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WHAT DOES A BUSINESS DEVELOPMENT EXECUTIVE DO?
Published: May 21, 2025 - The Business Development Executive focuses on acquiring new clients and driving revenue across various business segments. This role manages opportunities, builds a strong pipeline, and consistently meets sales targets. The executive also supports the sales team by connecting with high-value prospects and engaging key brands.
A Review of Professional Skills and Functions for Business Development Executive
2. Business Development Executive Details
Client Outreach: Contacting potential clients to establish rapport and arrange meetings Opportunity Research: Researching organisations and individuals to find sales opportunities Lead Generation: Creating and developing own leads through telesales, in person and other ways of selling including events and LinkedIn Market Expansion: Finding and developing new markets and improving sales Proposal Development: Developing quotes and proposals for clients Customer Growth: Increasing the value of current customers while attracting and focusing on new opportunities Service Recruitment: Make contact, grow, develop and acquire service professionals, which could range from renovation contractors, interior designers, to plumbers and handymen Sales Material Development: Develop and maintain sales kits and tools for each channel Credit Analysis: Analyse credit packages critically from the perspective of user experience to ensure alignment with Service Professional requirements and demands Revenue Generation: Grow the company's revenue by selling packages to service professionals 3. Business Development Executive Tasks
Client Outreach: Lead targeted client outreach campaigns and account health assessments across a portfolio of clients Client Research: Perform research and build client success plans based on the unique account environment, business use case, and strategic priorities Request Follow-Up: Follow up on inbound client requests with strategically assembled product adoption content across Granicus’ existing and expanding product portfolio Opportunity Identification: Keenly identify and document expansion opportunities and account intelligence in Salesforce Product Communication: Pursue and communicate new developments in the Granicus product portfolio Salesforce Management: Use Salesforce to track activities properly and manage contact data for accuracy Report Analysis: Analyze Customer Success reports and dashboards 4. Business Development Executive Responsibilities
Consultative Selling: Engage prospective new clients through a consultative sales approach to understand IT pain points and needs and qualify opportunities Opportunity Prospecting: Daily prospecting using defined opportunity identification techniques Outbound Sales: Utilize outbound sales efforts (digital/phone/email) to convert incoming leads into opportunities and new customers Lead Engagement: Maintain active engagement with new and existing leads through follow-up communications designed to increase customer interest in ClearFuze services Quota Achievement: Achieve weekly quotas of sourced qualified opportunities and closed business CRM Management: Utilize CRM tools to contact prospects and customers, track ongoing activity and report weekly status to the management team Opportunity Identification: Identify new and existing business opportunities across platforms Seller Relationship: Instigating initial contact and maintaining relationships with sellers Inquiry Analysis: Analysing incoming enquiries and researching prospective sellers Agreement Finalisation: Finalise commercial agreements and liaise with Buying/Legal 5. Business Development Executive Job Summary
Service Promotion: Identify and market SJL’s services to potential new partner brokers/introducers Broker Support: Manage and support existing brokers to the mutual benefit of all concerned Needs Identification: Understand and identify the needs of brokers/partners Training Delivery: Identify gaps in support and educate broker/partner staff on in-house schemes Relationship Management: Attend meetings and manage communication with brokers via phone and email Event Participation: Organise and attend exhibitions, expos, and corporate events Content Creation: Collaborate on literature and web content for SJL’s schemes and products Campaign Management: Maintain communication through mail-shot campaigns and newsletters Partner Development: Develop ongoing, mutually beneficial relationships with brokers/partners Performance Maximisation: Maximise new and dormant broker potential and promote SJL as a preferred partner 6. Business Development Executive Accountabilities
Client Acquisition: Focus on new logo acquisition within all business segments of a given territory Customer Recruitment: Identify and recruit new customers strategically to maximize revenue generation Project Management: Manage multiple cross-product opportunities and projects Sales Reporting: Generate accurate forecasts and sales activity reports Phone Sales: Maintain an upbeat demeanor and be successful as a phone-based salesperson Pipeline Building: Prospect, develop, and qualify prospects to build a pipeline to fuel future growth Prospect Engagement: Connect with prospects on the phone, via email, on social, or by standing outside their offices with signs KPI Achievement: Achieve and exceed monthly KPI targets Sales Support: Support other areas of the sales team by arranging meetings with key prospects Brand Collaboration: Work with high-profile brands, not to mention some of the most high-profile influencers 7. Business Development Executive Functions
