Planet Pharma
Business Analyst – Planet Pharma
Job Description
Pay range: $85-95/hr (depending on experience). The Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact. The role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling. Responsibilities
Conduct and interpret advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis). Support brand planning/field force evolution/non-personal digital/virtual activities and serve as inputs to the forecasting process. Qualifications
Bachelor’s degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies. OR Master’s degree and five (5) years of experience with relevant data sources and analytical methodologies. Experience analyzing large, deidentified patient claims data sets strongly preferred. Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g., Chronic Kidney and Heart Failure) strongly preferred. Experience working within a large pharmaceutical manufacturer strongly preferred. Proficiency in the development, documentation, and communication of analytical plans. Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques. Experience conducting digital analytics (non-personal marketing tactics such as email, banner, mobile, alerts) or working in another analytical field with a demonstrated passion for digital technology. Experience analyzing campaigns and performing in‑campaign analytics to improve performance and working with consumer marketing databases. Experience in understanding customer needs, incorporating them into deliverables, and ensuring recommendations/results are implemented. Experience coordinating insights from disparate functions and sources (e.g., marketing research, forecasts) into comprehensive, insightful analysis and/or recommendation. Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL; experience with Excel and PowerPoint. Strong interpersonal abilities. Ability to manage multiple projects at the same time. Must be willing to work regular business hours aligned to the EST time zone. Equal Opportunity Employer
The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Pay range: $85-95/hr (depending on experience). The Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact. The role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling. Responsibilities
Conduct and interpret advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis). Support brand planning/field force evolution/non-personal digital/virtual activities and serve as inputs to the forecasting process. Qualifications
Bachelor’s degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies. OR Master’s degree and five (5) years of experience with relevant data sources and analytical methodologies. Experience analyzing large, deidentified patient claims data sets strongly preferred. Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g., Chronic Kidney and Heart Failure) strongly preferred. Experience working within a large pharmaceutical manufacturer strongly preferred. Proficiency in the development, documentation, and communication of analytical plans. Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques. Experience conducting digital analytics (non-personal marketing tactics such as email, banner, mobile, alerts) or working in another analytical field with a demonstrated passion for digital technology. Experience analyzing campaigns and performing in‑campaign analytics to improve performance and working with consumer marketing databases. Experience in understanding customer needs, incorporating them into deliverables, and ensuring recommendations/results are implemented. Experience coordinating insights from disparate functions and sources (e.g., marketing research, forecasts) into comprehensive, insightful analysis and/or recommendation. Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL; experience with Excel and PowerPoint. Strong interpersonal abilities. Ability to manage multiple projects at the same time. Must be willing to work regular business hours aligned to the EST time zone. Equal Opportunity Employer
The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr