ASQ - World Headquarters
Marketing & Digital Content Specialist
ASQ - World Headquarters, Milwaukee, Wisconsin, United States, 53244
Join to apply for the
Marketing & Digital Content Specialist
role at
ASQ - World Headquarters
ASQ - World Headquarters provided pay range This range is provided by ASQ - World Headquarters. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $27.00/hr - $34.00/hr
The Company
WE ARE ASQ: EXCELLENCE THROUGH QUALITY
ASQ is the leading membership association to help quality professionals achieve their career goals and drive excellence through quality in their organizations and industries. We provide expertise, knowledge, networks, and solutions to a global membership of individuals and organizations spanning more than 140 countries. ASQ was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
The Position
This position is responsible for executing key marketing and communications activities for ASQ’s subsidiary company, Exemplar Global, as part of ASQ’s Marketing shared services model. As part of the ASQ Marketing team, the role supports and delivers digital marketing, web development, communications, graphic design, and tactical initiatives that advance Exemplar Global’s operational and strategic goals. This role will work cross‑functionally with Exemplar Global and ASQ teams—including Marketing, Communications, IT, and external vendors. The Specialist will use competitor research, SEO insights, customer feedback, and analytics to optimize digital presence, elevate Exemplar Global’s value proposition, and drive engagement and growth.
The position reports to ASQ’s Marketing Manager and collaborates closely with Exemplar Global’s Marketing team and other Exemplar Global functions to ensure alignment of marketing strategy, brand voice and campaign execution. The ideal candidate will: have demonstrated writing and copy‑editing skills, excel at relationship building, possess an analytical mindset, and be able to stay organized when managing multiple projects and deadlines. Previous experience with Google Analytics, campaign dashboards, and/or professional creative cloud software (ex: Adobe Cloud) a plus.
This is a non‑exempt role. The hourly pay range for this role is $27.25 - $34.06 per hour. Any extended offer is determined based on overall years of experience and fit for the role.
Main Responsibilities
Supports ASQ’s Director of Marketing & Communications and Exemplar Global’s Content & Communications Manager with strategic planning for Exemplar Global marketing. This includes developing core messaging themes, identifying KPIs, and refining campaigns through A/B testing.
Provide analytical, technical, and project leadership guidance in the implementation of digital marketing strategy and operations.
Work with internal and external partners to implement SEO and content recommendations across web, social media, email, SEO/PPC, content, display, and retargeting campaigns.
Maintain and manage the Exemplar Global content calendar to organize email campaigns, social media posts, and communications.
Collaborate with Exemplar Global and ASQ teams to align content with broader cross‑organizational initiatives and projects.
Design digital ads, landing pages, and creative graphic design assignments (e.g., digital credentials, promotional collateral) and write copy for ads, marketing emails, website content, and member/customer communications.
Incorporate voice of customer (VOC) feedback from surveys, user data, and analytics tools (Google Analytics, Personify, internal business data) to improve customer experience and support Exemplar Global’s portfolio of products and services.
Update and optimize website content and layout for improved UX, working with internal stakeholders and external vendors to analyze web traffic and ensure optimal performance.
Conduct competitor analyses and market research to guide content development, inform marketing strategy, and support the creation of new Exemplar Global offerings.
Create wireframes and mockups to guide visual design and development in collaboration with ASQ vendors and teams.
Participate in assigned project teams to advocate for UX best practices and assist with design and business strategy.
Support content quality and accuracy, including proofreading draft content for publication, approving final forms, and coordinating with subject matter experts.
Act as the primary executional link between ASQ Marketing and Exemplar Global, ensuring seamless shared service delivery and alignment of priorities.
Adheres to ASQ Competencies: Trust, Accountability, Collaboration, and Transparency.
Performs all other duties as assigned.
Working Conditions and Physical Requirements Hybrid Office Environment with 2+ days in office at the Milwaukee Headquarters location.
Bring Your Best: Position Minimum Qualifications
A Bachelor’s degree in Marketing, Communications, or related field.