Customer Outreach: Contact prospective customers to understand growth challenges (Inbound and Outbound) Website Analysis: Build rapport and conduct an in-depth analysis of the prospect's website Sales Meetings: Conduct phone, Zoom and face-to-face meetings with prospects to deliver a proposal Objection Handling: Handle objections, manage expectations and agree on contracts with prospects Pipeline Management: Manage and update the pipeline every day Sales Reporting: Prepare regular reports for the Run2 leadership team on sales performance Business Development: Work closely with the Run2 leadership team to win new business from larger prospects Market Expansion: Build market position by locating, developing, defining, and closing business relationships Product Knowledge: Maintain a strong understanding of Tradiebot products and services Client Growth: Increase the value of current customers and government partners Initiative Planning: Find, plan and oversee new market initiatives Strategy Execution: Execute global strategies in the Australian market Proposal Preparation: Complete quotes and proposals for clients Industry Engagement: Attend industry conferences, meetings and events Team Collaboration: Foster a collaborative environment within the organization Project Management: Manage multiple complex projects 8. Business Development Executive Job Description
Client Development: Establishing new client relationships from within an assigned prospect list Product Expertise: Providing product and solution subject matter expertise through customer assessment Needs Alignment: Resolving the fit of specific products with customer needs Opportunity Qualification: Identifying and qualifying new opportunities Market Analysis: Analyzing and keeping abreast of significant market changes and innovations Partner Strategy: Partnering with Sales Executives to develop strategies using key influencers Solution Proposal: Recommending new value solutions through unsolicited proposals Sales Process Adherence: Following the "Fiserv Way of Selling" sales operating system Data Collection: Gathering and maintaining Discovery Data for Opportunity Planning CRM Updates: Keeping ongoing updates of the sales process in e-CRM 9. Business Development Executive Overview
Market Mapping: Market map to identify areas of growth and competitor spend Client Outreach: Develop client contact strategies and conduct business development calls Client Pitching: Schedule and attend pitches with prospective clients Consultative Selling: Consult and engage with clients to understand needs and recommend solutions Industry Networking: Network in industry, sector, and specialism to become a market expert Candidate Sourcing: Identify and attract potential candidates Candidate Interviewing: Interview candidates to assess fit and gather market insights Career Advising: Provide advice on market conditions, CVs, and interview techniques Team Collaboration: Work as an integral team member to motivate and communicate effectively 10. Business Development Executive Details and Accountabilities
Relationship Building: Grow long-term, strategic relationships with key customers KPI Management: Ensure SAPL is amongst the ‘best practice’ vendors in servicing key customer KPI’s Category Development: Develop and implement category growth initiatives Sales Collaboration: Collaborate with key stakeholders to deliver the sales results Market Insight: Understand market insights to anticipate trends and implement strategies Complaint Handling: Give prompt attention to all product and service complaints Issue Resolution: Obtain full and accurate information to resolve complaints and minimise departmental costs
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2. Business Development Executive Details
Client Outreach: Contacting potential clients to establish rapport and arrange meetings Opportunity Research: Researching organisations and individuals to find sales opportunities Lead Generation: Creating and developing own leads through telesales, in person and other ways of selling including events and LinkedIn Market Expansion: Finding and developing new markets and improving sales Proposal Development: Developing quotes and proposals for clients Customer Growth: Increasing the value of current customers while attracting and focusing on new opportunities Service Recruitment: Make contact, grow, develop and acquire service professionals, which could range from renovation contractors, interior designers, to plumbers and handymen Sales Material Development: Develop and maintain sales kits and tools for each channel Credit Analysis: Analyse credit packages critically from the perspective of user experience to ensure alignment with Service Professional requirements and demands Revenue Generation: Grow the company's revenue by selling packages to service professionals 3. Business Development Executive Tasks
Client Outreach: Lead targeted client outreach campaigns and account health assessments across a portfolio of clients Client Research: Perform research and build client success plans based on the unique account environment, business use case, and strategic priorities Request Follow-Up: Follow up on inbound client requests with strategically assembled product adoption content across Granicus’ existing and expanding product portfolio Opportunity Identification: Keenly identify and document expansion opportunities and account intelligence in Salesforce Product Communication: Pursue and communicate new developments in the Granicus product portfolio Salesforce Management: Use Salesforce to track activities properly and manage contact data for accuracy Report Analysis: Analyze Customer Success reports and dashboards 4. Business Development Executive Responsibilities
Consultative Selling: Engage prospective new clients through a consultative sales approach to understand IT pain points and needs and qualify opportunities Opportunity Prospecting: Daily prospecting using defined opportunity identification techniques Outbound Sales: Utilize outbound sales efforts (digital/phone/email) to convert incoming leads into opportunities and new customers Lead Engagement: Maintain active engagement with new and existing leads through follow-up communications designed to increase customer interest in ClearFuze services Quota Achievement: Achieve weekly quotas of sourced qualified opportunities and closed business CRM Management: Utilize CRM tools to contact prospects and customers, track ongoing activity and report weekly status to the management team Opportunity Identification: Identify new and existing business opportunities across platforms Seller Relationship: Instigating initial contact and maintaining relationships with sellers Inquiry Analysis: Analysing incoming enquiries and researching prospective sellers Agreement Finalisation: Finalise commercial agreements and liaise with Buying/Legal 5. Business Development Executive Job Summary
