Chobani
Senior Manager, Shopper Marketing (AFH & Emerging)
Chobani, Minneapolis, Minnesota, United States, 55400
Senior Manager, Shopper Marketing (AFH & Emerging)
Chobani's Marketing Team has the passion for building brands, and for creatively solving business challenges. Through innovation and their entrepreneurial spirit, our Marketers deliver growth for the company and our retail partners by building intense loyalty and creating strong demand for our brands.
The Senior Shopper Marketing Manager will drive the process, development and execution of marketing plans across the Away From Home and Emerging channels. In partnership with marketing, sales and the customer, the Sr. Shopper Marketing Manager will play a key role in the creation, alignment and execution of shopper marketing strategies along the entire path to purchase within the accounts. This role will be instrumental to building out process and national shopper marketing strategy in partnership with customer shopper leads and cross-functional partners.
This role is at the foremost a growth strategist - bringing breakthrough innovation to life, building strong retailer relationships, understanding our shopper and shopper behavior to drive preference, and working with the Commercial team to design and implement best-in-class shopper programs to drive sales growth.
Responsibilities
Develop Shopper Marketing Strategy : Lead the creation and implementation of a strategy and processes to ensure impactful, insights-driven shopper marketing in the Away From Home and Emerging channels
Drive Insights Application : Analyze shopper data to inform and enhance category, customer, and brand strategies
Responsible for the development and execution of 360-degree insights-based national marketing plans in partnership with shopper marketing agency partners and Commercial team
Partner with Marketing, Category Development and Sales to ensure customer plans and initiatives align with broader Chobani strategies and goals
Partner with Insights and Category Development to build robust plans to present to customer rooted in data, research and insight
Collaborate with marketing teams at the customer to understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
Track, monitor, optimize and analyze shopper marketing executions; quickly disseminate results and prove return on investment
Represent the shopper marketing point of view in customer planning meetings and business reviews
Own / manage shopper marketing spend budget, working closely with Sales account and Finance leads
Conduct regular in-store visits to develop deep understanding of retail, evaluate shopper in-store activations and ideate on how Chobani can continue to build and launch impactful shopper programs
Work with cross-functional partners in the strategic and creative development of marketing vision within the retail context
Understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
Develop strong working knowledge of the category, Chobani brand, and product platform
Hone project management skills and the ability to manage budgets and timelines
Manage agency and vendor contracts and relationships.
Take on special projects as needed
Requirements
Bachelor's degree required in a related field
7+ years of CPG customer sales / marketing / agency experience required
Experience engaging / partnering directly with customers to develop and launch joint shopper solutions
Strong project management skills, with the ability to handle multiple tasks simultaneously
Previous experience converting consumer, category, competitor, and channel / customer insights into marketing plans
Ability to demonstrate a deep understanding of account management, customer operations and category management principles
Strong financial acumen and understanding of customer data / metrics
Ability to assimilate large amounts of data and create solutions that are concise and easy-to-understand
Passion for building and maintaining relationships, both internally and externally
Ability to work collaboratively and influence cross-functional teams
Experience linking strategy to implementation
Possesses an entrepreneurial spirit
Willingness to travel (30%)
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Chobani's Marketing Team has the passion for building brands, and for creatively solving business challenges. Through innovation and their entrepreneurial spirit, our Marketers deliver growth for the company and our retail partners by building intense loyalty and creating strong demand for our brands.
The Senior Shopper Marketing Manager will drive the process, development and execution of marketing plans across the Away From Home and Emerging channels. In partnership with marketing, sales and the customer, the Sr. Shopper Marketing Manager will play a key role in the creation, alignment and execution of shopper marketing strategies along the entire path to purchase within the accounts. This role will be instrumental to building out process and national shopper marketing strategy in partnership with customer shopper leads and cross-functional partners.
This role is at the foremost a growth strategist - bringing breakthrough innovation to life, building strong retailer relationships, understanding our shopper and shopper behavior to drive preference, and working with the Commercial team to design and implement best-in-class shopper programs to drive sales growth.
Responsibilities
Develop Shopper Marketing Strategy : Lead the creation and implementation of a strategy and processes to ensure impactful, insights-driven shopper marketing in the Away From Home and Emerging channels
Drive Insights Application : Analyze shopper data to inform and enhance category, customer, and brand strategies
Responsible for the development and execution of 360-degree insights-based national marketing plans in partnership with shopper marketing agency partners and Commercial team
Partner with Marketing, Category Development and Sales to ensure customer plans and initiatives align with broader Chobani strategies and goals
Partner with Insights and Category Development to build robust plans to present to customer rooted in data, research and insight
Collaborate with marketing teams at the customer to understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
Track, monitor, optimize and analyze shopper marketing executions; quickly disseminate results and prove return on investment
Represent the shopper marketing point of view in customer planning meetings and business reviews
Own / manage shopper marketing spend budget, working closely with Sales account and Finance leads
Conduct regular in-store visits to develop deep understanding of retail, evaluate shopper in-store activations and ideate on how Chobani can continue to build and launch impactful shopper programs
Work with cross-functional partners in the strategic and creative development of marketing vision within the retail context
Understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
Develop strong working knowledge of the category, Chobani brand, and product platform
Hone project management skills and the ability to manage budgets and timelines
Manage agency and vendor contracts and relationships.
Take on special projects as needed
Requirements
Bachelor's degree required in a related field
7+ years of CPG customer sales / marketing / agency experience required
Experience engaging / partnering directly with customers to develop and launch joint shopper solutions
Strong project management skills, with the ability to handle multiple tasks simultaneously
Previous experience converting consumer, category, competitor, and channel / customer insights into marketing plans
Ability to demonstrate a deep understanding of account management, customer operations and category management principles
Strong financial acumen and understanding of customer data / metrics
Ability to assimilate large amounts of data and create solutions that are concise and easy-to-understand
Passion for building and maintaining relationships, both internally and externally
Ability to work collaboratively and influence cross-functional teams
Experience linking strategy to implementation
Possesses an entrepreneurial spirit
Willingness to travel (30%)
#J-18808-Ljbffr