A minimum of 3 years of experience with digital marketing execution (email, social, SEO, PPC, analytics).
A minimum of 1 year of experience with marketing automation tools, CMS, or CRM platforms, or equivalent combination.
Or an equivalent combination of experience and education.
Must be able to comply with attendance and timeliness policies.
The Location ASQ is conveniently situated in downtown Milwaukee, immediately adjacent to major freeway exits and the robust downtown economy. The Avenue MKE and Riverwalk access provides our employees easy indoor and outdoor access to shopping, restaurants, and coffee shops. Our office space is in a historic building incorporating newly designed workstations, an option for sit/stand desks, and community and collaboration space. We also offer a hybrid work environment that offers staff the option of working from home up to 3 days per week.
Why You Should Apply At ASQ, our philosophy is that performance‑driven pay provides a foundation for a complete benefit package that helps you live your best life, both at work and at home. Competitive base pay, outstanding benefits, opportunities for learning and growth, programs to help you plan for the future and perks that inspire your downtime are all part of ASQ’s total compensation package.
Learning and Growth
Challenging and interesting work
Benefits of ASQ membership
ASQ‑sponsored training
Opportunities to achieve professional designations and certifications
Performance management and coaching
Health and Wellness
Medical insurance
Vision insurance
Health savings accounts
Flexible spending accounts
Fun and rewarding wellness program
Access to Avenue MKE Fitness Center and Pickleball Courts
Total Compensation
Competitive base pay
Opportunity for annual merit increases
Planning for the Future
Retirement savings program
Disability income plan
Life insurance, Accident, & Critical Illness insurance
Culture and Workplace
Growing, global organization
Mission‑driven and committed to sharing ideas and tools that make the world work better
Healthy work/life balance and flexible work schedules
Positive, collaborative, team‑oriented environment
One‑week winter break every December, in addition to paid time off and other paid holidays
Regular coffee socials, peer‑to‑peer recognition, and more!
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Project Management, and Writing/Editing
Industries Marketing Services and Non‑profit Organizations
#J-18808-Ljbffr
Marketing & Digital Content Specialist
role at
ASQ - World Headquarters
ASQ - World Headquarters provided pay range This range is provided by ASQ - World Headquarters. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $27.00/hr - $34.00/hr
The Company
WE ARE ASQ: EXCELLENCE THROUGH QUALITY
ASQ is the leading membership association to help quality professionals achieve their career goals and drive excellence through quality in their organizations and industries. We provide expertise, knowledge, networks, and solutions to a global membership of individuals and organizations spanning more than 140 countries. ASQ was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
The Position
This position is responsible for executing key marketing and communications activities for ASQ’s subsidiary company, Exemplar Global, as part of ASQ’s Marketing shared services model. As part of the ASQ Marketing team, the role supports and delivers digital marketing, web development, communications, graphic design, and tactical initiatives that advance Exemplar Global’s operational and strategic goals. This role will work cross‑functionally with Exemplar Global and ASQ teams—including Marketing, Communications, IT, and external vendors. The Specialist will use competitor research, SEO insights, customer feedback, and analytics to optimize digital presence, elevate Exemplar Global’s value proposition, and drive engagement and growth.
The position reports to ASQ’s Marketing Manager and collaborates closely with Exemplar Global’s Marketing team and other Exemplar Global functions to ensure alignment of marketing strategy, brand voice and campaign execution. The ideal candidate will: have demonstrated writing and copy‑editing skills, excel at relationship building, possess an analytical mindset, and be able to stay organized when managing multiple projects and deadlines. Previous experience with Google Analytics, campaign dashboards, and/or professional creative cloud software (ex: Adobe Cloud) a plus.
This is a non‑exempt role. The hourly pay range for this role is $27.25 - $34.06 per hour. Any extended offer is determined based on overall years of experience and fit for the role.
