TikTok
Global Product Solutions and Operations Manager, Search Ads Vertical
TikTok, San Francisco, California, United States, 94199
Global Product Solutions and Operations Manager, Search Ads Vertical
Be among the first 25 applicants.
Responsibilities
Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent your responsible vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok’s Search Ads product.
Partner closely with regional counterparts, sales teams, and other key stakeholders to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Demonstrate strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
Set and own the product growth target by vertical by region and ensure flawless execution and operations against the strategy.
Support alpha and beta programs for our Search Ads solutions and new features.
Communicate the value proposition of new products to vertical stakeholders and ensure effective collateral and packages are created.
Support sales pitching, account deep dive, workshop and T2T for large clients under your responsible verticals.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications Minimum Qualifications:
BA/BS degree or above.
5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
Experience partnering with product teams to identify and bring to market solutions for sellers.
Strong knowledge of sales and marketing processes.
Strong knowledge of the competitive landscape of Search Ads.
Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
Knowledge of advertiser needs for organic search and best practices.
Preferred Qualifications:
Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market.
A commercial mindset with experience building business cases from market research and analysis.
Experience in global roles.
Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels.
Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
Experience in influencing product management decisions.
Experience in influencing behavior change of key stakeholders at a variety of levels within an organization.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation: Base salary range – $128,000 to $290,160 annually. Additional compensation may include discretionary bonuses, restricted stock units, and other incentives. Benefits include medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; and 17 days of Paid Personal Time, prorated upon hire.
Location: Global (various regions where Search Ads is available). For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Product Management and Marketing
Industry Social Networking Platforms
#J-18808-Ljbffr
Responsibilities
Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent your responsible vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok’s Search Ads product.
Partner closely with regional counterparts, sales teams, and other key stakeholders to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Demonstrate strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
Set and own the product growth target by vertical by region and ensure flawless execution and operations against the strategy.
Support alpha and beta programs for our Search Ads solutions and new features.
Communicate the value proposition of new products to vertical stakeholders and ensure effective collateral and packages are created.
Support sales pitching, account deep dive, workshop and T2T for large clients under your responsible verticals.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications Minimum Qualifications:
BA/BS degree or above.
5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
Experience partnering with product teams to identify and bring to market solutions for sellers.
Strong knowledge of sales and marketing processes.
Strong knowledge of the competitive landscape of Search Ads.
Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
Knowledge of advertiser needs for organic search and best practices.
Preferred Qualifications:
Experience collaborating with cross-functional teams to drive results, developing and executing against global launch plans to bring products to market.
A commercial mindset with experience building business cases from market research and analysis.
Experience in global roles.
Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels.
Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
Experience in influencing product management decisions.
Experience in influencing behavior change of key stakeholders at a variety of levels within an organization.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation: Base salary range – $128,000 to $290,160 annually. Additional compensation may include discretionary bonuses, restricted stock units, and other incentives. Benefits include medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; and 17 days of Paid Personal Time, prorated upon hire.
Location: Global (various regions where Search Ads is available). For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Product Management and Marketing
Industry Social Networking Platforms
#J-18808-Ljbffr