying opportunities to promote spokesperson bench.
Performance & Optimization
Oversee weekly, quarterly, and annual content calendars to ensure timely and relevant delivery.
Own the KPI dashboard and work with the team to define KPIs and measurement frameworks for content effectiveness.
Use data and insights to continuously improve content quality, relevance, and impact.
Qualifications And Competencies
Bachelor’s degree in communications, marketing, journalism, or related field.
5+ years of experience in content management, communications, or marketing, preferably in financial services or B2B environments.
Ability to translate complex financial topics and value propositions into clear, engaging formats for different channels and audiences.
Strategic thinker with experience developing and executing content strategies for internal and external audiences.
Detail oriented with strong project management skills, including multi-tasking and deadline management.
Proficiency with content management systems (CMS), intranet tools, and digital asset management platforms.
Experience with content analytics and measurement tools.
Excellent collaboration and networking skills at all levels of an organization.
Budgeting and resource allocation experience is a plus.
Graphic design experience is a plus.
Salary and Benefits
Salary Range $80,000-102,000
and ING benefits including comprehensive health benefits, a 401k plan, PTO, and other programs; details may vary by location. ING is an equal opportunity employer and values diversity in the workplace.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
New York, NY
#J-18808-Ljbffr