Issa, Llc
Growth Product Manager, Ecommerce (Shopify)
ISSA is seeking a Growth Product Manager for Ecommerce (Shopify).
This is a 100% remote role, but you must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, MN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI.
About ISSA ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has developed a personal fitness training program that combines gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 500,000 trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!
We are adding a
Growth Product Manager, Ecommerce (Shopify)
to our team of relationship-builders who are laser-focused on providing exceptional service to our students. We are tenacious and resilient in pursuing personal and professional success while incorporating fun into everyday life!
This is a high-impact, high-autonomy role where you will own the e‑commerce growth engine, drive measurable revenue through rapid experimentation, and scale best‑in‑class growth practices across the funnel.
You will collaborate closely with marketing, design, engineering, and operations to execute strategies that improve conversion, reduce acquisition costs, and accelerate revenue. This role reports to the Senior Director of Product and partners cross‑functionally to deliver business‑critical growth outcomes.
This position is ideal for someone who thrives on experimentation, makes data‑driven decisions, and knows how to turn insights into growth.
So What’s the Job?
Own the Growth Roadmap: Define and execute strategies focused on revenue, conversion, and customer acquisition cost (CAC).
Run High‑Velocity Experiments: Design, launch, and analyze tests across acquisition (paid, referral, SEO), pricing, checkout, and lifecycle marketing.
Prototype and Launch Quickly: Use no‑code and automation tools (such as Shoplift, Zapier, or scripts) to validate ideas and deploy experiments rapidly.
Optimize Conversion and Monetization: Increase visit‑to‑checkout conversion, average order value (AOV), and bookings per visit by improving the purchase journey and removing friction.
Collaborate Across Teams: Partner with marketing, design, engineering, and operations to align experiments with campaigns and business goals.
Leverage Data for Insights: Monitor performance metrics, analyze user behavior, and act on findings to improve CAC and revenue per visit.
Stay Current on Trends: Apply emerging e‑commerce, acquisition, and optimization strategies to keep ISSA ahead of the market.
How You Work
You prioritize speed and learning over perfection and value rapid iteration.
You treat experiments as the fastest path to growth and continuously test new approaches.
You are comfortable launching many small tests to identify scalable opportunities.
You make decisions based on data and focus relentlessly on impact.
You see failure as information and pivot quickly based on results.
What Success Will Look Like
Conversion Impact:
Significant improvements in visit‑to‑checkout conversion and bookings per visit driven by systematic experimentation.
Acquisition Efficiency:
Measurable reductions in CAC through optimized acquisition channels, pricing strategies, and funnel performance.
Testing Velocity:
A repeatable, high‑velocity experimentation program that consistently generates actionable insights and scalable wins.
Revenue Outcomes:
Tangible contribution to revenue growth through end‑to‑end funnel ownership and optimization.
What Is ISSA Looking For?
3+ years of experience
in e‑commerce growth, product experimentation, or related roles.
Proven success running growth experiments with material impact on revenue, conversion, or CAC.
Strong analytical skills and experience with A/B testing and analytics platforms.
Hands‑on experience with no‑code, automation, or lightweight experimentation tools.
Ownership of an e‑commerce product or channel with direct revenue accountability.
Exceptional collaboration skills and the ability to influence cross‑functional stakeholders.
Customer‑first mindset with a clear understanding of how experience drives conversion.
Preferred Qualifications
Experience in fitness, wellness, or online education industries
SEO and organic growth expertise
Familiarity with marketing automation tools (Klaviyo, HubSpot, ActiveCampaign)
Experience scaling subscription or recurring revenue products
Anything Else? Absolutely! Benefits and Perks Free Certifications: Who wants to be their best self? WE DO! As an ISSA team member, you have access to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. After 90 days, employees can also enroll up to 5 friends/family members each year in our courses…FOR FREE!
Health & Wellness Reimbursement: Employees can submit fitness purchases ... for reimbursement up to $50/month…$600/year.
Work‑Life Synergy: Our Core Team members have 3 weeks of PTO each year…accrued on a bi‑weekly basis! And everyone at ISSA gets 8 paid national holidays every year…PLUS 1 floating holiday!
Parental Time Off: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid maternity/paternity time to bond with a new child.
Well‑Rounded Support: We are proud to offer Maven, a global platform that provides on‑demand care! Maven provides an option for inclusive, comprehensive support for the whole employee and their family journey!
Medical, Dental, and Vision Insurance: 2 medical insurance plans with HSA and FSA options, plus Dental and Vision coverage. Eligibility begins the 1st of the month after you start.
Team Building: We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events.
Growth Opportunities: We offer leadership training, coaching/mentoring opportunities, and cross‑functional collaboration on special projects and initiatives.
Tools To Do The Job: We provide the necessary tools, equipment, and systems before the start date, along with a monthly work‑from‑home allowance.
100% Remote Work: All roles can be performed from home. ISSA encourages camera use in scheduled meetings to bridge collaboration gaps.
What Else?: We have a 401(k) company match, 100% company‑paid life/AD&D insurance, short‑term disability, employee assistance program. Our goal is to support your overall wellness.
