Guidon
Company Overview
Guidon Design is a Service-Disabled Veteran-Owned Small Business. We are a leader in sustainable Architecture+Engineering. As multidisciplinary designers, we collaborate to develop creative, cost-effective, and sustainable solutions that help meet our clients’ goals. Our services include Architecture, Interior Design, Sustainability Consulting & Designing, Civil Engineering, Structural Engineering, Mechanical Engineering, Electrical Engineering, and Plumbing Design. Project types include healthcare, government, housing, federal and education facilities. We elevate our communities through the design and development of our projects. Our reputation for design excellence is created by our ability to solve complex challenges with clear solutions, while being responsive to how the space will impact people and their communities. We exist to improve lives and empower people!
Job Purpose Lead Guidon’s federal marketing and own the proposal lane. You will build federal market presence (positioning, visibility, associations/speaking, targeted campaigns) and run compliant, compelling SF330/RFP pursuits from kickoff through interviews. This is a hands‑on role that partners with the VP of Federal on strategy and the Director of Marketing on alignment and resources, and mentors a Federal Marketing Coordinator.
Qualifications
Bachelor’s degree (related field)
7–10+ years A/E/C federal marketing & proposal leadership (SF330 expert)
Agency familiarity (e.g., VA, USACE, NAVFAC, DHA, IHS) and IDIQ/MATOC experience
Demonstrated success building federal market presence (associations/speaking, abstracts, targeted campaigns) and leading complex, compliant proposals
APMP Practitioner and/or CPSM preferred
Adobe InDesign; Microsoft 365; CRM (Unanet) experience a plus
Skills
Strategic federal marketing planning and positioning; audience segmentation; message/offer development
Working knowledge of the Federal Acquisition Regulation (FAR) and federal A/E procurement processes (Brooks Act/Qualifications-Based Selection)
Win-focused story and compliance discipline (compliance matrices, schedules, pink/red cadence)
Interview/orals storyboarding and coaching for shortlist teams
CPARS and client debrief program ownership; translating lessons into improvements
Teaming/JV coordination; subconsultant database enablement and joint positioning messaging
Strong writing/editing and visual communication; Adobe InDesign proficiency
CRM hygiene and pipeline analytics; comfortable directing coordinator-level execution
Qualities Process-inclined, proactive, clear communicator, deadline-driven, trustworthy, and motivated by the “chase.”
Responsibilities
Federal Marketing & Positioning
Build the federal marketing plan (audiences, messages, channels, calendar) in alignment with federal go-to-market priorities
Develop the federal brand platform & positioning; maintain proof points and differentiators
Lead market research & insights: agency budgets/priorities, decision maps, competitive intel—package into short briefs for BD/seller-doers
Drive associations & speaking (e.g., SAME/ADC/HFI): membership strategy, abstracts, and participation; coordinator supports submittals/logistics
Oversee federal content & thought leadership cadence (case stories, outcomes, lessons learned); coordinator drafts assets; Comms/Brand edits and publishes
Own teaming/JV positioning: joint value propositions and positioning messaging; Comms/Brand creates design assets
Events / PR / Digital Campaigns
Define briefs/targets for federal events, PR, and digital campaigns; Comms/Brand manages channel execution
Coordinate conference planning and follow-up workflows (lists and touch plans) with BD and coordinator support
Ensure federal web pages and landing pages reflect current priorities; partner with Comms/Brand on updates
Proposal Leadership
Lead SF330/RFP/IDIQ/MATOC pursuits end-to-end: kickoff and win themes, author plan, compliance matrix, pink/red reviews, production, submittal
Coach shortlist interviews: storyboards, value messages, rehearsals; PMs/Seller-Doers present
Maintain SF330 standards/templates and Part II library; coordinator maintains the library and assembles sections
Manage subconsultant database and teaming documentation with coordinator support
Reputation & Monetization
Own the CPARS program cadence and follow-ups; coordinator administers system inputs and PM communications
Lead client debrief scheduling, synthesis, and action tracking
Coordinate contract monetization across active federal vehicles: task-order pursuit plans and post-award continuity
Standards, Data & Vendors
Ensure CRM accuracy and roll up federal insights and pipeline views; coordinator handles data entry; Director of Marketing owns system governance
Compile and analyze metrics (shortlist, win rate, interview conversion, CPARS trend, visibility/campaign signals) with monthly reporting
Request and brief vendors (e.g., social/content support, SF330 surge, interview coaching); Director of Marketing owns budget and approvals
Evaluation Metrics
Guidon has established four Core Behaviors that all Team Members are expected to uphold.
Proposals: shortlist ratio, win rate, on-time delivery, zero major compliance findings, interview conversion
Marketing: growth in qualified visibility signals (speaking slots, downloads, targeted list engagement), association presence
Reputation & monetization: CPARS trend and closed-loop improvements; client debrief actions; task-order flow on active vehicles
Operations: CRM hygiene, accuracy of federal views, effective mentorship and task delegation to the coordinator
Professional Development, Technical Education & Training
Establish annual education and training plans and goals for self.
