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Digital Marketing Specialist

Remote Jobs, San Francisco, California, United States, 94199

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Employer Industry: Digital Marketing Why consider this job opportunity: Salary up to $2,000 USD per month based on experience Opportunity for career advancement and growth within the organization Flexible remote work opportunity for candidates in LATAM Supportive and innovative work environment focused on data-driven strategies Chance to lead and shape a digital marketing team with a focus on measurable results

What to Expect (Job Responsibilities):

Lead and manage the Digital pod, setting priorities and driving performance Build and optimize a comprehensive measurement framework using GA4, GTM, and Looker Studio Oversee B2B paid media operations, including Google Ads and LinkedIn Ads Drive Conversion Rate Optimization (CRO) strategy through A/B testing and user experience analysis Collaborate with Marketing Ops to optimize lead flow and scoring within Marketo/Salesforce

What is Required (Qualifications):

Advanced proficiency in GA4, GTM, and Looker Studio, with a strong understanding of attribution modeling and B2B funnel analysis Hands?on experience running and scaling campaigns in Google Ads and LinkedIn Ads for B2B audiences Strong grasp of A/B testing, landing page optimization, and UX principles Working knowledge of B2B SEO principles and marketing automation platforms (Marketo or Salesforce) Exceptional ability to translate complex data into actionable recommendations for clients and leadership

How to Stand Out (Preferred Qualifications):

Proven leadership skills with the ability to align cross?functional teams Experience using AI for briefs, QA, and content repurposing A strong portfolio showcasing successful digital marketing strategies and results

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