Madrigal Pharmaceuticals
Director, Payer Marketing
Madrigal Pharmaceuticals, Waltham, Massachusetts, United States, 02254
Director, Payer Marketing
Location: Waltham, MA \/ Conshohocken, PA
About the Role The Director, Payer Marketing leads the development of strategic, evidence‑based payer value communication tools that support access and reimbursement for Madrigal Pharmaceuticals’ therapies in Metabolic Dysfunction‑associated Steatohepatitis (MASH). This role translates complex clinical, economic, and real‑world evidence into compelling value propositions for U.S. payers—across Commercial, Medicare, and Medicaid channels—while ensuring alignment with brand positioning and field execution strategies.
Key Responsibilities
Develop and execute comprehensive value communication strategies to drive payer coverage, reimbursement, and pull‑through across Commercial, Medicare, and Medicaid markets.
Lead the development of payer value stories and other messaging resources supported by clinical evidence and health economics data to demonstrate the differentiated value of Madrigal’s therapies.
Integrate brand strategy into payer messaging by partnering closely with Brand Marketing to ensure alignment across patient, HCP, and payer communication channels.
Tailor value narratives to specific payer archetypes and coverage scenarios, anticipating access barriers and articulating clear justifications for formulary inclusion.
Continuously refine the overall value proposition based on evolving payer needs, policy shifts, and competitor developments.
Collaborate with HEOR and Medical to ensure alignment of payer messaging with evidence generation and scientific narratives.
Translate clinical trial data, real‑world evidence, and economic analyses into actionable insights for payer audiences.
Oversee the development of cost‑effectiveness analyses, budget impact models, and population health value tools in partnership with HEOR.
Work with the commercial team to embed access and affordability messaging into HCP engagement plans and marketing tactics.
Design omnichannel content strategies that reinforce the product value proposition via digital, email, portal, journal, and conference‑based touchpoints.
Payer Tools & Field Enablement
Create payer engagement materials for National Access Directors (NADs), Regional Access Directors (RADs), and Key Account Directors (KADs), including objection handlers, FAQs, and scenario‑based field tools.
Develop and lead training initiatives to ensure NADs, RADs, and KADs are confident in communicating the clinical and economic value of Madrigal’s therapies.
Continuously iterate on tools based on field feedback, competitive insights, and evolving payer evidence requirements.
Monitoring Market Evolution
Anticipate and interpret trends in U.S. payer evidence requirements.
Support the development of strategies that adapt Madrigal’s value communication in response to new competitive entrants and payer management approaches.
Serve as a strategic thought partner in identifying emerging threats and opportunities in value demonstration.
Strategic Initiative Support
Participate in cross‑functional initiatives such as value‑based contract concept development, contract strategy refinement, and payer segmentation analyses.
Collaborate with Market Access, Pricing, and Trade teams to ensure consistency and synergy across all access‑related strategies.
Contribute insights and evidence inputs to strategic planning and pricing committee discussions as needed.
Compliance / Governance
Ensure all payer‑facing materials are accurate, fair‑balanced, and compliant with legal, regulatory, and industry standards.
Collaborate with Legal, Regulatory, and Compliance teams to review and approve value communication content.
About You
Proven ability to synthesize clinical, economic, and market data into compelling payer narratives.
Strong understanding of U.S. payer dynamics, field access operations, and the interplay between brand and market access strategy.
Experience collaborating with commercial and field teams to drive access pull‑through and payer engagement.
Proven ability to lead cross‑functional teams and manage external partners/vendors.
Strong communication skills, with experience crafting messages for both internal field teams and external payer audiences.
Detail‑oriented with strong project management skills and the ability to execute against tight timelines.
Strategic mindset with a proactive approach to addressing market access challenges and opportunities.
Education & Experience
Advanced degree preferred (PharmD, MPH, MHA, PhD, or MBA).
Minimum 12+ years of experience in the pharmaceutical/biotech industry, with at least 5 years in payer value communications or market access.
Track record of developing impactful payer materials in support of field execution.
Therapeutic experience in metabolic, hepatic, or cardiovascular disease strongly preferred.
Experience in adjacent functions such as Market Access Strategy, Deal Evaluation, Payer Account Management, etc. highly preferred.
