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Tryplayground

Marketing Data Analyst

Tryplayground, New York, New York, us, 10261

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About Playground

Playground is working to make excellent child care accessible to all. Weve built best-in-class software that helps child care providers manage every aspect of their business. Our mission is simple: empower providers to focus on what truly matters caring for children while we take care of the rest. From enrollment and billing to family communication and compliance, Playground is the all-in-one platform that makes child care administration effortless. Were at an inflection point, scaling rapidly after raising millions in funding, securing statewide partnerships, and expanding to thousands of schools across the country. Our founders were recently named to the Forbes 30 Under 30 list, and were just getting started. Were a team of owners, problem-solvers, and builders. If youre excited to join a fast-moving startup, work directly with leadership, and shape the future of our marketing engine we want to hear from you. The Role

Were looking for a

Marketing Data Analyst

to support and grow our marketing efforts across channels. In this role, youll work closely with the marketing managers and cross-functional partners to support campaigns, manage marketing operations, and contribute to content creation and distribution. Youll be at the heart of our growth engine helping us reach new providers, drive engagement, and measure impact. This is a great opportunity for someone whos creative, organized, and eager to learn how a high-performing marketing team operates at a mission-driven startup. What Youll Own Support the planning and execution of marketing campaigns (email, social, content, paid, and more) Help create marketing content such as blog posts, emails, landing pages, and social media assets Coordinate campaign timelines and track deliverables to ensure on-time execution Create and maintain reports in HubSpot and Google Analytics Collect and analyze data to evaluate campaign performance and optimize future efforts Assist with customer stories, testimonials, and referral program communications Collaborate with design, sales, and customer experience to align messaging and branding Help maintain and improve our website and other digital assets Stay on top of industry trends and surface new ideas for growth

What You'll Also Work on

Launching a targeted email campaign to drive demo signups Organizing a content calendar and scheduling social media posts Creating performance reports for active campaigns and tracking key KPIs Coordinating logistics for webinars or virtual events Managing lead flows in HubSpot to ensure clean data and accurate tracking Sourcing customer quotes and writing short-form content for newsletters Supporting SEO efforts by updating blog content or keyword tagging Helping with internal communications and marketing enablement resources

Supporting in-person and virtual events

Who You Are

Youre organized, detail-oriented, and love keeping things on track Youre a strong communicator, both written and verbal Youre creative and enjoy thinking about what resonates with different audiences Youre curious, eager to learn, and excited to try new things Youre data-driven and can turn numbers into insights Youre a team player and thrive in a fast-paced, collaborative environment You have 12 years of experience in a marketing, communications, or related role Bonus: Youve used HubSpot, Canva, Figma, Framer or similar tools before

What Makes a Great Fit

If you're a hustler whos excited to join a mission-driven, early-stage company with ownership, craftsmanship, and empathy at the center of everything we do apply now. The Playground team is fully 5x a week in-office in Union Square, NYC. Please make sure youre open to a fully in-person role before applying. Why Join Playground

Competitive salary + equity 3 weeks of PTO Health, vision, and dental benefits $1200/year education stipend Free lunch daily New MacBook and any equipment you need Collaborative and supportive work culture with high ownership Help accelerate our mission to make excellent child care accessible to all!

Compensation

Salary for this position is

$70,000 - 85,000

subject to standard withholding and applicable taxes. Job level and compensation will be based on your experience, skills, and interview performance. #J-18808-Ljbffr