TikTok
Global Product Solutions and Operations Manager, Search Ads Vertical
TikTok, San Jose, California, United States, 95199
Global Product Solutions and Operations Manager, Search Ads Vertical
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Responsibilities
Lead and consolidate market assessment, quantitative analysis, and qualitative feedback to represent your vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's Search Ads product.
Partner closely with regional counterparts, sales teams, and other key stakeholders to understand pain points, form business requirements, and prioritize solutions to influence product development.
Demonstrate a strong understanding of the broader advertising ecosystem, the competitive landscape, and provide strategic positioning and product feedback.
Set and own the product growth target by vertical by region, ensuring flawless execution and operations against the strategy.
Support alpha and beta programs for Search Ads solutions and new features.
Communicate the value proposition of new products to vertical stakeholders and ensure that effective collateral and packages are created.
Support sales pitching, account deep dives, workshops, and T2T for large clients within your vertical.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build understanding of nascent Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
BA/BS degree or higher.
5+ years of experience in the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a strong focus on Search Ads.
Experience partnering with product teams to bring solutions to market.
Strong knowledge of sales and marketing processes.
Strong knowledge of the competitive landscape of Search Ads.
Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
Knowledge of advertiser needs for organic search and best practices.
Experience collaborating with cross‑functional teams to drive results, develop and execute global launch plans.
Commercial mindset with experience building business cases from market research and analysis.
Experience in global roles.
Product marketing experience in web & mobile advertising and paid search.
Strong knowledge across key monetization product areas: delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
Experience influencing product management decisions and behavior changes at various organizational levels.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient, embrace challenges, and by constantly iterating and fostering an “Always Day 1” mindset achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to create an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information – Pay Transparency The base salary range for this position in the selected city is $128,000 – $290,160 annually. Compensation may vary outside of this range based on a number of factors including qualifications, skills, competencies, experience, and location.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates: qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Certain job duties may be affected by criminal history (e.g., interacting with internal/external clients, handling confidential information, exercising sound judgment).
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Product Management and Marketing
Social Networking Platforms
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
Responsibilities
Lead and consolidate market assessment, quantitative analysis, and qualitative feedback to represent your vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's Search Ads product.
Partner closely with regional counterparts, sales teams, and other key stakeholders to understand pain points, form business requirements, and prioritize solutions to influence product development.
Demonstrate a strong understanding of the broader advertising ecosystem, the competitive landscape, and provide strategic positioning and product feedback.
Set and own the product growth target by vertical by region, ensuring flawless execution and operations against the strategy.
Support alpha and beta programs for Search Ads solutions and new features.
Communicate the value proposition of new products to vertical stakeholders and ensure that effective collateral and packages are created.
Support sales pitching, account deep dives, workshops, and T2T for large clients within your vertical.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build understanding of nascent Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
BA/BS degree or higher.
5+ years of experience in the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a strong focus on Search Ads.
Experience partnering with product teams to bring solutions to market.
Strong knowledge of sales and marketing processes.
Strong knowledge of the competitive landscape of Search Ads.
Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
Knowledge of advertiser needs for organic search and best practices.
Experience collaborating with cross‑functional teams to drive results, develop and execute global launch plans.
Commercial mindset with experience building business cases from market research and analysis.
Experience in global roles.
Product marketing experience in web & mobile advertising and paid search.
Strong knowledge across key monetization product areas: delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
Experience influencing product management decisions and behavior changes at various organizational levels.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient, embrace challenges, and by constantly iterating and fostering an “Always Day 1” mindset achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to create an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information – Pay Transparency The base salary range for this position in the selected city is $128,000 – $290,160 annually. Compensation may vary outside of this range based on a number of factors including qualifications, skills, competencies, experience, and location.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates: qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Certain job duties may be affected by criminal history (e.g., interacting with internal/external clients, handling confidential information, exercising sound judgment).
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Product Management and Marketing
Social Networking Platforms
#J-18808-Ljbffr