University of Utah Health Research
Sr. Web Content Specialist
University of Utah Health Research, Salt Lake City, Utah, United States, 84193
Sr. Web Content Specialist
University of Utah Health Research
– Salt Lake City, UT
Open Date:
11/04/2025 Close Date:
02/04/2026 Pay Rate Range:
$65,000 - $75,000 Location:
Campus (Hybrid 1‑2 in‑office days/week).
Job Summary:
University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator to shape, optimize, and maintain content across our web platforms, ensuring it reflects our brand voice, meets accessibility standards, and performs well in search.
Why Join Us:
At University of Utah Health, you’ll be part of a mission‑driven team that improves lives through accessible, high‑quality care and information. You’ll gain hands‑on experience with enterprise‑scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Responsibilities
Manage web portfolios and develop content strategies for clinical service lines and institutional priorities.
Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
Build and maintain site pages using an enterprise‑level content management system (e.g., Drupal, WordPress).
Conduct content audits and keyword research to inform updates and new content opportunities.
Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.
Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.
Educate colleagues and partners on web content standards, editorial processes, and best practices.
Represent the web content team at meetings and presentations, sharing insights and recommendations.
Develop and execute search engine marketing (SEM) strategies, including paid search and social campaigns.
Monitor and report on SEO/SEM performance to inform continuous improvement.
Minimum Qualifications
Demonstrated experience in web content creation, editing, and SEO optimization for large‑scale websites.
Proven ability to manage multiple projects and deadlines in a complex organization.
Strong command of grammar, brand voice, and style consistency.
Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.).
Ability to collaborate effectively with technical and non‑technical partners as well as senior‑level stakeholders.
Equivalency Statement: 1 year of higher education can be substituted for 1 year of directly related work experience.
Requirement: Bachelor’s (or equivalency) + 6 years of directly related work experience or Master’s (or equivalency) + 4 years.
Preferences
Experience working within a large healthcare or academic institution.
Strong understanding of plain language, health literacy, and accessibility best practices.
Advanced knowledge of search engine optimization (SEO) and marketing strategies (including GEO/AEO).
Familiarity with HTML and web publishing workflows.
Analytical mindset with the ability to translate data into actionable content insights.
Passion for creating content that is both user‑centered and aligned with organizational goals.
Benefits Learn more about the great benefits of working for University of Utah:
benefits.utah.edu
Additional Information The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581‑7447 for information. This position may require the successful completion of a criminal background check and/or drug screen.
EEO Statement The University of Utah values candidates who have experience working in settings with students from all backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an affirmative action/equal opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, pregnancy, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106.
To request a reasonable accommodation for a disability or report discrimination/harassment, please contact the Director/Title IX Coordinator in the Office of Equal Opportunity and affirmative action (OEO/AA). For more information, visit
https://www.utah.edu/nondiscrimination/ . Online reports may be submitted at
oeo.utah.edu
and
https://safety.utah.edu/safetyreport .
#J-18808-Ljbffr
– Salt Lake City, UT
Open Date:
11/04/2025 Close Date:
02/04/2026 Pay Rate Range:
$65,000 - $75,000 Location:
Campus (Hybrid 1‑2 in‑office days/week).
Job Summary:
University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator to shape, optimize, and maintain content across our web platforms, ensuring it reflects our brand voice, meets accessibility standards, and performs well in search.
Why Join Us:
At University of Utah Health, you’ll be part of a mission‑driven team that improves lives through accessible, high‑quality care and information. You’ll gain hands‑on experience with enterprise‑scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Responsibilities
Manage web portfolios and develop content strategies for clinical service lines and institutional priorities.
Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
Build and maintain site pages using an enterprise‑level content management system (e.g., Drupal, WordPress).
Conduct content audits and keyword research to inform updates and new content opportunities.
Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.
Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.
Educate colleagues and partners on web content standards, editorial processes, and best practices.
Represent the web content team at meetings and presentations, sharing insights and recommendations.
Develop and execute search engine marketing (SEM) strategies, including paid search and social campaigns.
Monitor and report on SEO/SEM performance to inform continuous improvement.
Minimum Qualifications
Demonstrated experience in web content creation, editing, and SEO optimization for large‑scale websites.
Proven ability to manage multiple projects and deadlines in a complex organization.
Strong command of grammar, brand voice, and style consistency.
Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.).
Ability to collaborate effectively with technical and non‑technical partners as well as senior‑level stakeholders.
Equivalency Statement: 1 year of higher education can be substituted for 1 year of directly related work experience.
Requirement: Bachelor’s (or equivalency) + 6 years of directly related work experience or Master’s (or equivalency) + 4 years.
Preferences
Experience working within a large healthcare or academic institution.
Strong understanding of plain language, health literacy, and accessibility best practices.
Advanced knowledge of search engine optimization (SEO) and marketing strategies (including GEO/AEO).
Familiarity with HTML and web publishing workflows.
Analytical mindset with the ability to translate data into actionable content insights.
Passion for creating content that is both user‑centered and aligned with organizational goals.
Benefits Learn more about the great benefits of working for University of Utah:
benefits.utah.edu
Additional Information The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581‑7447 for information. This position may require the successful completion of a criminal background check and/or drug screen.
EEO Statement The University of Utah values candidates who have experience working in settings with students from all backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an affirmative action/equal opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, pregnancy, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106.
To request a reasonable accommodation for a disability or report discrimination/harassment, please contact the Director/Title IX Coordinator in the Office of Equal Opportunity and affirmative action (OEO/AA). For more information, visit
https://www.utah.edu/nondiscrimination/ . Online reports may be submitted at
oeo.utah.edu
and
https://safety.utah.edu/safetyreport .
#J-18808-Ljbffr