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Cooler Master

Technical Marketing Manager

Cooler Master, California, Missouri, United States, 65018

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At Cooler Master, we believe innovation starts with curiosity. For over three decades, we’ve been building award‑winning PC components, peripherals, and complete systems that empower gamers, creators, and builders to push what’s possible. But what truly sets us apart is our culture—bold, independent, and hands‑on.

Working here means being part of a global team that loves to create, experiment, and challenge conventions. You’ll have the freedom to try new ideas, the support to grow, and the platform to make real impact—locally and globally. What you do in North America doesn’t just reach your region; it shapes how Cooler Master is seen around the world.

If you’re ready to write the next chapter of a brand built by makers for makers, this is your opportunity.

Summary

Translate technical features and innovations into rallying stories for media, tech reviewers, and users

Drive technical content that supports product launches, performance branding, and differentiation

Collaborate with the PR Manager to align embargoes, media backgrounders, demos, and technical guides

Partner with Community / Evangelism teams to activate content‑driven events (webinars, deep dives, labs)

Maintain testing infrastructure or coordinate lab resources to produce benchmarks, validation tests, comparisons

Provide internal enablement—help marketing, sales, and partner teams understand the technology and how to talk about it

Why Join Us?

Leadership‑level exposure in product, marketing, and PR spheres

Opportunity to influence how technology is perceived regionally and globally

Collaboration with talented engineers, product managers, technical creators

Growth path into senior technical marketing, product marketing, or technical leadership

Technical Content & Communication

Author and own technical collateral: white papers, reference architectures, performance reports, benchmarks, comparison charts, application notes

Work with engineering/product to translate roadmaps, feature tradeoffs, and specs into clear messaging

Create detailed technical Q&A, media briefs, backgrounders for PR support

Collaborate with PR/Media & Reviewer teams to provide demos, test data, technical context during review cycles

Launch Support & Cross‑Functional Alignment

Participate in launch planning; ensure technical messaging, demo readiness, and technical health of product is validated

Partner with Product Marketing for alignment on positioning, differentiators, and go‑to‑market strategy

Collaborate with channel marketing, retail, and sales teams to integrate technical messaging into campaigns and positioning

Maintain competitive technical intelligence: monitor competitor architectures, performance, specs

Analyze test results, produce insights, recommend products or messaging adjustments

Community & Evangelism Collaboration

Work with community / evangelism / content teams to host webinars, tech deep‑dive sessions, user labs, technical workshops

Provide content for forums, developer‑type audiences, power users, tech influencers

Serve as technical expert spokesperson for internal and external engagement

Enablement & Training

Educate marketing, sales, and partner teams on technical features and how to communicate them

Create internal workshops, guides, cheat sheets, training decks

Metrics & Feedback Loops

Track and report on how technical content and messaging influence media coverage, reviews, conversion, and adoption

Gather media, reviewer, and community feedback to refine future technical messagingEnsure claims and content are accurate, validated, and compliant (legal, IP, regulatory)

Qualifications

Bachelor’s degree or higher in Engineering, Computer Science, EE, or equivalent technical field (or strong technical background)

4–7 years (or more) experience in technical marketing / technical product marketing / engineering liaison roles in hardware, computing, or consumer electronics

Strong ability to read technical specs, datasheets, architectural diagrams, and ask probing engineering questions

Excellent writing, editing, and communication skills—able to write for both technical and non‑technical audiences

Hands‑on experience with testing, benchmarking, lab environments, performance validation, or similar

Comfort collaborating with engineers, product management, marketing, and PR teams

Experience supporting product launches with technical collateral and media support

Familiarity with PC hardware, system architecture, cooling, performance tradeoffs, benchmarking tools is a plus

Strong analytical skills and ability to derive insight from data

Detail‑oriented, curious, and self‑driven

Personal Characteristics

Bridge‑builder and translator: you can speak both “engineer” and “marketer”

Curious, always learning new tech trends and pushing boundaries

Comfortable with ambiguity — will ask questions, dig, experiment

Clear thinker and communicator — excellent at simplifying and structuring stories

Passion for performance, hardware, systems, and community

Employment type: Full Time

Location: City of Industry

Benefits

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays, Floating Holidays)

Comprehensive salary and incentive package

No‑nonsense open business culture with informal direct lines of contact

Good career opportunities and advancement possibilities ensuring personal growth and development

Ready to amplify the voice of breakthrough tech? Opportunity to work for the U.S. and Canada with global impact. Join us and turn great products into headlines, hype, and high‑impact stories. Let your media relationships, storytelling chops, and operational excellence shape how the world experiences innovation.

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