PatientPoint®
VP Campaign Management Yield Optimization
PatientPoint®, Cincinnati, Ohio, United States, 45208
Overview
Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. PatientPoint is a leading digital health company that connects patients, providers, and life sciences partners through meaningful engagement at critical moments of care. Our technology platform delivers measurable outcomes by uniting content, data, and innovative advertising solutions across a growing network of healthcare touchpoints. As we continue to expand our Precision and Core Programmatic advertising channels, we are seeking a dynamic leader to maximize yield, streamline operations, and drive holistic revenue growth across our portfolio. Location:
NYC, Cincinnati or Remote What You’ll Do
Revenue Optimization:
Build and lead systems to optimize yield across Precision (direct-sold) and Core Programmatic (RTB-based) channels, identifying opportunities for improved pricing, packaging, and audience targeting. Team Leadership:
Manage and align specialized Yield and Ad Operations teams running distinct business models—ensuring consistent performance management, collaboration, and knowledge sharing. Reporting & Analytics:
Develop unified reporting frameworks and dashboards to track performance across both channels, delivering actionable insights and transparency for executive stakeholders. Cross-Functional Collaboration:
Partner with Sales, Data, Pricing, and Operations to define high-value audiences, address underutilized inventory, and enhance monetization strategies. Strategic Partnership:
Collaborate with the SVP, Client Solutions on yield and pricing strategies, and the VP, Ad Tech on technology partnerships, ad server performance, and demand path optimization. Scalability & Efficiency:
Implement best practices in campaign optimization, ensuring operational excellence as advertising channels continue to expand. What We Need
Education
Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field required; Advanced degree (MBA or equivalent) preferred. Equivalent combination of education and senior-level experience in digital media, ad operations, or programmatic yield management will be considered. Experience
10+ years of experience in digital media, ad operations, yield management, or programmatic advertising. Proven success leading cross-functional revenue optimization or monetization teams. Strong understanding of direct-sold and programmatic (RTB, PMP, DOOH) ecosystems. Expertise in ad tech, campaign optimization, and analytics tools. Exceptional leadership, communication, and change management skills. Strategic thinker with a data-driven approach to problem solving and performance improvement. What You’ll Need to Succeed
Enthusiastic about the mission and values of the non-profit sector. Proactive and resourceful, with a strong sense of initiative. Collaborative with a positive attitude. Ability to adapt to changing priorities and manage multiple tasks simultaneously. Compensation & Benefits
Base Salary Band:
$180,000 to $250,000 Compensation is complemented by benefits and other components of PatientPoint’s total compensation package. We consider factors such as skills, qualifications, geographic location, and professional experience when determining compensation. For details on our total benefits package, please review the section “About PatientPoint” at the end of this job description. About PatientPoint
PatientPoint is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and healthbrands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. Voluntary Self-Identification
We invite candidates to respond to voluntary self-identification questions for government reporting purposes. Completion is entirely voluntary and will not affect the hiring process or outcome. Any information provided will be kept confidential and used in accordance with legal requirements and company policy. EEO Statement
PatientPoint is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law.
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Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. PatientPoint is a leading digital health company that connects patients, providers, and life sciences partners through meaningful engagement at critical moments of care. Our technology platform delivers measurable outcomes by uniting content, data, and innovative advertising solutions across a growing network of healthcare touchpoints. As we continue to expand our Precision and Core Programmatic advertising channels, we are seeking a dynamic leader to maximize yield, streamline operations, and drive holistic revenue growth across our portfolio. Location:
NYC, Cincinnati or Remote What You’ll Do
Revenue Optimization:
Build and lead systems to optimize yield across Precision (direct-sold) and Core Programmatic (RTB-based) channels, identifying opportunities for improved pricing, packaging, and audience targeting. Team Leadership:
Manage and align specialized Yield and Ad Operations teams running distinct business models—ensuring consistent performance management, collaboration, and knowledge sharing. Reporting & Analytics:
Develop unified reporting frameworks and dashboards to track performance across both channels, delivering actionable insights and transparency for executive stakeholders. Cross-Functional Collaboration:
Partner with Sales, Data, Pricing, and Operations to define high-value audiences, address underutilized inventory, and enhance monetization strategies. Strategic Partnership:
Collaborate with the SVP, Client Solutions on yield and pricing strategies, and the VP, Ad Tech on technology partnerships, ad server performance, and demand path optimization. Scalability & Efficiency:
Implement best practices in campaign optimization, ensuring operational excellence as advertising channels continue to expand. What We Need
Education
Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field required; Advanced degree (MBA or equivalent) preferred. Equivalent combination of education and senior-level experience in digital media, ad operations, or programmatic yield management will be considered. Experience
10+ years of experience in digital media, ad operations, yield management, or programmatic advertising. Proven success leading cross-functional revenue optimization or monetization teams. Strong understanding of direct-sold and programmatic (RTB, PMP, DOOH) ecosystems. Expertise in ad tech, campaign optimization, and analytics tools. Exceptional leadership, communication, and change management skills. Strategic thinker with a data-driven approach to problem solving and performance improvement. What You’ll Need to Succeed
Enthusiastic about the mission and values of the non-profit sector. Proactive and resourceful, with a strong sense of initiative. Collaborative with a positive attitude. Ability to adapt to changing priorities and manage multiple tasks simultaneously. Compensation & Benefits
Base Salary Band:
$180,000 to $250,000 Compensation is complemented by benefits and other components of PatientPoint’s total compensation package. We consider factors such as skills, qualifications, geographic location, and professional experience when determining compensation. For details on our total benefits package, please review the section “About PatientPoint” at the end of this job description. About PatientPoint
PatientPoint is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and healthbrands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. Voluntary Self-Identification
We invite candidates to respond to voluntary self-identification questions for government reporting purposes. Completion is entirely voluntary and will not affect the hiring process or outcome. Any information provided will be kept confidential and used in accordance with legal requirements and company policy. EEO Statement
PatientPoint is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law.
#J-18808-Ljbffr