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Qualtrics

Program Manager - Email Operations

Qualtrics, Seattle, Washington, us, 98127

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At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

Program Manager - Email Operations Why We Have This Role As a rapidly scaling organization managing continuous high-volume email campaigns across promotional and always-on communications, we need operational excellence to transform our email marketing from a bottleneck into a strategic growth engine. The Program Manager - Email Operations will drive systematic process improvements, governance frameworks, and automation initiatives that enable our email marketing team to focus on strategic consultation rather than operational execution. This role is critical to supporting business growth without proportional headcount increases. Additionally, it positions email marketing as a strategic partner across the organization.

How You’ll Find Success

Leverage program management expertise to design and implement scalable operational processes across complex multi-stakeholder email campaigns

Drive adoption of governance frameworks and self-service tools to reduce operational bottlenecks and improve campaign turnaround times

Utilize strong analytical mindset to implement automated reporting systems and derive actionable insights from campaign performance data

Exercise exceptional stakeholder management skills to coordinate across Integrated Marketing, Field Marketing, Product Marketing, Customer Marketing, and Sales teams

Embrace AI-forward thinking to identify opportunities for process automation and operational efficiency improvements

How You’ll Grow

Expand your expertise in marketing operations and automation by working with cutting-edge tools and AI-driven solutions

Access professional development opportunities through workshops, training, and dedicated career action planning focused on marketing technology and operations excellence

Stay ahead of industry trends in marketing operations, governance frameworks, and AI integration within marketing workflows

Become a subject matter expert in email marketing operations, paving the way for potential leadership opportunities within marketing operations

Things You’ll Do

Own email calendar and audience management using Asana-based systems to prevent audience overlap and frequency violations across our extensive database

Develop and enforce email governance frameworks including SLAs, process documentation, and quality assurance protocols

Implement automated reporting systems using Tableau and API integrations to eliminate manual reporting burden and provide strategic insights

Drive adoption of self-service tools like Knak platform while maintaining oversight of segmentation and targeting logic

Manage stakeholder intake process and expectation setting across requesting teams to improve communication and reduce turnaround times

Gather requirements for email operations enhancements including new automation capabilities, process improvements, and tool integrations, then provide training and enablement to ensure successful adoption across the team and stakeholders

Collaborate with AI specialists to identify opportunities for process automation and operational improvements

Lead cross-functional projects to align email marketing initiatives with broader business goals and marketing strategies

What We’re Looking For On Your Resume

Minimum of 5 years of program management experience with demonstrated success managing complex, multi-stakeholder initiatives

Strong project management skills with ability to coordinate and prioritize multiple requests across various teams and timelines

Experience with marketing operations tools - Asana expertise strongly preferred, experience with Tableau, Marketo, or similar marketing automation platforms is a plus

Proven track record in process optimization and implementing governance frameworks in fast-paced environments

Strong analytical skills with experience in automated reporting and performance tracking systems

AI proficiency and forward-thinking approach to identifying automation opportunities and operational efficiencies

Excellent stakeholder management and communication skills with experience managing up and across organizations

Some email marketing knowledge or willingness to quickly learn email marketing fundamentals, deliverability concepts, and segmentation strategies

Bachelor's degree in Marketing, Business, Operations, or related field preferred

What You Should Know About This Team

The email marketing team at Qualtrics focuses on personalized, data-driven communications to enhance engagement with prospects and customers globally.

They manage continuous, high-volume promotional and always-on email campaigns across multiple regions (AMR, EMEA, APJ, LATAM) using tools like Marketo, Asana, and Knak.

The team operates in a fast-paced, innovation-driven environment emphasizing operational excellence and the integration of AI technologies.

This role involves building scalable systems and processes that will shape the future of email marketing operations at Qualtrics.

Team members collaborate closely with email marketing experts specializing in strategic campaign development and optimization.

Our Team’s Favorite Perks and Benefits

Competitive total compensation and benefits package, including medical, dental, vision, retirement savings.

Flexible hybrid work policy (3 days in office; up to 2 weeks/yr work-from-anywhere).

Generous time off and parental leave policies.

Learning & development programs, including internal mobility and leadership development.

Recognition programs and ERG participation (MosaiQ, Q Pride, QAble, QSalute, WLD, Green Team).

The Qualtrics Hybrid Work Model Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act. Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.

Washington State Annual Pay Transparency Range $100,000 — $149,000 USD

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