The Hillman Group
Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Job Summary
PRO Customer Marketing Strategy Design and implement marketing strategies that support growth and retention of home improvement merchants/products or PRO customers. Develop programs and messaging that highlight value propositions specific to trade professionals (e.g., durability, reliability, performance, efficiency). Manage campaigns that target key customer segments within the home improvement business segment. Field & Local Marketing Support
Collaborate with the PRO and regional teams to support branch-level or field marketing efforts. Plan and execute customer-facing activities such as contractor events, training sessions, and promotional engagements. Provide marketing support materials and toolkits for use in local markets. Content & Messaging
Lead the creation of marketing content tailored to the home improvement base / PRO customer base, including digital and print materials, sales collateral, and email campaigns. Ensure consistent brand voice and positioning across all channels. Work with internal stakeholders to collect testimonials, case studies, and use-case-driven stories from the field. Digital & CRM Integration
Oversee digital marketing efforts aimed at the PRO audience, including paid advertising, email, and social content. Use CRM and analytics tools to track customer engagement and campaign performance. Segment customer data to create targeted marketing messages and offers. Essential Job Functions
Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of experience in marketing, preferably in a B2B, trade, home improvement business segment or PRO services environment. Experience developing marketing programs for contractor, builder, home improvement, or PRO audiences. Excellent communication, project management, and collaboration skills. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Education & Experience
Experience working with sales teams or regional operations. Knowledge of trade customer buying behaviors and value drivers. Bilingual communication skills are a plus (depending on region). Understanding of the PRO market and needs of the business to support Competencies – Knowledge, Skills And Abilities
Experience working with sales teams or regional operations. Knowledge of trade customer buying behaviors and value drivers. Bilingual communication skills are a plus (depending on region). Understanding of the PRO market and needs of the business to support Operational Equipment
List all applicable operational equipment required to complete assigned duties Work Environment and Physical Demands
Work Environment
Choose an item. Physical Demands
Choose an item. The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.
#J-18808-Ljbffr
PRO Customer Marketing Strategy Design and implement marketing strategies that support growth and retention of home improvement merchants/products or PRO customers. Develop programs and messaging that highlight value propositions specific to trade professionals (e.g., durability, reliability, performance, efficiency). Manage campaigns that target key customer segments within the home improvement business segment. Field & Local Marketing Support
Collaborate with the PRO and regional teams to support branch-level or field marketing efforts. Plan and execute customer-facing activities such as contractor events, training sessions, and promotional engagements. Provide marketing support materials and toolkits for use in local markets. Content & Messaging
Lead the creation of marketing content tailored to the home improvement base / PRO customer base, including digital and print materials, sales collateral, and email campaigns. Ensure consistent brand voice and positioning across all channels. Work with internal stakeholders to collect testimonials, case studies, and use-case-driven stories from the field. Digital & CRM Integration
Oversee digital marketing efforts aimed at the PRO audience, including paid advertising, email, and social content. Use CRM and analytics tools to track customer engagement and campaign performance. Segment customer data to create targeted marketing messages and offers. Essential Job Functions
Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of experience in marketing, preferably in a B2B, trade, home improvement business segment or PRO services environment. Experience developing marketing programs for contractor, builder, home improvement, or PRO audiences. Excellent communication, project management, and collaboration skills. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Education & Experience
Experience working with sales teams or regional operations. Knowledge of trade customer buying behaviors and value drivers. Bilingual communication skills are a plus (depending on region). Understanding of the PRO market and needs of the business to support Competencies – Knowledge, Skills And Abilities
Experience working with sales teams or regional operations. Knowledge of trade customer buying behaviors and value drivers. Bilingual communication skills are a plus (depending on region). Understanding of the PRO market and needs of the business to support Operational Equipment
List all applicable operational equipment required to complete assigned duties Work Environment and Physical Demands
Work Environment
Choose an item. Physical Demands
Choose an item. The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.
#J-18808-Ljbffr