Travel Requirement Approximately 20% travel for cross‑functional collaboration, training, and field engagement.
EEO Statement Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need.
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About the Role The Director, Payer Marketing leads the development of strategic, evidence‑based payer value communication tools that support access and reimbursement for Madrigal Pharmaceuticals’ therapies in Metabolic Dysfunction‑associated Steatohepatitis (MASH). This role translates complex clinical, economic, and real‑world evidence into compelling value propositions for U.S. payers—across Commercial, Medicare, and Medicaid channels—while ensuring alignment with brand positioning and field execution strategies.
Key Responsibilities
Develop and execute comprehensive value communication strategies to drive payer coverage, reimbursement, and pull‑through across Commercial, Medicare, and Medicaid markets.
Lead the development of payer value stories and other messaging resources supported by clinical evidence and health economics data to demonstrate the differentiated value of Madrigal’s therapies.
Integrate brand strategy into payer messaging by partnering closely with Brand Marketing to ensure alignment across patient, HCP, and payer communication channels.
Tailor value narratives to specific payer archetypes and coverage scenarios, anticipating access barriers and articulating clear justifications for formulary inclusion.
Continuously refine the overall value proposition based on evolving payer needs, policy shifts, and competitor developments.
Collaborate with HEOR and Medical to ensure alignment of payer messaging with evidence generation and scientific narratives.
Translate clinical trial data, real‑world evidence, and economic analyses into actionable insights for payer audiences.
Oversee the development of cost‑effectiveness analyses, budget impact models, and population health value tools in partnership with HEOR.
Work with the commercial team to embed access and affordability messaging into HCP engagement plans and marketing tactics.
Design omnichannel content strategies that reinforce the product value proposition via digital, email, portal, journal, and conference‑based touchpoints.
Payer Tools & Field Enablement
Create payer engagement materials for National Access Directors (NADs), Regional Access Directors (RADs), and Key Account Directors (KADs), including objection handlers, FAQs, and scenario‑based field tools.
Develop and lead training initiatives to ensure NADs, RADs, and KADs are confident in communicating the clinical and economic value of Madrigal’s therapies.
Continuously iterate on tools based on field feedback, competitive insights, and evolving payer evidence requirements.
Monitoring Market Evolution
Anticipate and interpret trends in U.S. payer evidence requirements.
Support the development of strategies that adapt Madrigal’s value communication in response to new competitive entrants and payer management approaches.
Serve as a strategic thought partner in identifying emerging threats and opportunities in value demonstration.
Strategic Initiative Support
Participate in cross‑functional initiatives such as value‑based contract concept development, contract strategy refinement, and payer segmentation analyses.
Collaborate with Market Access, Pricing, and Trade teams to ensure consistency and synergy across all access‑related strategies.
Contribute insights and evidence inputs to strategic planning and pricing committee discussions as needed.
Compliance / Governance
Ensure all payer‑facing materials are accurate, fair‑balanced, and compliant with legal, regulatory, and industry standards.
Collaborate with Legal, Regulatory, and Compliance teams to review and approve value communication content.
About You
Proven ability to synthesize clinical, economic, and market data into compelling payer narratives.
Strong understanding of U.S. payer dynamics, field access operations, and the interplay between brand and market access strategy.
Experience collaborating with commercial and field teams to drive access pull‑through and payer engagement.
Proven ability to lead cross‑functional teams and manage external partners/vendors.
Strong communication skills, with experience crafting messages for both internal field teams and external payer audiences.
Detail‑oriented with strong project management skills and the ability to execute against tight timelines.
Strategic mindset with a proactive approach to addressing market access challenges and opportunities.
Education & Experience
Advanced degree preferred (PharmD, MPH, MHA, PhD, or MBA).
Minimum 12+ years of experience in the pharmaceutical/biotech industry, with at least 5 years in payer value communications or market access.
Track record of developing impactful payer materials in support of field execution.
Therapeutic experience in metabolic, hepatic, or cardiovascular disease strongly preferred.
Experience in adjacent functions such as Market Access Strategy, Deal Evaluation, Payer Account Management, etc. highly preferred.
Travel Requirement Approximately 20% travel for cross‑functional collaboration, training, and field engagement.
EEO Statement Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need.
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