Planet Pharma
Business Analytics Role
The Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling. Responsibilities
Conduct advanced analytics in support of brand planning and promotional resource allocation, including resource allocation in customer channels such as digital and evolution of commercial model. Liaise between Marketing and Sales in the development of business tactics and strategies. Execute departmental procedures and collaborate within the organization to ensure marketing strategy is integrated into delivered sales force call plans for both in‑person and virtual/non‑personal digital, telephone plans, etc. Work with internal customers to assure that analytical results are communicated and used effectively. Build and share knowledge of analytical methodologies and high‑quality vendors, including third‑party digital agencies. Establish work habits to support the therapeutic business function’s evolving process and execution needs. Qualifications & Skills
Bachelor’s degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies. Master’s degree and five (5) years of experience with relevant data sources and analytical methodologies. Experience analyzing large, deidentified patient claims data sets (strongly preferred). Experience in metabolic therapeutic areas such as CardioRenal Metabolic (e.g., Chronic Kidney and Heart Failure) (strongly preferred). Experience working within a large pharmaceutical manufacturer (strongly preferred). Proficiency in the development, documentation, and communication of analytical plans. Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques. Experience conducting digital analytics (non‑personal marketing tactics such as email, banner, mobile, and alerts) or working in another analytical field with a demonstrated passion for digital technology. Experience analyzing campaigns and performing in‑campaign analytics to improve performance and working with consumer marketing databases. Experience understanding customer needs, incorporating findings into deliverables, and ensuring recommendations/results are implemented. Experience coordinating insights from disparate functions and sources (e.g., marketing research, forecasts, etc.) into comprehensive and insightful analysis and/or recommendation. Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL; experience with Excel and PowerPoint. Strong interpersonal abilities. Ability to manage multiple projects simultaneously. Willingness to work regular business hours aligned to the EST time zone. Pay Rate
Pay Rate Range: $75-93/hr depending on experience Location
Fairfield County, CT The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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The Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling. Responsibilities
Conduct advanced analytics in support of brand planning and promotional resource allocation, including resource allocation in customer channels such as digital and evolution of commercial model. Liaise between Marketing and Sales in the development of business tactics and strategies. Execute departmental procedures and collaborate within the organization to ensure marketing strategy is integrated into delivered sales force call plans for both in‑person and virtual/non‑personal digital, telephone plans, etc. Work with internal customers to assure that analytical results are communicated and used effectively. Build and share knowledge of analytical methodologies and high‑quality vendors, including third‑party digital agencies. Establish work habits to support the therapeutic business function’s evolving process and execution needs. Qualifications & Skills
Bachelor’s degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies. Master’s degree and five (5) years of experience with relevant data sources and analytical methodologies. Experience analyzing large, deidentified patient claims data sets (strongly preferred). Experience in metabolic therapeutic areas such as CardioRenal Metabolic (e.g., Chronic Kidney and Heart Failure) (strongly preferred). Experience working within a large pharmaceutical manufacturer (strongly preferred). Proficiency in the development, documentation, and communication of analytical plans. Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques. Experience conducting digital analytics (non‑personal marketing tactics such as email, banner, mobile, and alerts) or working in another analytical field with a demonstrated passion for digital technology. Experience analyzing campaigns and performing in‑campaign analytics to improve performance and working with consumer marketing databases. Experience understanding customer needs, incorporating findings into deliverables, and ensuring recommendations/results are implemented. Experience coordinating insights from disparate functions and sources (e.g., marketing research, forecasts, etc.) into comprehensive and insightful analysis and/or recommendation. Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL; experience with Excel and PowerPoint. Strong interpersonal abilities. Ability to manage multiple projects simultaneously. Willingness to work regular business hours aligned to the EST time zone. Pay Rate
Pay Rate Range: $75-93/hr depending on experience Location
Fairfield County, CT The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr