Oldcastle Infrastructure
Marketing Manager- Smart Infrastructure
Oldcastle Infrastructure, Atlanta, Georgia, United States, 30383
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Marketing Manager- Smart Infrastructure
role at
Oldcastle Infrastructure
Job ID: 516652
Exempt
Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We are a trusted partner to engineers, contractors, distributors, and specifiers, with a network of more than 80 manufacturing facilities and 4,000+ employees, leading the industry with innovation and a safety‑first mindset.
Job Summary Responsible for developing and executing marketing strategies for digital, smart, and smart‑enabled products, software, apps and interfaces, ensuring alignment with market needs and supporting customer challenges. Works closely with product managers, commercial teams and other key stakeholders to define and communicate value propositions, positioning, messaging and competitive analysis, driving market adaptation, sales enablement and market positioning.
Job Location This position will be based out of our corporate office in Atlanta, GA.
Job Responsibilities
Marketing Strategy – Develop and execute comprehensive marketing strategies across appropriate channels, including product positioning, messaging, and launch plans that align with product and business goals.
Market Research & Analysis – Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use insights to inform product positioning.
Product Positioning & Messaging – Define and articulate product value propositions, ensuring differentiation and resonance with the target audience. Develop clear, compelling messaging that communicates benefits and features.
Sales Enablement – Create and deliver sales enablement materials such as product demos, presentations, data sheets and battle cards to support the sales team in effectively communicating product value.
Content Development – Collaborate with internal and external content teams, SMEs and key stakeholders to develop high‑quality content that drives engagement throughout the funnel.
Product Launches – Plan and execute product launches, coordinating with cross‑functional teams, developing launch timelines, and ensuring alignment of marketing and sales activities.
Customer Engagement – Gather feedback from customers, identify key pain points and develop strategies to improve customer satisfaction and product adaptation.
Performance & Tracking – Monitor performance of product marketing initiatives, analyze key metrics (adoption, market share, revenue growth, customer satisfaction) and provide regular reporting and insights to stakeholders with recommendations for improvement.
Key Relationships
Product Marketing Managers
Marketing Ops team
CivilSense team
Product Managers
Commercial teams
IT and other technology functions
Job Requirements
Degree in business, marketing or related field, or equivalent marketing experience
Minimum 5+ years of marketing experience; preference for digital or software experience, engineering, infrastructure or related industry knowledge
Excellent understanding of marketing fundamentals
Strong ability to work as part of a multidisciplinary team, manage day‑to‑day relationships with external vendors and partner with allied teams across the business
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
Inclusive culture that values opportunity for growth, development and internal promotion
About CRH CRH is a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that offers the small‑company environment with the career opportunities of a large international organization.
Equal Opportunity Statement Oldcastle Infrastructure, a CRH Company, is an affirmative action and Equal Opportunity Employer. EOE/Vet/Disability. CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
Seniority Level Mid‑Senior level
Employment Type Other
Job Function Marketing and Sales
Industry Construction
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Marketing Manager- Smart Infrastructure
role at
Oldcastle Infrastructure
Job ID: 516652
Exempt
Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We are a trusted partner to engineers, contractors, distributors, and specifiers, with a network of more than 80 manufacturing facilities and 4,000+ employees, leading the industry with innovation and a safety‑first mindset.
Job Summary Responsible for developing and executing marketing strategies for digital, smart, and smart‑enabled products, software, apps and interfaces, ensuring alignment with market needs and supporting customer challenges. Works closely with product managers, commercial teams and other key stakeholders to define and communicate value propositions, positioning, messaging and competitive analysis, driving market adaptation, sales enablement and market positioning.
Job Location This position will be based out of our corporate office in Atlanta, GA.
Job Responsibilities
Marketing Strategy – Develop and execute comprehensive marketing strategies across appropriate channels, including product positioning, messaging, and launch plans that align with product and business goals.
Market Research & Analysis – Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use insights to inform product positioning.
Product Positioning & Messaging – Define and articulate product value propositions, ensuring differentiation and resonance with the target audience. Develop clear, compelling messaging that communicates benefits and features.
Sales Enablement – Create and deliver sales enablement materials such as product demos, presentations, data sheets and battle cards to support the sales team in effectively communicating product value.
Content Development – Collaborate with internal and external content teams, SMEs and key stakeholders to develop high‑quality content that drives engagement throughout the funnel.
Product Launches – Plan and execute product launches, coordinating with cross‑functional teams, developing launch timelines, and ensuring alignment of marketing and sales activities.
Customer Engagement – Gather feedback from customers, identify key pain points and develop strategies to improve customer satisfaction and product adaptation.
Performance & Tracking – Monitor performance of product marketing initiatives, analyze key metrics (adoption, market share, revenue growth, customer satisfaction) and provide regular reporting and insights to stakeholders with recommendations for improvement.
Key Relationships
Product Marketing Managers
Marketing Ops team
CivilSense team
Product Managers
Commercial teams
IT and other technology functions
Job Requirements
Degree in business, marketing or related field, or equivalent marketing experience
Minimum 5+ years of marketing experience; preference for digital or software experience, engineering, infrastructure or related industry knowledge
Excellent understanding of marketing fundamentals
Strong ability to work as part of a multidisciplinary team, manage day‑to‑day relationships with external vendors and partner with allied teams across the business
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
Inclusive culture that values opportunity for growth, development and internal promotion
About CRH CRH is a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that offers the small‑company environment with the career opportunities of a large international organization.
Equal Opportunity Statement Oldcastle Infrastructure, a CRH Company, is an affirmative action and Equal Opportunity Employer. EOE/Vet/Disability. CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
Seniority Level Mid‑Senior level
Employment Type Other
Job Function Marketing and Sales
Industry Construction
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