Check Point Software Technologies
Trade Show & Events Manager
Check Point Software Technologies, Irving, Texas, United States, 75084
Overview
Why Join Us? As the world's leading vendor of Cyber Security, Check Point Software Technologies has assembled a global team of driven, creative, and innovative people. We redefine the security landscape by meeting our customers' real-time needs and delivering our cutting-edge technologies and services to an expanding customer base. Check Point has received accolades such as Time Magazine's World's Best Companies for 2024, Newsweek's 2025 Americas Best Cybersecurity Companies, and a sustained presence on Forbes' World's Best Places to Work (2020–2024) and as a top female-friendly company. The Event Marketing Manager will own the full lifecycle of events in support of brand, demand generation, and customer/partner engagement goals. This role plans, executes, and optimizes events across formats including proprietary, partner-led, tradeshows, seminars, roundtables, executive/VIP experiences, virtual, hybrid, and in-person. The role works cross-functionally with sales, product, partners, and marketing to elevate brand presence, generate pipeline, and deliver excellent attendee experiences before, during, and after each event. Key Responsibilities
Key Responsibilities: Own the strategy and execution of high-impact events end-to-end
with hands-on execution or delegation to extended teams to ensure flawless delivery and measurable impact. Pre-Event (Planning & Strategy) Develop the event strategy in alignment with overall marketing, demand gen, and sales goals. Recommend events (company-led, partner, third party) based on ROI, audience, messaging, and competitive landscape. For each event, define objectives and success metrics (e.g., brand awareness, MQLs/SQLs/pipeline, customer engagement, thought leadership). Build event plan slides to communicate the plan highlights and details to the event virtual team, peers, and executives. Project management: create the project plan with milestones, tasks, owners, and delivery dates; surface roadblocks for all aspects of events. Budget planning: create and manage event budgets, ensure cost control, negotiate with vendors, monitor spend vs. budget, reconcile, and communicate. Vendor & partner management: select venues, exhibition booths, vendors, and production partners; coordinate logistics for booth design, signage, shipping, A/V, catering, etc. Stakeholder alignment: collaborate with sales, product, partners, executives, field marketing, brand, corporate marketing, PR/AR, finance, and legal teams to set messaging, define speaking opportunities, and target attendees. Pre-event marketing & promotion: coordinate landing pages, registration, email campaigns, social media, outreach programs, content development, and paid media campaigns. Executive/VIP management: coordinate executive involvement, prep speakers, manage agendas, and engage customers/partners in higher-touch formats. Partner Management: coordinate with partner marketing to secure strategic partners for participation, cross-promotions, co-sponsorships, joint speaking sessions, and shared booth experiences. During Event (Execution & Experience) Oversee on-site operations: booth setup, signage, staffing, logistics, troubleshooting in real time. Ensure brand consistency across materials, visuals, messaging, and experience flow. Manage attendee experience: lead registration, orientation, networking activations, partner booths, and auxiliary events. Capture content and data: record sessions, capture video/photos, collect contacts/leads, manage surveys and lead retrieval. Liaise with stakeholders & vendors to ensure seamless execution. Ensure onsite promotions including social media, EMOs, partner cross-promotions, and SDR cadences. Provide ongoing updates during the event (daily recap, photos, onsite meetings for improvements). Post-Event (Follow-up & Optimization) Lead follow-up strategy: plan passing leads to sales, nurture campaigns, on-demand content, post-event emails, and integration with wider marketing campaigns. Analyze event performance: track KPIs (pipeline, revenue, ROI, attendance, engagement, cost per lead), compare to targets, and report to stakeholders with regular updates. Capture learnings: conduct debriefs on what worked, process improvements, cost savings, vendor evaluations, and staff/partner feedback. Repurpose content: webinars, blog posts, social content, and event videos. Maintain event roadmap: plan upcoming events, ensure alignment to goals and budget, sign up for next year's events with pre-approved budget. Strategic / Cross-Functional Duties: Assess whether events contribute to pipeline and revenue goals using data and analytics. Maintain brand messaging consistency across events and channels. Develop reusable frameworks, templates, playbooks, checklists, and tools to drive efficiency and share learnings with other event managers. Build strong relationships with internal stakeholders and external partners; stay current with industry trends and innovations in events. Use creativity to level up events annually. Qualifications
Required Skills & Qualifications: 5+ years of experience in event marketing/planing, preferably in B2B SaaS or cybersecurity, including large-scale trade shows, partner events, executive or VIP experiences. Demonstrated ability to manage events end-to-end (pre, during, post). Strong project management skills to juggle multiple events, prioritize, and meet deadlines. Excellent stakeholder management and cross-functional communication skills. Ability to be both strategic and tactical in event decisions and execution. Budget management experience and vendor negotiation. Data-driven mindset with ability to define, track, and report KPIs. Experience with event management tools. Must be eligible to work in the United States without sponsorship now or in the future. Preferred: Prior experience in cybersecurity or technical domains. Experience with executive/VIP/white-glove events. Experience with partner-led and channel events. Ability to travel as needed (often 20-40% depending on event load). Hands-on: event tools, lead retrieval, registration, marketing automation, CRM; familiarity with content creation, booth design, signage, etc. EOE M/F/Veterans/Disabled The wage range for this position takes into consideration a variety of factors in determining your pay. We will consider location, experience, certifications, and other business needs. A reasonable base wage range is $82,000-$144,000, with potential for bonuses or incentives based on performance. Benefits vary by country/state; US-based employees have access to healthcare, a 401(k) plan with company match, disability coverage, life insurance, stock awards, and an employee stock purchase plan.
