TerraBella Senior Living
About TerraBella Senior Living
TerraBella Senior Living is a proud operator of more than 30 amenity-, care- and lifestyle-focused communities located throughout the Carolinas, Virginia, Kentucky, Georgia, and Tennessee. With over 2,200 units, our communities span a full spectrum of senior living and care options, including Active Independent Living, Assisted Living, Memory Care, and short-term Respite Care. Position Summary
The Director of Sales (DOS) manages the community’s sales operations, connecting with prospective residents through multi-communication platforms to inspire and convert leads into move-ins, achieving occupancy targets and revenue optimization. Responsibilities
Interacts with all leads from multiple channels (advertising, public relations, referral, personal contact) and converts them into community residents using professional selling skills and our sales process. Builds customer-focused relationships, advancing the lead through the sales process, gaining commitment. Executes all facets of the Sales Playbook (Sales System) — discovery, overcoming objections, closing techniques — to achieve budgeted occupancy and net revenue. Manages sales tracking reports, provides daily updates, and conveys all activities to the Executive Director. Conducts weekly strategy and advisory meetings with the Executive Director. Communicates sales results to key stakeholders at least weekly. Consistently conducts on-site walkthroughs of the community to ensure the tour path and model rooms are ready. Plans and executes local sales events to generate and convert leads. Pulls management reports on sales activities, leads, move-ins, conversions, and critical success factors. Tracks leads, maintaining accurate records of all leads, prospects, and sales activities using a CRM. Collaborates with the Executive Director and marketing teams to develop marketing tactics that meet lead goals. Market Conditions
Conducts quarterly competitive market research, including established and new/upcoming communities, product ranking and analysis, and reports data into the competitive market analysis tool. Prepares general market analysis and develops methodologies for tracking prospective residents and referral sources. Identifies competitive opportunities and threats, presenting strategic alternatives to the Executive Director and Regional Sales Leadership. Demonstrates a strong understanding of the senior living industry and local market conditions. Revenue Optimization
Strives to meet predetermined monthly sales goals. Determines which revenue drivers to utilize (pricing, incentives, inventory management) to optimize net revenue and achieve budget. Uses selling skills with prospective residents to achieve “everyday matters” revenue optimization. Analyzes and interprets sales metrics to recommend business operation improvements that enhance community NOI. Provides expert advice to both prospective residents and internal/external business partners. External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins. Plans and executes monthly presentations to professional referral sources. Leads monthly referral development meetings with the Executive Director and executive team to expand the referral network. Documents all networking and professional referrals in the CRM. Resident Move‑In Process
Reviews and facilitates the Move-In Packet with the resident and/or family. Facilitates and coordinates the Resident Assessment with the clinical team. Oversees and manages the move-in process to ensure a smooth transition into the community. Ensures all state‑mandated paperwork and forms are completed early. Coordinates with the Executive Director, Board of Management and Director of Human Resources to prepare administrative files to meet regulatory requirements and timely lease signing. Leadership and Development
Keeps abreast of professional development through reading, conferences, and training sessions. Acts professionally and honestly in representing the community’s senior living concept. Actively participates in all community leadership meetings and functions. Performs other duties as assigned. Qualifications
Bachelor’s degree in marketing, business, public relations or related field preferred. Two years’ experience in marketing/sales within a senior living setting preferred. Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience working with sales CRM systems, tracking leads and sales activities. Benefits
In addition to a rewarding career and competitive salary, TerraBella offers a comprehensive benefit package that includes medical, dental, vision, life and disability insurance, paid time off, paid holidays, a 401(k) plan with company match, Employee Assistance Program, and accident insurance. EOE D/V JOB CODE: 1005790
#J-18808-Ljbffr
TerraBella Senior Living is a proud operator of more than 30 amenity-, care- and lifestyle-focused communities located throughout the Carolinas, Virginia, Kentucky, Georgia, and Tennessee. With over 2,200 units, our communities span a full spectrum of senior living and care options, including Active Independent Living, Assisted Living, Memory Care, and short-term Respite Care. Position Summary
The Director of Sales (DOS) manages the community’s sales operations, connecting with prospective residents through multi-communication platforms to inspire and convert leads into move-ins, achieving occupancy targets and revenue optimization. Responsibilities
Interacts with all leads from multiple channels (advertising, public relations, referral, personal contact) and converts them into community residents using professional selling skills and our sales process. Builds customer-focused relationships, advancing the lead through the sales process, gaining commitment. Executes all facets of the Sales Playbook (Sales System) — discovery, overcoming objections, closing techniques — to achieve budgeted occupancy and net revenue. Manages sales tracking reports, provides daily updates, and conveys all activities to the Executive Director. Conducts weekly strategy and advisory meetings with the Executive Director. Communicates sales results to key stakeholders at least weekly. Consistently conducts on-site walkthroughs of the community to ensure the tour path and model rooms are ready. Plans and executes local sales events to generate and convert leads. Pulls management reports on sales activities, leads, move-ins, conversions, and critical success factors. Tracks leads, maintaining accurate records of all leads, prospects, and sales activities using a CRM. Collaborates with the Executive Director and marketing teams to develop marketing tactics that meet lead goals. Market Conditions
Conducts quarterly competitive market research, including established and new/upcoming communities, product ranking and analysis, and reports data into the competitive market analysis tool. Prepares general market analysis and develops methodologies for tracking prospective residents and referral sources. Identifies competitive opportunities and threats, presenting strategic alternatives to the Executive Director and Regional Sales Leadership. Demonstrates a strong understanding of the senior living industry and local market conditions. Revenue Optimization
Strives to meet predetermined monthly sales goals. Determines which revenue drivers to utilize (pricing, incentives, inventory management) to optimize net revenue and achieve budget. Uses selling skills with prospective residents to achieve “everyday matters” revenue optimization. Analyzes and interprets sales metrics to recommend business operation improvements that enhance community NOI. Provides expert advice to both prospective residents and internal/external business partners. External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins. Plans and executes monthly presentations to professional referral sources. Leads monthly referral development meetings with the Executive Director and executive team to expand the referral network. Documents all networking and professional referrals in the CRM. Resident Move‑In Process
Reviews and facilitates the Move-In Packet with the resident and/or family. Facilitates and coordinates the Resident Assessment with the clinical team. Oversees and manages the move-in process to ensure a smooth transition into the community. Ensures all state‑mandated paperwork and forms are completed early. Coordinates with the Executive Director, Board of Management and Director of Human Resources to prepare administrative files to meet regulatory requirements and timely lease signing. Leadership and Development
Keeps abreast of professional development through reading, conferences, and training sessions. Acts professionally and honestly in representing the community’s senior living concept. Actively participates in all community leadership meetings and functions. Performs other duties as assigned. Qualifications
Bachelor’s degree in marketing, business, public relations or related field preferred. Two years’ experience in marketing/sales within a senior living setting preferred. Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience working with sales CRM systems, tracking leads and sales activities. Benefits
In addition to a rewarding career and competitive salary, TerraBella offers a comprehensive benefit package that includes medical, dental, vision, life and disability insurance, paid time off, paid holidays, a 401(k) plan with company match, Employee Assistance Program, and accident insurance. EOE D/V JOB CODE: 1005790
#J-18808-Ljbffr