Allscripts
Head of Digital Health Media Sales - East Coast Remote
Allscripts, Raleigh, North Carolina, United States, 27601
Head of Digital Health Media Sales - East Coast Remote
Welcome to Veradigm, where our Mission is transforming health, insightfully. Join the Veradigm team and help solve many of todays healthcare challenges being addressed by biopharma, health plans, healthcare providers, health technology partners, and the patients they serve. At Veradigm, our primary focus is on harnessing the power of research, analytics, and artificial intelligence (AI) to develop scalable data-driven solutions that bring significant value to all healthcare stakeholders. Together, we can transform healthcare and enable smarter care for millions of people.
Job Summary Veradigm is seeking a visionary and strategic Head of Digital Health Media to lead the development, execution, and optimization of digital media initiatives that support our Life Sciences division. This role will be responsible for driving innovation in digital health engagement, leveraging Veradigm's vast data assets and provider network to deliver targeted, measurable, and compliant media solutions to life sciences clients.
Key Responsibilities Strategic Leadership Lead a digital health media team that partners with pharmaceutical companies and agency stakeholders to design and deploy cutting-edge digital marketing strategies.
Define and execute the digital media strategy aligned with Life Sciences business goals.
Lead cross-functional teams to deliver integrated media campaigns across EHR, point-of-care, and digital platforms.
Product Innovation & Development Oversee the creation and enhancement of digital media products, including programmatic advertising, content syndication, and in-EHR messaging.
Collaborate with product, data science, and engineering teams to build scalable media solutions.
Client Engagement & Growth Partner with pharmaceutical, biotech, and medical device companies to design media strategies that drive HCP and patient engagement.
Present media solutions to clients, ensuring alignment with regulatory standards and measurable ROI.
Performance & Analytics Establish KPIs and reporting frameworks to measure campaign effectiveness.
Use data-driven insights to optimize media performance and inform future strategy.
Compliance & Governance Ensure all media activities comply with HIPAA, FDA, and industry regulations.
Maintain high standards of data privacy and ethical marketing practices.
Operations and Reporting Manage lead and team of Ad Operations responsible for client initiation and ad insertion.
Monitor and manage reporting across direct and programmatic activities.
Qualifications Bachelor’s degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree preferred).
10+ years of experience in digital media, healthcare marketing, or life sciences.
Proven leadership in building and scaling digital media products or platforms.
Deep understanding of healthcare provider workflows, EHR systems, and regulatory frameworks.
Strong analytical skills and experience with media performance metrics.
Excellent communication and client-facing skills.
Preferred Experience Experience with point-of-care media or EHR-integrated advertising.
Familiarity with Veradigm’s ecosystem or similar health IT platforms.
Background in working with pharmaceutical brand teams or agency partners.
Enhancing Lives and Building Careers Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
Equal Employment Opportunity Veradigm’s policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.
Visa Sponsorship Visa Sponsorship is not offered for this position.
At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve.
#J-18808-Ljbffr
Job Summary Veradigm is seeking a visionary and strategic Head of Digital Health Media to lead the development, execution, and optimization of digital media initiatives that support our Life Sciences division. This role will be responsible for driving innovation in digital health engagement, leveraging Veradigm's vast data assets and provider network to deliver targeted, measurable, and compliant media solutions to life sciences clients.
Key Responsibilities Strategic Leadership Lead a digital health media team that partners with pharmaceutical companies and agency stakeholders to design and deploy cutting-edge digital marketing strategies.
Define and execute the digital media strategy aligned with Life Sciences business goals.
Lead cross-functional teams to deliver integrated media campaigns across EHR, point-of-care, and digital platforms.
Product Innovation & Development Oversee the creation and enhancement of digital media products, including programmatic advertising, content syndication, and in-EHR messaging.
Collaborate with product, data science, and engineering teams to build scalable media solutions.
Client Engagement & Growth Partner with pharmaceutical, biotech, and medical device companies to design media strategies that drive HCP and patient engagement.
Present media solutions to clients, ensuring alignment with regulatory standards and measurable ROI.
Performance & Analytics Establish KPIs and reporting frameworks to measure campaign effectiveness.
Use data-driven insights to optimize media performance and inform future strategy.
Compliance & Governance Ensure all media activities comply with HIPAA, FDA, and industry regulations.
Maintain high standards of data privacy and ethical marketing practices.
Operations and Reporting Manage lead and team of Ad Operations responsible for client initiation and ad insertion.
Monitor and manage reporting across direct and programmatic activities.
Qualifications Bachelor’s degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree preferred).
10+ years of experience in digital media, healthcare marketing, or life sciences.
Proven leadership in building and scaling digital media products or platforms.
Deep understanding of healthcare provider workflows, EHR systems, and regulatory frameworks.
Strong analytical skills and experience with media performance metrics.
Excellent communication and client-facing skills.
Preferred Experience Experience with point-of-care media or EHR-integrated advertising.
Familiarity with Veradigm’s ecosystem or similar health IT platforms.
Background in working with pharmaceutical brand teams or agency partners.
Enhancing Lives and Building Careers Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
Equal Employment Opportunity Veradigm’s policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.
Visa Sponsorship Visa Sponsorship is not offered for this position.
At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve.
#J-18808-Ljbffr