Service Promotion: Identify and market SJL’s services to potential new partner brokers/introducers Broker Support: Manage and support existing brokers to the mutual benefit of all concerned Needs Identification: Understand and identify the needs of brokers/partners Training Delivery: Identify gaps in support and educate broker/partner staff on in-house schemes Relationship Management: Attend meetings and manage communication with brokers via phone and email Event Participation: Organise and attend exhibitions, expos, and corporate events Content Creation: Collaborate on literature and web content for SJL’s schemes and products Campaign Management: Maintain communication through mail-shot campaigns and newsletters Partner Development: Develop ongoing, mutually beneficial relationships with brokers/partners Performance Maximisation: Maximise new and dormant broker potential and promote SJL as a preferred partner 6. Business Development Executive Accountabilities
Client Acquisition: Focus on new logo acquisition within all business segments of a given territory Customer Recruitment: Identify and recruit new customers strategically to maximize revenue generation Project Management: Manage multiple cross-product opportunities and projects Sales Reporting: Generate accurate forecasts and sales activity reports Phone Sales: Maintain an upbeat demeanor and be successful as a phone-based salesperson Pipeline Building: Prospect, develop, and qualify prospects to build a pipeline to fuel future growth Prospect Engagement: Connect with prospects on the phone, via email, on social, or by standing outside their offices with signs KPI Achievement: Achieve and exceed monthly KPI targets Sales Support: Support other areas of the sales team by arranging meetings with key prospects Brand Collaboration: Work with high-profile brands, not to mention some of the most high-profile influencers 7. Business Development Executive Functions
Customer Outreach: Contact prospective customers to understand growth challenges (Inbound and Outbound) Website Analysis: Build rapport and conduct an in-depth analysis of the prospect's website Sales Meetings: Conduct phone, Zoom and face-to-face meetings with prospects to deliver a proposal Objection Handling: Handle objections, manage expectations and agree on contracts with prospects Pipeline Management: Manage and update the pipeline every day Sales Reporting: Prepare regular reports for the Run2 leadership team on sales performance Business Development: Work closely with the Run2 leadership team to win new business from larger prospects Market Expansion: Build market position by locating, developing, defining, and closing business relationships Product Knowledge: Maintain a strong understanding of Tradiebot products and services Client Growth: Increase the value of current customers and government partners Initiative Planning: Find, plan and oversee new market initiatives Strategy Execution: Execute global strategies in the Australian market Proposal Preparation: Complete quotes and proposals for clients Industry Engagement: Attend industry conferences, meetings and events Team Collaboration: Foster a collaborative environment within the organization Project Management: Manage multiple complex projects 8. Business Development Executive Job Description
Client Development: Establishing new client relationships from within an assigned prospect list Product Expertise: Providing product and solution subject matter expertise through customer assessment Needs Alignment: Resolving the fit of specific products with customer needs Opportunity Qualification: Identifying and qualifying new opportunities Market Analysis: Analyzing and keeping abreast of significant market changes and innovations Partner Strategy: Partnering with Sales Executives to develop strategies using key influencers Solution Proposal: Recommending new value solutions through unsolicited proposals Sales Process Adherence: Following the "Fiserv Way of Selling" sales operating system Data Collection: Gathering and maintaining Discovery Data for Opportunity Planning CRM Updates: Keeping ongoing updates of the sales process in e-CRM 9. Business Development Executive Overview
Market Mapping: Market map to identify areas of growth and competitor spend Client Outreach: Develop client contact strategies and conduct business development calls Client Pitching: Schedule and attend pitches with prospective clients Consultative Selling: Consult and engage with clients to understand needs and recommend solutions Industry Networking: Network in industry, sector, and specialism to become a market expert Candidate Sourcing: Identify and attract potential candidates Candidate Interviewing: Interview candidates to assess fit and gather market insights Career Advising: Provide advice on market conditions, CVs, and interview techniques Team Collaboration: Work as an integral team member to motivate and communicate effectively 10. Business Development Executive Details and Accountabilities
Relationship Building: Grow long-term, strategic relationships with key customers KPI Management: Ensure SAPL is amongst the ‘best practice’ vendors in servicing key customer KPI’s Category Development: Develop and implement category growth initiatives Sales Collaboration: Collaborate with key stakeholders to deliver the sales results Market Insight: Understand market insights to anticipate trends and implement strategies Complaint Handling: Give prompt attention to all product and service complaints Issue Resolution: Obtain full and accurate information to resolve complaints and minimise departmental costs
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