Main Responsibilities
Supports ASQ’s Director of Marketing & Communications and Exemplar Global’s Content & Communications Manager with strategic planning for Exemplar Global marketing. This includes developing core messaging themes, identifying KPIs, and refining campaigns through A/B testing.
Provide analytical, technical, and project leadership guidance in the implementation of digital marketing strategy and operations.
Work with internal and external partners to implement SEO and content recommendations across web, social media, email, SEO/PPC, content, display, and retargeting campaigns.
Maintain and manage the Exemplar Global content calendar to organize email campaigns, social media posts, and communications.
Collaborate with Exemplar Global and ASQ teams to align content with broader cross‑organizational initiatives and projects.
Design digital ads, landing pages, and creative graphic design assignments (e.g., digital credentials, promotional collateral) and write copy for ads, marketing emails, website content, and member/customer communications.
Incorporate voice of customer (VOC) feedback from surveys, user data, and analytics tools (Google Analytics, Personify, internal business data) to improve customer experience and support Exemplar Global’s portfolio of products and services.
Update and optimize website content and layout for improved UX, working with internal stakeholders and external vendors to analyze web traffic and ensure optimal performance.
Conduct competitor analyses and market research to guide content development, inform marketing strategy, and support the creation of new Exemplar Global offerings.
Create wireframes and mockups to guide visual design and development in collaboration with ASQ vendors and teams.
Participate in assigned project teams to advocate for UX best practices and assist with design and business strategy.
Support content quality and accuracy, including proofreading draft content for publication, approving final forms, and coordinating with subject matter experts.
Act as the primary executional link between ASQ Marketing and Exemplar Global, ensuring seamless shared service delivery and alignment of priorities.
Adheres to ASQ Competencies: Trust, Accountability, Collaboration, and Transparency.
Performs all other duties as assigned.
Working Conditions and Physical Requirements Hybrid Office Environment with 2+ days in office at the Milwaukee Headquarters location.
Bring Your Best: Position Minimum Qualifications
A Bachelor’s degree in Marketing, Communications, or related field.
A minimum of 3 years of experience with digital marketing execution (email, social, SEO, PPC, analytics).
A minimum of 1 year of experience with marketing automation tools, CMS, or CRM platforms, or equivalent combination.
Or an equivalent combination of experience and education.
Must be able to comply with attendance and timeliness policies.
The Location ASQ is conveniently situated in downtown Milwaukee, immediately adjacent to major freeway exits and the robust downtown economy. The Avenue MKE and Riverwalk access provides our employees easy indoor and outdoor access to shopping, restaurants, and coffee shops. Our office space is in a historic building incorporating newly designed workstations, an option for sit/stand desks, and community and collaboration space. We also offer a hybrid work environment that offers staff the option of working from home up to 3 days per week.
Why You Should Apply At ASQ, our philosophy is that performance‑driven pay provides a foundation for a complete benefit package that helps you live your best life, both at work and at home. Competitive base pay, outstanding benefits, opportunities for learning and growth, programs to help you plan for the future and perks that inspire your downtime are all part of ASQ’s total compensation package.
Learning and Growth
Challenging and interesting work
Benefits of ASQ membership
ASQ‑sponsored training
Opportunities to achieve professional designations and certifications
Performance management and coaching
Health and Wellness
Medical insurance
Vision insurance
Health savings accounts
Flexible spending accounts
Fun and rewarding wellness program
Access to Avenue MKE Fitness Center and Pickleball Courts
Total Compensation
Competitive base pay
Opportunity for annual merit increases
Planning for the Future
Retirement savings program
Disability income plan
Life insurance, Accident, & Critical Illness insurance
Culture and Workplace
Growing, global organization
Mission‑driven and committed to sharing ideas and tools that make the world work better
Healthy work/life balance and flexible work schedules
Positive, collaborative, team‑oriented environment
One‑week winter break every December, in addition to paid time off and other paid holidays
Regular coffee socials, peer‑to‑peer recognition, and more!
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Project Management, and Writing/Editing
Industries Marketing Services and Non‑profit Organizations
#J-18808-Ljbffr