SharkNinja
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Copywriter, Ninja
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SharkNinja
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. With more than 3,600+ associates, SharkNinja is headquartered in Needham, Massachusetts and sells its products at key retailers, online and offline, and through distributors worldwide.
Position Overview As a Copywriter, you’ll be joining our consumer‑centric, product‑led creative powerhouse. We dig for insights and iterate to discover the best way to bring a story to life, and we let our products be the heroes of that story. Your role is to work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you will bring creative ideas to life through words, helping to position Ninja products as market leaders in innovation.
Key Responsibilities
Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.
Hands‑On Product Experience: Get hands‑on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer‑centric copy.
Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.
Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer‑friendly stories.
Cross‑Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.
Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.
Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning.
Creative Problem‑Solving: Bring strategic thinking and creative problem‑solving to every project, delivering compelling copy under tight deadlines.
Attributes & Skills
Experience: 3+ years working as a copywriter, preferably in a high‑growth, innovative consumer products or tech‑focused environment.
Educational Background: Bachelor’s degree in English, communications, linguistics, or a related field (Master’s degree is a plus).
AI Savvy: Previous experience leveraging AI in creative work.
Positive Attitude: A positive, nothing‑is‑impossible mindset that thrives in a dynamic and fast‑paced environment.
Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth‑focused environment.
Tech‑Savvy: Comfortable writing about technical products, making complex matters easy to understand for non‑technical audiences.
Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure.
Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner.
Product Knowledge: Desire to become fully versed in Ninja products and communicate their features with comprehensive understanding and clarity.
Time Management: Proven experience working under pressure to deliver high‑quality output within tight deadlines.
This position will be Hybrid from our Needham, MA office 3x a week on site.
Please send resume and work samples with your application.
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range:
$53,000—$81,300 USD
Benefits The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&DD, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Learn More About Us Life At SharkNinja
Outrageously Extraordinary At SharkNinja, we’re committed to Diversity, Equity, and Inclusion. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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Copywriter, Ninja
role at
SharkNinja
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. With more than 3,600+ associates, SharkNinja is headquartered in Needham, Massachusetts and sells its products at key retailers, online and offline, and through distributors worldwide.
Position Overview As a Copywriter, you’ll be joining our consumer‑centric, product‑led creative powerhouse. We dig for insights and iterate to discover the best way to bring a story to life, and we let our products be the heroes of that story. Your role is to work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you will bring creative ideas to life through words, helping to position Ninja products as market leaders in innovation.
Key Responsibilities
Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.
Hands‑On Product Experience: Get hands‑on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer‑centric copy.
Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.
Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer‑friendly stories.
Cross‑Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.
Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.
Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning.
Creative Problem‑Solving: Bring strategic thinking and creative problem‑solving to every project, delivering compelling copy under tight deadlines.
Attributes & Skills
Experience: 3+ years working as a copywriter, preferably in a high‑growth, innovative consumer products or tech‑focused environment.
Educational Background: Bachelor’s degree in English, communications, linguistics, or a related field (Master’s degree is a plus).
AI Savvy: Previous experience leveraging AI in creative work.
Positive Attitude: A positive, nothing‑is‑impossible mindset that thrives in a dynamic and fast‑paced environment.
Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth‑focused environment.
Tech‑Savvy: Comfortable writing about technical products, making complex matters easy to understand for non‑technical audiences.
Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure.
Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner.
Product Knowledge: Desire to become fully versed in Ninja products and communicate their features with comprehensive understanding and clarity.
Time Management: Proven experience working under pressure to deliver high‑quality output within tight deadlines.
This position will be Hybrid from our Needham, MA office 3x a week on site.
Please send resume and work samples with your application.
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range:
$53,000—$81,300 USD
Benefits The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&DD, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Learn More About Us Life At SharkNinja
Outrageously Extraordinary At SharkNinja, we’re committed to Diversity, Equity, and Inclusion. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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