Slide Insurance Company
Overview
Slide Insurance - Fun. Innovation Driven. Fueled by Passion, Purpose and Technology. At Slide, you will be part of our award-winning culture where collaboration and innovation are expected, recognized and rewarded. Duties and Responsibilities
Support the development and execution of product marketing strategies for Slide’s insurance products, including market launches, product positioning, and differentiated messaging. Conduct customer and market research efforts in partnership with Marketing Analyst to uncover insights and provide findings to inform product development, competitive strategy, and marketing communications. Work closely with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities. Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across both direct-to-consumer and agent channels. Collaborate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized. Ensure product information is clearly and persuasively presented across our websites, quote flows, and the customer app. Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations to support Slide’s marketing strategy. Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication across all customer touchpoints, reinforcing our value proposition and delivering a cohesive brand experience. Gather customer insights through surveys, interviews, and feedback loops to influence product development and refine marketing narratives. Ensure all product marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide’s brand, business goals, and Slide’s internal review processes. Model ethical behavior and execute job responsibilities in accordance with Slide's core values, ethics, and information protection policies. Perform other duties as assigned. Education, Experience, and Licensing
Bachelor’s degree in marketing or business strongly preferred. Minimum of 3-5 years of experience in product marketing. Minimum 1-2 years of experience developing product positioning for homeowners’ insurance products or similar industry experience. Industry designations or certifications (e.g., PMC or PMA) are a plus. Qualifications/Skills and Competencies
Strong knowledge of insurance marketing regulations, including compliance with state DOI guidelines. Proven history of leading go-to-market strategy and execution for new products or feature launches. Ability to craft product positioning and messaging that translates technical or regulated products into clear, customer-centric narratives. Skilled in conducting and synthesizing market research, competitive analysis, and customer insights to inform strategy. Ability to support both direct-to-consumer and agent/channel-driven marketing strategies. Proven ability to be adaptable and flexible; able to adjust to new requirements or unforeseen issues. Excellent interpersonal skills with a focus on providing an exceptional customer experience. Strong planning, organizational, and time management abilities. Data-driven, analytical approach necessary. Strong written and verbal communication skills with the ability to professionally interact with team members in other departments. Ability to interpret and apply laws, rules, regulations, policies, and operational guidelines. Proficient in Microsoft 365 applications such as Teams, SharePoint, Word, Excel, PowerPoint, and Outlook. Desire to live Slide's Core Values. What Slide offers to you
The Slide Vibe
- An opportunity to be a part of a fun and innovation-driven culture fueled by Passion, Purpose and Technology. Slide offers opportunities to collaborate and innovate across the company and departments, as well as to get to know other Sliders through coffee chats, clubs, and social events. Benefits
- A comprehensive and affordable benefits package to cover physical, emotional, financial, social and professional well-being. A Lifestyle Spending Account is provided with monthly contributions for use on benefits that suit you. Recognition
- 2023, 2024 & 2025 Best Place to Work – Tampa Bay Business Journal. Equal Opportunity and Inclusion
Slide Insurance is an equal opportunity employer. We do not discriminate on the basis of any protected status. We may collect voluntary self-identification information for government reporting purposes in compliance with applicable law.
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Slide Insurance - Fun. Innovation Driven. Fueled by Passion, Purpose and Technology. At Slide, you will be part of our award-winning culture where collaboration and innovation are expected, recognized and rewarded. Duties and Responsibilities
Support the development and execution of product marketing strategies for Slide’s insurance products, including market launches, product positioning, and differentiated messaging. Conduct customer and market research efforts in partnership with Marketing Analyst to uncover insights and provide findings to inform product development, competitive strategy, and marketing communications. Work closely with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities. Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across both direct-to-consumer and agent channels. Collaborate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized. Ensure product information is clearly and persuasively presented across our websites, quote flows, and the customer app. Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations to support Slide’s marketing strategy. Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication across all customer touchpoints, reinforcing our value proposition and delivering a cohesive brand experience. Gather customer insights through surveys, interviews, and feedback loops to influence product development and refine marketing narratives. Ensure all product marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide’s brand, business goals, and Slide’s internal review processes. Model ethical behavior and execute job responsibilities in accordance with Slide's core values, ethics, and information protection policies. Perform other duties as assigned. Education, Experience, and Licensing
Bachelor’s degree in marketing or business strongly preferred. Minimum of 3-5 years of experience in product marketing. Minimum 1-2 years of experience developing product positioning for homeowners’ insurance products or similar industry experience. Industry designations or certifications (e.g., PMC or PMA) are a plus. Qualifications/Skills and Competencies
Strong knowledge of insurance marketing regulations, including compliance with state DOI guidelines. Proven history of leading go-to-market strategy and execution for new products or feature launches. Ability to craft product positioning and messaging that translates technical or regulated products into clear, customer-centric narratives. Skilled in conducting and synthesizing market research, competitive analysis, and customer insights to inform strategy. Ability to support both direct-to-consumer and agent/channel-driven marketing strategies. Proven ability to be adaptable and flexible; able to adjust to new requirements or unforeseen issues. Excellent interpersonal skills with a focus on providing an exceptional customer experience. Strong planning, organizational, and time management abilities. Data-driven, analytical approach necessary. Strong written and verbal communication skills with the ability to professionally interact with team members in other departments. Ability to interpret and apply laws, rules, regulations, policies, and operational guidelines. Proficient in Microsoft 365 applications such as Teams, SharePoint, Word, Excel, PowerPoint, and Outlook. Desire to live Slide's Core Values. What Slide offers to you
The Slide Vibe
- An opportunity to be a part of a fun and innovation-driven culture fueled by Passion, Purpose and Technology. Slide offers opportunities to collaborate and innovate across the company and departments, as well as to get to know other Sliders through coffee chats, clubs, and social events. Benefits
- A comprehensive and affordable benefits package to cover physical, emotional, financial, social and professional well-being. A Lifestyle Spending Account is provided with monthly contributions for use on benefits that suit you. Recognition
- 2023, 2024 & 2025 Best Place to Work – Tampa Bay Business Journal. Equal Opportunity and Inclusion
Slide Insurance is an equal opportunity employer. We do not discriminate on the basis of any protected status. We may collect voluntary self-identification information for government reporting purposes in compliance with applicable law.
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