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Why Join Us? As the world's leading vendor of Cyber Security, Check Point Software Technologies has assembled a global team of driven, creative, and innovative people. We redefine the security landscape by meeting our customers' real-time needs and delivering our cutting-edge technologies and services to an expanding customer base. Check Point has received accolades such as Time Magazine's World's Best Companies for 2024, Newsweek's 2025 Americas Best Cybersecurity Companies, and a sustained presence on Forbes' World's Best Places to Work (2020–2024) and as a top female-friendly company. The Event Marketing Manager will own the full lifecycle of events in support of brand, demand generation, and customer/partner engagement goals. This role plans, executes, and optimizes events across formats including proprietary, partner-led, tradeshows, seminars, roundtables, executive/VIP experiences, virtual, hybrid, and in-person. The role works cross-functionally with sales, product, partners, and marketing to elevate brand presence, generate pipeline, and deliver excellent attendee experiences before, during, and after each event. Key Responsibilities
Key Responsibilities: Own the strategy and execution of high-impact events end-to-end
with hands-on execution or delegation to extended teams to ensure flawless delivery and measurable impact. Pre-Event (Planning & Strategy) Develop the event strategy in alignment with overall marketing, demand gen, and sales goals. Recommend events (company-led, partner, third party) based on ROI, audience, messaging, and competitive landscape. For each event, define objectives and success metrics (e.g., brand awareness, MQLs/SQLs/pipeline, customer engagement, thought leadership). Build event plan slides to communicate the plan highlights and details to the event virtual team, peers, and executives. Project management: create the project plan with milestones, tasks, owners, and delivery dates; surface roadblocks for all aspects of events. Budget planning: create and manage event budgets, ensure cost control, negotiate with vendors, monitor spend vs. budget, reconcile, and communicate. Vendor & partner management: select venues, exhibition booths, vendors, and production partners; coordinate logistics for booth design, signage, shipping, A/V, catering, etc. Stakeholder alignment: collaborate with sales, product, partners, executives, field marketing, brand, corporate marketing, PR/AR, finance, and legal teams to set messaging, define speaking opportunities, and target attendees. Pre-event marketing & promotion: coordinate landing pages, registration, email campaigns, social media, outreach programs, content development, and paid media campaigns. Executive/VIP management: coordinate executive involvement, prep speakers, manage agendas, and engage customers/partners in higher-touch formats. Partner Management: coordinate with partner marketing to secure strategic partners for participation, cross-promotions, co-sponsorships, joint speaking sessions, and shared booth experiences. During Event (Execution & Experience) Oversee on-site operations: booth setup, signage, staffing, logistics, troubleshooting in real time. Ensure brand consistency across materials, visuals, messaging, and experience flow. Manage attendee experience: lead registration, orientation, networking activations, partner booths, and auxiliary events. Capture content and data: record sessions, capture video/photos, collect contacts/leads, manage surveys and lead retrieval. Liaise with stakeholders & vendors to ensure seamless execution. Ensure onsite promotions including social media, EMOs, partner cross-promotions, and SDR cadences. Provide ongoing updates during the event (daily recap, photos, onsite meetings for improvements). Post-Event (Follow-up & Optimization) Lead follow-up strategy: plan passing leads to sales, nurture campaigns, on-demand content, post-event emails, and integration with wider marketing campaigns. Analyze event performance: track KPIs (pipeline, revenue, ROI, attendance, engagement, cost per lead), compare to targets, and report to stakeholders with regular updates. Capture learnings: conduct debriefs on what worked, process improvements, cost savings, vendor evaluations, and staff/partner feedback. Repurpose content: webinars, blog posts, social content, and event videos. Maintain event roadmap: plan upcoming events, ensure alignment to goals and budget, sign up for next year's events with pre-approved budget. Strategic / Cross-Functional Duties: Assess whether events contribute to pipeline and revenue goals using data and analytics. Maintain brand messaging consistency across events and channels. Develop reusable frameworks, templates, playbooks, checklists, and tools to drive efficiency and share learnings with other event managers. Build strong relationships with internal stakeholders and external partners; stay current with industry trends and innovations in events. Use creativity to level up events annually. Qualifications
Required Skills & Qualifications: 5+ years of experience in event marketing/planing, preferably in B2B SaaS or cybersecurity, including large-scale trade shows, partner events, executive or VIP experiences. Demonstrated ability to manage events end-to-end (pre, during, post). Strong project management skills to juggle multiple events, prioritize, and meet deadlines. Excellent stakeholder management and cross-functional communication skills. Ability to be both strategic and tactical in event decisions and execution. Budget management experience and vendor negotiation. Data-driven mindset with ability to define, track, and report KPIs. Experience with event management tools. Must be eligible to work in the United States without sponsorship now or in the future. Preferred: Prior experience in cybersecurity or technical domains. Experience with executive/VIP/white-glove events. Experience with partner-led and channel events. Ability to travel as needed (often 20-40% depending on event load). Hands-on: event tools, lead retrieval, registration, marketing automation, CRM; familiarity with content creation, booth design, signage, etc. EOE M/F/Veterans/Disabled The wage range for this position takes into consideration a variety of factors in determining your pay. We will consider location, experience, certifications, and other business needs. A reasonable base wage range is $82,000-$144,000, with potential for bonuses or incentives based on performance. Benefits vary by country/state; US-based employees have access to healthcare, a 401(k) plan with company match, disability coverage, life insurance, stock awards, and an employee stock purchase plan.
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