TikTok
TikTok LIVE - US Growth Marketing - Creators
TikTok, Los Angeles, California, United States, 90079
Responsibilities
About the Team: The TikTok LIVE team’s mission is to work hand-in-hand with creators, influencers, and communities to create an environment that brings people together in real time through meaningful, interactive connections.
As an Integrated Marketing Manager focused on creator and content storytelling, you will help showcase the best of TikTok LIVE creators and build campaigns that inspire more creators to go LIVE. You will execute integrated marketing initiatives that bring awareness to TikTok LIVE’s creator community, celebrate their success stories, and drive creator engagement.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Execute Creator Campaigns: Support the planning and execution of creator-focused marketing campaigns across owned and earned channels (e.g., in-app, social, comms).
Lead Content Storytelling: Identify, craft, and publish impactful creator success stories that showcase the unique value of TikTok LIVE.
Drive Creator Recognition Programs: Assist in developing and launching initiatives that spotlight and celebrate top creators during key moments (e.g., seasonal campaigns, milestones).
Collaborate Cross-Functionally: Work closely with teams across LIVE Ops, Content Strategy, and Product Marketing to ensure campaigns align with creator growth and retention goals.
Optimize Channel Strategy: Maintain and evolve best practices for storytelling across TikTok’s owned channels, ensuring consistent, creator-first messaging.
Track & Analyze Performance: Monitor campaign results and creator engagement, delivering insights and recommendations to drive continuous improvement.
Qualifications Minimum Qualifications :
Bachelor’s degree in Marketing, Communications, Media, or a related field
2–5 years of experience in marketing, content strategy, or creator/influencer programs
Strong storytelling and content development skills for digital and social platforms
Proven project management skills; ability to manage multiple campaigns simultaneously
Experience analyzing campaign performance and using data to inform strategy
Preferred Qualifications :
Experience working directly with creators or influencers, especially in live streaming, entertainment, or social media
Familiarity with TikTok LIVE or similar platforms
Knowledge of creator trends, internet culture, and emerging content formats
Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.
Background in developing creator recognition or incentive programs
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover, and connect. Our global, diverse teams make that possible. We strive to do great things with great people, guided by curiosity, humility, and a desire to make an impact in a rapidly growing tech company. We embrace challenges with an "Always Day 1" mindset to achieve meaningful breakthroughs for our employees, company, and users. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach in our workplace.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please reach out to us at https://tinyurl.com/RA-request
Job Information For Pay Transparency: The base salary range for this position in the selected city is $83,600 – $192,534 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package and may include discretionary bonuses/incentives and restricted stock units.
Benefits may vary by employment nature and country. Employees have day-one access to medical, dental, and vision insurance, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and more. 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated on hire with tenure-based accruals).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates, qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. We recognize that criminal history may impact job duties, potentially affecting the conditional offer of employment.
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As an Integrated Marketing Manager focused on creator and content storytelling, you will help showcase the best of TikTok LIVE creators and build campaigns that inspire more creators to go LIVE. You will execute integrated marketing initiatives that bring awareness to TikTok LIVE’s creator community, celebrate their success stories, and drive creator engagement.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Execute Creator Campaigns: Support the planning and execution of creator-focused marketing campaigns across owned and earned channels (e.g., in-app, social, comms).
Lead Content Storytelling: Identify, craft, and publish impactful creator success stories that showcase the unique value of TikTok LIVE.
Drive Creator Recognition Programs: Assist in developing and launching initiatives that spotlight and celebrate top creators during key moments (e.g., seasonal campaigns, milestones).
Collaborate Cross-Functionally: Work closely with teams across LIVE Ops, Content Strategy, and Product Marketing to ensure campaigns align with creator growth and retention goals.
Optimize Channel Strategy: Maintain and evolve best practices for storytelling across TikTok’s owned channels, ensuring consistent, creator-first messaging.
Track & Analyze Performance: Monitor campaign results and creator engagement, delivering insights and recommendations to drive continuous improvement.
Qualifications Minimum Qualifications :
Bachelor’s degree in Marketing, Communications, Media, or a related field
2–5 years of experience in marketing, content strategy, or creator/influencer programs
Strong storytelling and content development skills for digital and social platforms
Proven project management skills; ability to manage multiple campaigns simultaneously
Experience analyzing campaign performance and using data to inform strategy
Preferred Qualifications :
Experience working directly with creators or influencers, especially in live streaming, entertainment, or social media
Familiarity with TikTok LIVE or similar platforms
Knowledge of creator trends, internet culture, and emerging content formats
Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.
Background in developing creator recognition or incentive programs
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover, and connect. Our global, diverse teams make that possible. We strive to do great things with great people, guided by curiosity, humility, and a desire to make an impact in a rapidly growing tech company. We embrace challenges with an "Always Day 1" mindset to achieve meaningful breakthroughs for our employees, company, and users. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach in our workplace.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please reach out to us at https://tinyurl.com/RA-request
Job Information For Pay Transparency: The base salary range for this position in the selected city is $83,600 – $192,534 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package and may include discretionary bonuses/incentives and restricted stock units.
Benefits may vary by employment nature and country. Employees have day-one access to medical, dental, and vision insurance, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and more. 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated on hire with tenure-based accruals).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates, qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. We recognize that criminal history may impact job duties, potentially affecting the conditional offer of employment.
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