Avanos Medical
GSM - Product Manager - NICU
Job Country: United States (US)
Requisition ID: 6761
Company Overview Avanos Medical is a medical device company focused on delivering clinically superior breakthrough solutions that help patients get back to the things that matter. Headquartered in Alpharetta, Georgia, Avanos develops, manufactures and markets recognized brands in more than 90 countries. Avanos is traded on the New York Stock Exchange under the ticker symbol AVNS.
Position Summary As the Product Manager for the NEOMED portfolio you will lead the global strategy and execution across new product development, product lifecycle management, and market expansion focused on the Neonatal Intensive Care Unit (NICU) market. This role is pivotal in driving upstream marketing initiatives and product lifecycle management—from market entry strategy and innovation roadmaps to global go‑to‑market execution. You will lead efforts to uncover customer insights, develop category strategies, initiate new organic innovation programs, own global brand positioning/messaging, and sustain efforts for existing product lines globally. The position partners closely with R&D advancing new products through Avanos’ stage‑gate process, ensuring alignment with business objectives and regional needs.
Key Responsibilities
Lead global strategy and execution for the NEOMED brands across mature, emerging, and advancing markets. Drive upstream marketing, including customer research, market assessment, innovation roadmap development, and go‑to‑market execution.
Manage the full lifecycle of product lines, including:
Voice of Customer (VoC) research using qualitative and quantitative methods.
Strategy and launch planning (branding, pricing, messaging, training, initial forecasting, and inventory coordination).
Business case development including building market models to estimate market sizing, pro‑forma P&Ls, assessments, competitive landscaping and market attractiveness assessments.
Intellectual property considerations.
Maintain and evolve the global pricing strategy.
Lead claims and copy development for accurate, compelling global communications.
Build and manage relationships with Key Opinion Leaders (KOLs) and lead clinical advisory boards.
Collaborate with regional stakeholders and cross‑functional teams in R&D, Regulatory, Quality, Marketing Communications, and Product Supply.
Participate in strategic evaluations of inorganic growth opportunities (e.g., M&A, licensing, venture investments).
Monitor and assess competitive landscape and market trends.
Ensure seamless integration of strategies across global and regional partners, gaining alignment and buy‑in.
Primary Collaboration Partners
Research & Development (R&D)
Regional Marketing
Sales and Marketing Communications
Clinical & Medical Affairs
Regulatory, Quality, and Product Supply
Clinical Advisory Board (CAB)
Finance and Health Economics
Corporate Development
Basic Qualifications
Minimum 3–4 years of marketing experience, preferably in the medical industry.
Experience in product management, including:
New product development
Strategy formulation
Voice of Customer engagement
Equity and Compensation Competitive base salary with uncapped sales commissions and equity opportunities.
Benefits
Generous 401(k) employer match of 100 % of each pre‑tax dollar contributed on the first 4 % and 50 % of the next 2 % of pay contributed with immediate vesting.
Comprehensive health, dental, vision and life insurance packages.
Paid time off and flexible work arrangements.
On‑site gym and cafeteria.
Opportunity to work on breakthrough medical solutions with global impact.
Equal Employment Opportunity Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.
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Requisition ID: 6761
Company Overview Avanos Medical is a medical device company focused on delivering clinically superior breakthrough solutions that help patients get back to the things that matter. Headquartered in Alpharetta, Georgia, Avanos develops, manufactures and markets recognized brands in more than 90 countries. Avanos is traded on the New York Stock Exchange under the ticker symbol AVNS.
Position Summary As the Product Manager for the NEOMED portfolio you will lead the global strategy and execution across new product development, product lifecycle management, and market expansion focused on the Neonatal Intensive Care Unit (NICU) market. This role is pivotal in driving upstream marketing initiatives and product lifecycle management—from market entry strategy and innovation roadmaps to global go‑to‑market execution. You will lead efforts to uncover customer insights, develop category strategies, initiate new organic innovation programs, own global brand positioning/messaging, and sustain efforts for existing product lines globally. The position partners closely with R&D advancing new products through Avanos’ stage‑gate process, ensuring alignment with business objectives and regional needs.
Key Responsibilities
Lead global strategy and execution for the NEOMED brands across mature, emerging, and advancing markets. Drive upstream marketing, including customer research, market assessment, innovation roadmap development, and go‑to‑market execution.
Manage the full lifecycle of product lines, including:
Voice of Customer (VoC) research using qualitative and quantitative methods.
Strategy and launch planning (branding, pricing, messaging, training, initial forecasting, and inventory coordination).
Business case development including building market models to estimate market sizing, pro‑forma P&Ls, assessments, competitive landscaping and market attractiveness assessments.
Intellectual property considerations.
Maintain and evolve the global pricing strategy.
Lead claims and copy development for accurate, compelling global communications.
Build and manage relationships with Key Opinion Leaders (KOLs) and lead clinical advisory boards.
Collaborate with regional stakeholders and cross‑functional teams in R&D, Regulatory, Quality, Marketing Communications, and Product Supply.
Participate in strategic evaluations of inorganic growth opportunities (e.g., M&A, licensing, venture investments).
Monitor and assess competitive landscape and market trends.
Ensure seamless integration of strategies across global and regional partners, gaining alignment and buy‑in.
Primary Collaboration Partners
Research & Development (R&D)
Regional Marketing
Sales and Marketing Communications
Clinical & Medical Affairs
Regulatory, Quality, and Product Supply
Clinical Advisory Board (CAB)
Finance and Health Economics
Corporate Development
Basic Qualifications
Minimum 3–4 years of marketing experience, preferably in the medical industry.
Experience in product management, including:
New product development
Strategy formulation
Voice of Customer engagement
Equity and Compensation Competitive base salary with uncapped sales commissions and equity opportunities.
Benefits
Generous 401(k) employer match of 100 % of each pre‑tax dollar contributed on the first 4 % and 50 % of the next 2 % of pay contributed with immediate vesting.
Comprehensive health, dental, vision and life insurance packages.
Paid time off and flexible work arrangements.
On‑site gym and cafeteria.
Opportunity to work on breakthrough medical solutions with global impact.
Equal Employment Opportunity Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.
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