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Northwest Health

Marketing Coordinator

Northwest Health, Springdale, Arkansas, us, 72766

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Overview

The Marketing Coordinator provides support for marketing and communication activities that help promote hospital services, maintain a positive reputation, and support community engagement. Under the guidance of senior marketing staff, this role assists with day-to-day tasks such as content creation, digital media updates, event coordination, and internal communication support. The Marketing Coordinator ensures tasks are completed accurately, on time, and in line with brand standards. Responsibilities

Execute marketing plans and day-to-day promotional activities as directed by senior marketing team members. Support content creation including basic copywriting, proofreading, and formatting for internal newsletters, flyers, digital displays, and social media. Monitor the hospital’s online presence and draft responses to patient reviews and comments under supervision. Provide logistical support for hospital and community events, including scheduling, setup, and distribution of materials. Assist with video shoots and basic video editing for internal or promotional use, with support as needed. Collaborate with departments to gather information or distribute communication materials. Assist in collecting data and preparing simple reports on marketing activities or event outcomes. Occasionally act as a media contact or spokesperson for the facility, handling inquiries with professionalism and adherence to policies. Maintain regular and reliable attendance and comply with all policies and standards. Qualifications

Bachelor's Degree in Marketing, Communications, Public Relations, or a related field required 0-2 years of experience in a marketing, communications, or public relations role required Knowledge, Skills And Abilities

Understanding of marketing principles, digital marketing, and public relations strategies, including social media and web management. Excellent verbal and written communication skills with the ability to convey information clearly and professionally across various platforms. Ability to analyze marketing metrics, including ROI and KPIs, to gauge the success of marketing initiatives and make data-driven adjustments. Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Proficiency with website content management systems, social media platforms, and graphic design software (e.g., Adobe Creative Suite) is preferred. Strong collaborative skills to effectively engage with internal teams, external stakeholders, and community partners. High attention to detail with the ability to review content for accuracy, compliance, and brand alignment.

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