Capital One
Search Engine Marketing Operations - Senior Associate
Capital One, Richmond, Virginia, United States, 23214
Search Engine Marketing Operations – Senior Associate
Join Capital One as a Search Engine Marketing Operations Senior Associate.
Search Engine Marketing Operations – Senior Associate
role at Capital One.
The Search Engine Marketing Operations Senior Associate will be responsible for managing marketing campaign execution for U.S. Card’s Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Associate will be the expert in Google/Bing and any other relevant platforms and will stay in‑tune with all Paid Search updates and best practices.
Responsibilities
Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization.
Daily management of search campaigns from planning & execution to analysis and reporting.
Carry out campaign management tasks including optimization, budget control, and forecasting.
Develop and execute campaign testing, including ad copy, landing page, audience, and channel expansion testing.
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, etc. to execute SEM strategies end‑to‑end.
Demonstrate self‑starter mindset, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learning of new digital marketing and SEM‑specific technology tools.
Solid understanding of performance marketing, conversions, and online customer acquisition.
Ability to work with high‑performing teammates as well as partners across the enterprise.
Comfortable working with large data sets in Excel or Google Sheets and familiar with common performance marketing metrics.
Basic Qualifications
Bachelor’s degree or equivalent military experience.
At least 2 years of experience in Paid Search Engine Marketing.
At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms.
At least 1 year of experience analyzing and evaluating campaign performance.
At least 1 year of experience in project management.
Preferred Qualifications
At least 3 years of experience in Search Engine Marketing with responsibilities overseeing high volume and multi‑million dollar media budgets.
At least 2 years of experience in project management.
At least 1 year of experience using Skai or SA360 platforms.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation McLean, VA: $94,600 – $107,900. Richmond, VA: $86,000 – $98,200. Salaries for other locations will be based on the corresponding local range.
This role is eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long‑term incentives.
Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Job Information This role is expected to accept applications for a minimum of 5 business days.
Equal Opportunity Employer Capital One is an equal opportunity employer (EOE, including disability & vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with applicable laws regarding criminal background inquiries.
If you require accommodation during the hiring process, please contact Capital One Recruiting at 1‑800‑304‑9102 or RecruitingAccommodation@capitalone.com. For technical support or questions about the recruiting process, email Careers@capitalone.com.
Seniority Level Associate
Employment Type Full‑time
Job Function Marketing and Sales
#J-18808-Ljbffr
Search Engine Marketing Operations – Senior Associate
role at Capital One.
The Search Engine Marketing Operations Senior Associate will be responsible for managing marketing campaign execution for U.S. Card’s Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Associate will be the expert in Google/Bing and any other relevant platforms and will stay in‑tune with all Paid Search updates and best practices.
Responsibilities
Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization.
Daily management of search campaigns from planning & execution to analysis and reporting.
Carry out campaign management tasks including optimization, budget control, and forecasting.
Develop and execute campaign testing, including ad copy, landing page, audience, and channel expansion testing.
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, etc. to execute SEM strategies end‑to‑end.
Demonstrate self‑starter mindset, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learning of new digital marketing and SEM‑specific technology tools.
Solid understanding of performance marketing, conversions, and online customer acquisition.
Ability to work with high‑performing teammates as well as partners across the enterprise.
Comfortable working with large data sets in Excel or Google Sheets and familiar with common performance marketing metrics.
Basic Qualifications
Bachelor’s degree or equivalent military experience.
At least 2 years of experience in Paid Search Engine Marketing.
At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms.
At least 1 year of experience analyzing and evaluating campaign performance.
At least 1 year of experience in project management.
Preferred Qualifications
At least 3 years of experience in Search Engine Marketing with responsibilities overseeing high volume and multi‑million dollar media budgets.
At least 2 years of experience in project management.
At least 1 year of experience using Skai or SA360 platforms.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation McLean, VA: $94,600 – $107,900. Richmond, VA: $86,000 – $98,200. Salaries for other locations will be based on the corresponding local range.
This role is eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long‑term incentives.
Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Job Information This role is expected to accept applications for a minimum of 5 business days.
Equal Opportunity Employer Capital One is an equal opportunity employer (EOE, including disability & vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with applicable laws regarding criminal background inquiries.
If you require accommodation during the hiring process, please contact Capital One Recruiting at 1‑800‑304‑9102 or RecruitingAccommodation@capitalone.com. For technical support or questions about the recruiting process, email Careers@capitalone.com.
Seniority Level Associate
Employment Type Full‑time
Job Function Marketing and Sales
#J-18808-Ljbffr