Billy Graham Evangelistic Association
Web Products Manager
Billy Graham Evangelistic Association, Charlotte, North Carolina, United States, 28245
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Web Products Manager
role at
Billy Graham Evangelistic Association .
For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library, the Billy Graham Training Center at the Cove (BGTC) in Asheville, Blue Ridge Broadcasting (BRB) in Asheville, or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.
Christian Purpose And Expectations All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.
Ministry Requirements
Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
Faithfully upholds BGEA in prayer
Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
Effectively represents Jesus Christ to those within both personal and professional spheres of influence
Essential Duties And Responsibilities
Maintains a detailed knowledge of all websites, especially Internet Evangelism, and spearheads continual improvements to increase the ministry effectiveness and quality of the user experience
Project manages and facilitates the execution of product roadmaps for core websites in coordination with Information Technology, Communications, and Internet Evangelism leadership
Contributes to the development of Internet Evangelism’s online strategy and provides guidance to their language managers and key team members
Monitors and coordinates website content, design, development, and analytics improvements and proactively communicates to relevant stakeholders
Collaborates to develop and maintain an industry best-practices based strategy for search engine optimization (SEO), AI optimization (GEO/AEO), and organic traffic generation
Implements paid traffic strategies in various digital ad platforms
Leads the implementation of website analytics and tag management, ongoing analytics gathering, and reporting for all ministry web properties
Performs user and market research to develop, AB test, and implement product features that align with the broader ministry objectives and analyzes performance against core KPIs
Champions user-centered and data-driven design principles
Supports live streaming event efforts
Other duties as assigned
Job Specifications – Skills and Knowledge
Bachelor’s degree and at least 5 years of experience in website development, project management, user experience, website analytics, or related fields required
Comfortable switching contexts between platforms, teams, and technical tools while maintaining forward momentum on multiple parallel initiatives
Exemplifies a passion for data-driven decision making
Ability to work autonomously and prioritize a broad spectrum of initiatives, opportunities, and executable tasks day to day
Excellent communication skills with ability to articulate, present, process feedback constructively, and gain buy-in across departments for a recommended strategy
Experience working cross-functionally among content strategy, advertising, development, and subject matter expert (SME) teams to implement a comprehensive approach to search engine optimization (SEO) and AI optimization (AEO/GEO)
Demonstrated ability to understand and discuss technical concepts, manage tradeoffs, and evaluate new ideas
Experience configuring & maintaining a tag management solution such as Google Tag Manager, or similar products
Experience tracking custom events, conversions, and goals within analytics platforms such as Google Analytics, Matomo, or Adobe Analytics
Familiarity with A/B testing and multivariant testing tools
Team oriented attitude and desire to serve the needs of others
Working knowledge of modern CMSs, web frameworks, and the website development lifecycle
A desire to continually learn (new tools, methods, industry trends)
Physical/Mental Demands
Must be able to work productively on multiple tasks at once, usually under deadline
Must be able to independently make and implement editorial decisions
Must be able to solve problems, manage time, balance priorities, and maintain confidentiality
Must be adaptable and possess demonstrated ability to grow
Must be able to work at computer for extended periods
Must be able and willing to travel, domestically or internationally
Must be able to take occasional on call duties on evenings and weekends
Working Conditions Work is typically performed in a conventional office environment.
Mission Statement Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.
Statement of Faith
We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world.
We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit.
We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.
We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit.
We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life.
We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment.
We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church.
We believe in the ministry of evangelism (sharing and proclaiming the message of salvation only possible by grace through faith in Jesus Christ) and discipleship (helping followers of Christ grow up into maturity in Christ).
We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made for each other.
We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism.
We believe human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen.
We believe God wonderfully and immutably creates each person a biological male or female. These two distinct, but complementary sexes together reflect the image and likeness of God.
Expectations for Ministry Employment
I acknowledge that the Lord Jesus Christ is my personal Savior and that I am a personal representative of Him.
I understand that BGEA is a Christian organization whose purpose is proclaiming the message of the Gospel of the Lord Jesus Christ throughout the world.
I agree that the purpose of my employment with BGEA is to further its Christian purpose, that I am prepared to assist in accomplishing that purpose, and that my role with BGEA plays a vital part in carrying out its Christian purpose and mission.
I understand that I must exhibit conduct that is consistent with BGEA’s expectations, whether at work or away from work, in keeping with scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies including Christian Conduct.
I understand that BGEA has the right and the responsibility to ensure that its Christian religious purpose is carried on with the highest standards and is not harmed or impeded by conduct that is inconsistent with the Bible, BGEA’s Statement of Faith, its Christian religious purpose, or its policies.
I understand that any conduct which is not in keeping with the scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies, is inconsistent with BGEA’s Christian religious purpose.
I understand that if my conduct is determined by BGEA to be inconsistent with its Christian religious purpose, the result will be corrective action up to and including termination from employment.
Title VII Exception for Employment The Billy Graham Evangelistic Association (BGEA) is a faith-based religious organization committed to spreading the Good News of Jesus Christ through every effective means. Consistent with our charitable purpose to share the Christian faith, a requirement for employment at BGEA is affirmation and adherence to our Christian Statement of Faith. Our Statement of Faith prerequisite for employment is based upon federal law set forth in Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 2000e‑1.