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This is a 100% remote role, but you must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, MN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI.
About ISSA ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has developed a personal fitness training program that combines gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 500,000 trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!
We are adding a
Growth Product Manager, Ecommerce (Shopify)
to our team of relationship-builders who are laser-focused on providing exceptional service to our students. We are tenacious and resilient in pursuing personal and professional success while incorporating fun into everyday life!
This is a high-impact, high-autonomy role where you will own the e‑commerce growth engine, drive measurable revenue through rapid experimentation, and scale best‑in‑class growth practices across the funnel.
You will collaborate closely with marketing, design, engineering, and operations to execute strategies that improve conversion, reduce acquisition costs, and accelerate revenue. This role reports to the Senior Director of Product and partners cross‑functionally to deliver business‑critical growth outcomes.
This position is ideal for someone who thrives on experimentation, makes data‑driven decisions, and knows how to turn insights into growth.
So What’s the Job?
Own the Growth Roadmap: Define and execute strategies focused on revenue, conversion, and customer acquisition cost (CAC).
Run High‑Velocity Experiments: Design, launch, and analyze tests across acquisition (paid, referral, SEO), pricing, checkout, and lifecycle marketing.
Prototype and Launch Quickly: Use no‑code and automation tools (such as Shoplift, Zapier, or scripts) to validate ideas and deploy experiments rapidly.
Optimize Conversion and Monetization: Increase visit‑to‑checkout conversion, average order value (AOV), and bookings per visit by improving the purchase journey and removing friction.
Collaborate Across Teams: Partner with marketing, design, engineering, and operations to align experiments with campaigns and business goals.
Leverage Data for Insights: Monitor performance metrics, analyze user behavior, and act on findings to improve CAC and revenue per visit.
Stay Current on Trends: Apply emerging e‑commerce, acquisition, and optimization strategies to keep ISSA ahead of the market.
How You Work
You prioritize speed and learning over perfection and value rapid iteration.
You treat experiments as the fastest path to growth and continuously test new approaches.
You are comfortable launching many small tests to identify scalable opportunities.
You make decisions based on data and focus relentlessly on impact.
You see failure as information and pivot quickly based on results.
What Success Will Look Like
Conversion Impact:
Significant improvements in visit‑to‑checkout conversion and bookings per visit driven by systematic experimentation.
Acquisition Efficiency:
Measurable reductions in CAC through optimized acquisition channels, pricing strategies, and funnel performance.
Testing Velocity:
A repeatable, high‑velocity experimentation program that consistently generates actionable insights and scalable wins.
Revenue Outcomes:
Tangible contribution to revenue growth through end‑to‑end funnel ownership and optimization.
What Is ISSA Looking For?
3+ years of experience
in e‑commerce growth, product experimentation, or related roles.
Proven success running growth experiments with material impact on revenue, conversion, or CAC.
Strong analytical skills and experience with A/B testing and analytics platforms.
Hands‑on experience with no‑code, automation, or lightweight experimentation tools.
Ownership of an e‑commerce product or channel with direct revenue accountability.
Exceptional collaboration skills and the ability to influence cross‑functional stakeholders.
Customer‑first mindset with a clear understanding of how experience drives conversion.
Preferred Qualifications
Experience in fitness, wellness, or online education industries
SEO and organic growth expertise
Familiarity with marketing automation tools (Klaviyo, HubSpot, ActiveCampaign)
Experience scaling subscription or recurring revenue products
Anything Else? Absolutely! Benefits and Perks Free Certifications: Who wants to be their best self? WE DO! As an ISSA team member, you have access to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. After 90 days, employees can also enroll up to 5 friends/family members each year in our courses…FOR FREE!
Health & Wellness Reimbursement: Employees can submit fitness purchases ... for reimbursement up to $50/month…$600/year.
Work‑Life Synergy: Our Core Team members have 3 weeks of PTO each year…accrued on a bi‑weekly basis! And everyone at ISSA gets 8 paid national holidays every year…PLUS 1 floating holiday!
Parental Time Off: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid maternity/paternity time to bond with a new child.
Well‑Rounded Support: We are proud to offer Maven, a global platform that provides on‑demand care! Maven provides an option for inclusive, comprehensive support for the whole employee and their family journey!
Medical, Dental, and Vision Insurance: 2 medical insurance plans with HSA and FSA options, plus Dental and Vision coverage. Eligibility begins the 1st of the month after you start.
Team Building: We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events.
Growth Opportunities: We offer leadership training, coaching/mentoring opportunities, and cross‑functional collaboration on special projects and initiatives.
Tools To Do The Job: We provide the necessary tools, equipment, and systems before the start date, along with a monthly work‑from‑home allowance.
100% Remote Work: All roles can be performed from home. ISSA encourages camera use in scheduled meetings to bridge collaboration gaps.
What Else?: We have a 401(k) company match, 100% company‑paid life/AD&D insurance, short‑term disability, employee assistance program. Our goal is to support your overall wellness.
#J-18808-Ljbffr