Global Payments Inc.
Senior Product Marketing Manager
Global Payments Inc., Chattanooga, Tennessee, United States, 37450
Senior Product Marketing Manager – Global Payments Inc.
Develops and implements the strategy for marketing of assigned products/product line; ensures it aligns with the overall product marketing strategy and commercialization framework. Manages all product marketing efforts to develop product messaging and positioning. Builds messaging, tools and supporting programs that drive client adoption of company products. Manages execution of go‑to‑market, positioning and communications strategies for company products and services. Collaborates with corporate marketing, sales and product leadership to maximize the impact of product deliveries and increase speed to revenue.
Responsibilities
Product positioning and messaging – develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Product launches – responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.
Go‑to‑market strategy – lead the development and execution of comprehensive go‑to‑market plans to drive product adoption and customer engagement.
Cross‑sell strategy – partner with the Product and Revenue Marketing teams to develop and execute cross‑sell strategies to existing customers as well as integrating cross‑sell strategies into the buyer journey for net new customers.
Sales enablement – create sales enablement materials including collaterals, demos, sales tools, and more, to effectively communicate the product capabilities and benefits. Support the buyer's journey for our inside and channel sales teams and enable them to drive success.
Marketing campaigns – work with revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross‑selling to existing customers.
Be the voice of the customer – enable internal teams by being the internal voice of the customer.
Minimum Qualifications
Bachelor's Degree.
Relevant experience or degree in marketing or an equivalent field from an accredited university is required; relevant experience in lieu of a degree may be considered.
At least 8 years of experience with B2B marketing of consumer‑facing products, consumer financial services, or digital banking and payments services. At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start‑up organization.
Preferred Qualifications
Master's Degree.
8+ years of experience successfully launching and growing products within an eCommerce, FinTech, or PayTech business. Demonstrated track record of creating compelling value proposition and narrative. Advanced quantitative and analytical skills with expertise in developing pricing and offers.
Business, Marketing, Technology or an equivalent field from an accredited university or MBA.
Pragmatic Marketing Certification.
Desired Skills and Capabilities
Broad expertise or unique knowledge; uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways.
Ownership of a function, account or matrix management responsibilities; uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects.
Works on significant and unique issues where analysis of situations or data requires evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
Acts independently to determine methods and procedures on new or special assignments.
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at:
Benefits .
This role is eligible to be primarily remote within the United States. Candidates must reside within a reasonable commuting distance to one of our office locations, as occasional on‑site presence may be required for team meetings, training sessions, or company events.
At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States without the need for current or future immigration sponsorship.
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Responsibilities
Product positioning and messaging – develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Product launches – responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.
Go‑to‑market strategy – lead the development and execution of comprehensive go‑to‑market plans to drive product adoption and customer engagement.
Cross‑sell strategy – partner with the Product and Revenue Marketing teams to develop and execute cross‑sell strategies to existing customers as well as integrating cross‑sell strategies into the buyer journey for net new customers.
Sales enablement – create sales enablement materials including collaterals, demos, sales tools, and more, to effectively communicate the product capabilities and benefits. Support the buyer's journey for our inside and channel sales teams and enable them to drive success.
Marketing campaigns – work with revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross‑selling to existing customers.
Be the voice of the customer – enable internal teams by being the internal voice of the customer.
Minimum Qualifications
Bachelor's Degree.
Relevant experience or degree in marketing or an equivalent field from an accredited university is required; relevant experience in lieu of a degree may be considered.
At least 8 years of experience with B2B marketing of consumer‑facing products, consumer financial services, or digital banking and payments services. At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start‑up organization.
Preferred Qualifications
Master's Degree.
8+ years of experience successfully launching and growing products within an eCommerce, FinTech, or PayTech business. Demonstrated track record of creating compelling value proposition and narrative. Advanced quantitative and analytical skills with expertise in developing pricing and offers.
Business, Marketing, Technology or an equivalent field from an accredited university or MBA.
Pragmatic Marketing Certification.
Desired Skills and Capabilities
Broad expertise or unique knowledge; uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways.
Ownership of a function, account or matrix management responsibilities; uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects.
Works on significant and unique issues where analysis of situations or data requires evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
Acts independently to determine methods and procedures on new or special assignments.
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at:
Benefits .
This role is eligible to be primarily remote within the United States. Candidates must reside within a reasonable commuting distance to one of our office locations, as occasional on‑site presence may be required for team meetings, training sessions, or company events.
At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States without the need for current or future immigration sponsorship.
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