Meet or exceed professional standards of work.
Actively pursue personal continuing education.
Bid/Proposal Foundation Certification (CF APMP) or Certified Professional Services Marketer (CPSM) credential desired.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Architecture and Planning
#J-18808-Ljbffr
Job Purpose Lead Guidon’s federal marketing and own the proposal lane. You will build federal market presence (positioning, visibility, associations/speaking, targeted campaigns) and run compliant, compelling SF330/RFP pursuits from kickoff through interviews. This is a hands‑on role that partners with the VP of Federal on strategy and the Director of Marketing on alignment and resources, and mentors a Federal Marketing Coordinator.
Qualifications
Bachelor’s degree (related field)
7–10+ years A/E/C federal marketing & proposal leadership (SF330 expert)
Agency familiarity (e.g., VA, USACE, NAVFAC, DHA, IHS) and IDIQ/MATOC experience
Demonstrated success building federal market presence (associations/speaking, abstracts, targeted campaigns) and leading complex, compliant proposals
APMP Practitioner and/or CPSM preferred
Adobe InDesign; Microsoft 365; CRM (Unanet) experience a plus
Skills
Strategic federal marketing planning and positioning; audience segmentation; message/offer development
Working knowledge of the Federal Acquisition Regulation (FAR) and federal A/E procurement processes (Brooks Act/Qualifications-Based Selection)
Win-focused story and compliance discipline (compliance matrices, schedules, pink/red cadence)
Interview/orals storyboarding and coaching for shortlist teams
CPARS and client debrief program ownership; translating lessons into improvements
Teaming/JV coordination; subconsultant database enablement and joint positioning messaging
Strong writing/editing and visual communication; Adobe InDesign proficiency
CRM hygiene and pipeline analytics; comfortable directing coordinator-level execution
Qualities Process-inclined, proactive, clear communicator, deadline-driven, trustworthy, and motivated by the “chase.”
Responsibilities
Federal Marketing & Positioning
Build the federal marketing plan (audiences, messages, channels, calendar) in alignment with federal go-to-market priorities
Develop the federal brand platform & positioning; maintain proof points and differentiators
Lead market research & insights: agency budgets/priorities, decision maps, competitive intel—package into short briefs for BD/seller-doers
Drive associations & speaking (e.g., SAME/ADC/HFI): membership strategy, abstracts, and participation; coordinator supports submittals/logistics
Oversee federal content & thought leadership cadence (case stories, outcomes, lessons learned); coordinator drafts assets; Comms/Brand edits and publishes
Own teaming/JV positioning: joint value propositions and positioning messaging; Comms/Brand creates design assets
Events / PR / Digital Campaigns
Define briefs/targets for federal events, PR, and digital campaigns; Comms/Brand manages channel execution
Coordinate conference planning and follow-up workflows (lists and touch plans) with BD and coordinator support
Ensure federal web pages and landing pages reflect current priorities; partner with Comms/Brand on updates
Proposal Leadership
Lead SF330/RFP/IDIQ/MATOC pursuits end-to-end: kickoff and win themes, author plan, compliance matrix, pink/red reviews, production, submittal
Coach shortlist interviews: storyboards, value messages, rehearsals; PMs/Seller-Doers present
Maintain SF330 standards/templates and Part II library; coordinator maintains the library and assembles sections
Manage subconsultant database and teaming documentation with coordinator support
Reputation & Monetization
Own the CPARS program cadence and follow-ups; coordinator administers system inputs and PM communications
Lead client debrief scheduling, synthesis, and action tracking
Coordinate contract monetization across active federal vehicles: task-order pursuit plans and post-award continuity
Standards, Data & Vendors
Ensure CRM accuracy and roll up federal insights and pipeline views; coordinator handles data entry; Director of Marketing owns system governance
Compile and analyze metrics (shortlist, win rate, interview conversion, CPARS trend, visibility/campaign signals) with monthly reporting
Request and brief vendors (e.g., social/content support, SF330 surge, interview coaching); Director of Marketing owns budget and approvals
Evaluation Metrics
Guidon has established four Core Behaviors that all Team Members are expected to uphold.
Proposals: shortlist ratio, win rate, on-time delivery, zero major compliance findings, interview conversion
Marketing: growth in qualified visibility signals (speaking slots, downloads, targeted list engagement), association presence
Reputation & monetization: CPARS trend and closed-loop improvements; client debrief actions; task-order flow on active vehicles
Operations: CRM hygiene, accuracy of federal views, effective mentorship and task delegation to the coordinator
Professional Development, Technical Education & Training
Establish annual education and training plans and goals for self.
Meet or exceed professional standards of work.
Actively pursue personal continuing education.
Bid/Proposal Foundation Certification (CF APMP) or Certified Professional Services Marketer (CPSM) credential desired.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Architecture and Planning
#J-18808-Ljbffr