CRH
Job ID: 516652
Job Summary Responsible for developing and executing marketing strategies for digital, smart and smart-enabled products, software, apps and interfaces, ensuring alignment with market needs and supporting customer challenges. Working closely with product managers, commercial teams and other key stakeholders to define and communicate value propositions, positioning, messaging and competitive analysis. This role is critical for driving market adaptation, sales enablement and market positioning.
Job Location Atlanta, GA
Job Responsibilities
Marketing Strategy – Develop and execute comprehensive marketing strategies across all appropriate channels, including product positioning, messaging, and launch plans that align with product and business goals.
Market Research & Analysis – Conduct and facilitate market research to understand customer needs, market trends and competitive environment. Use research insights to inform product positioning.
Product Positioning & Messaging – Define and articulate product value propositions, ensuring differentiation and resonance with the target audience. Develop clear, compelling messaging that communicates product benefits and features.
Sales Enablement – Create and deliver sales enablement materials such as product demos, presentations, datasheets and battle cards to support the sales team in communicating product value.
Content Development – Collaborate with internal and external content teams, SMEs and stakeholders to develop high‑quality content that drives engagement throughout the funnel.
Product Launches – Plan and execute product launches, coordinating with cross‑functional teams, developing launch timelines and ensuring all marketing and sales activities are aligned.
Customer Engagement – Gather customer feedback, identify key pain points and develop strategies to improve satisfaction and product adaptation.
Performance & Tracking – Monitor performance of product marketing initiatives, analyzing key metrics such as adoption, market share, revenue growth and customer satisfaction. Provide regular reporting and insights to stakeholders with recommendations for improvement.
Key Relationships
Product Marketing Managers
Marketing Ops team
CivilSense team
Product Managers
Commercial teams
IT and other technology related functions
Job Requirements
Degree in business, marketing or related field, or equivalent marketing experience.
Minimum of 5+ years marketing experience; related sector experience (digital or software, engineering, infrastructure, industry sector) preferred.
Excellent understanding of marketing fundamentals.
Excellent ability to work as part of a multi‑disciplinary team, managing day‑to‑day relationships with external vendors and partnering with allied teams throughout the business.
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefit programs
Group retirement savings program
Health and wellness programs
A inclusive culture that values opportunity for growth, development and internal promotion
About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
Equal Opportunity Employer Oldcastle Infrastructure, a CRH Company, is an affirmative action and equal opportunity employer. EOE/Vet/Disability CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or any other characteristic protected under applicable federal, state, or local law.
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Job Summary Responsible for developing and executing marketing strategies for digital, smart and smart-enabled products, software, apps and interfaces, ensuring alignment with market needs and supporting customer challenges. Working closely with product managers, commercial teams and other key stakeholders to define and communicate value propositions, positioning, messaging and competitive analysis. This role is critical for driving market adaptation, sales enablement and market positioning.
Job Location Atlanta, GA
Job Responsibilities
Marketing Strategy – Develop and execute comprehensive marketing strategies across all appropriate channels, including product positioning, messaging, and launch plans that align with product and business goals.
Market Research & Analysis – Conduct and facilitate market research to understand customer needs, market trends and competitive environment. Use research insights to inform product positioning.
Product Positioning & Messaging – Define and articulate product value propositions, ensuring differentiation and resonance with the target audience. Develop clear, compelling messaging that communicates product benefits and features.
Sales Enablement – Create and deliver sales enablement materials such as product demos, presentations, datasheets and battle cards to support the sales team in communicating product value.
Content Development – Collaborate with internal and external content teams, SMEs and stakeholders to develop high‑quality content that drives engagement throughout the funnel.
Product Launches – Plan and execute product launches, coordinating with cross‑functional teams, developing launch timelines and ensuring all marketing and sales activities are aligned.
Customer Engagement – Gather customer feedback, identify key pain points and develop strategies to improve satisfaction and product adaptation.
Performance & Tracking – Monitor performance of product marketing initiatives, analyzing key metrics such as adoption, market share, revenue growth and customer satisfaction. Provide regular reporting and insights to stakeholders with recommendations for improvement.
Key Relationships
Product Marketing Managers
Marketing Ops team
CivilSense team
Product Managers
Commercial teams
IT and other technology related functions
Job Requirements
Degree in business, marketing or related field, or equivalent marketing experience.
Minimum of 5+ years marketing experience; related sector experience (digital or software, engineering, infrastructure, industry sector) preferred.
Excellent understanding of marketing fundamentals.
Excellent ability to work as part of a multi‑disciplinary team, managing day‑to‑day relationships with external vendors and partnering with allied teams throughout the business.
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefit programs
Group retirement savings program
Health and wellness programs
A inclusive culture that values opportunity for growth, development and internal promotion
About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
Equal Opportunity Employer Oldcastle Infrastructure, a CRH Company, is an affirmative action and equal opportunity employer. EOE/Vet/Disability CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or any other characteristic protected under applicable federal, state, or local law.
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