Benefits Summary
Medical, prescription, dental and vision insurance
Flexible Spending Account (FSA)
Long term and short term disability insurance
Term Life insurance
401(k) retirement savings plan
10 paid holidays, including 1 floating holiday
Minimum 12 days of vacation
10 sick days
Seniority level Mid-Senior level
Employment type Full-time
Job function Product Management and Marketing
Industries Non-profit Organizations
#J-18808-Ljbffr
Web Products Manager
role at
Billy Graham Evangelistic Association .
For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library, the Billy Graham Training Center at the Cove (BGTC) in Asheville, Blue Ridge Broadcasting (BRB) in Asheville, or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.
Christian Purpose And Expectations All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.
Ministry Requirements
Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
Faithfully upholds BGEA in prayer
Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
Effectively represents Jesus Christ to those within both personal and professional spheres of influence
Essential Duties And Responsibilities
Maintains a detailed knowledge of all websites, especially Internet Evangelism, and spearheads continual improvements to increase the ministry effectiveness and quality of the user experience
Project manages and facilitates the execution of product roadmaps for core websites in coordination with Information Technology, Communications, and Internet Evangelism leadership
Contributes to the development of Internet Evangelism’s online strategy and provides guidance to their language managers and key team members
Monitors and coordinates website content, design, development, and analytics improvements and proactively communicates to relevant stakeholders
Collaborates to develop and maintain an industry best-practices based strategy for search engine optimization (SEO), AI optimization (GEO/AEO), and organic traffic generation
Implements paid traffic strategies in various digital ad platforms
Leads the implementation of website analytics and tag management, ongoing analytics gathering, and reporting for all ministry web properties
Performs user and market research to develop, AB test, and implement product features that align with the broader ministry objectives and analyzes performance against core KPIs
Champions user-centered and data-driven design principles
Supports live streaming event efforts
Other duties as assigned
Job Specifications – Skills and Knowledge
Bachelor’s degree and at least 5 years of experience in website development, project management, user experience, website analytics, or related fields required
Comfortable switching contexts between platforms, teams, and technical tools while maintaining forward momentum on multiple parallel initiatives
Exemplifies a passion for data-driven decision making
Ability to work autonomously and prioritize a broad spectrum of initiatives, opportunities, and executable tasks day to day
Excellent communication skills with ability to articulate, present, process feedback constructively, and gain buy-in across departments for a recommended strategy
Experience working cross-functionally among content strategy, advertising, development, and subject matter expert (SME) teams to implement a comprehensive approach to search engine optimization (SEO) and AI optimization (AEO/GEO)
Demonstrated ability to understand and discuss technical concepts, manage tradeoffs, and evaluate new ideas
Experience configuring & maintaining a tag management solution such as Google Tag Manager, or similar products
Experience tracking custom events, conversions, and goals within analytics platforms such as Google Analytics, Matomo, or Adobe Analytics
Familiarity with A/B testing and multivariant testing tools
Team oriented attitude and desire to serve the needs of others
Working knowledge of modern CMSs, web frameworks, and the website development lifecycle
A desire to continually learn (new tools, methods, industry trends)
Physical/Mental Demands
Must be able to work productively on multiple tasks at once, usually under deadline
Must be able to independently make and implement editorial decisions
Must be able to solve problems, manage time, balance priorities, and maintain confidentiality
Must be adaptable and possess demonstrated ability to grow
Must be able to work at computer for extended periods
Must be able and willing to travel, domestically or internationally
Must be able to take occasional on call duties on evenings and weekends
Working Conditions Work is typically performed in a conventional office environment.
Mission Statement Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.
Statement of Faith
We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world.
We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit.
We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.
We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit.
We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life.
We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment.
We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church.
We believe in the ministry of evangelism (sharing and proclaiming the message of salvation only possible by grace through faith in Jesus Christ) and discipleship (helping followers of Christ grow up into maturity in Christ).
We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made for each other.
We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism.
We believe human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen.
We believe God wonderfully and immutably creates each person a biological male or female. These two distinct, but complementary sexes together reflect the image and likeness of God.
Expectations for Ministry Employment
I acknowledge that the Lord Jesus Christ is my personal Savior and that I am a personal representative of Him.
I understand that BGEA is a Christian organization whose purpose is proclaiming the message of the Gospel of the Lord Jesus Christ throughout the world.
I agree that the purpose of my employment with BGEA is to further its Christian purpose, that I am prepared to assist in accomplishing that purpose, and that my role with BGEA plays a vital part in carrying out its Christian purpose and mission.
I understand that I must exhibit conduct that is consistent with BGEA’s expectations, whether at work or away from work, in keeping with scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies including Christian Conduct.
I understand that BGEA has the right and the responsibility to ensure that its Christian religious purpose is carried on with the highest standards and is not harmed or impeded by conduct that is inconsistent with the Bible, BGEA’s Statement of Faith, its Christian religious purpose, or its policies.
I understand that any conduct which is not in keeping with the scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies, is inconsistent with BGEA’s Christian religious purpose.
I understand that if my conduct is determined by BGEA to be inconsistent with its Christian religious purpose, the result will be corrective action up to and including termination from employment.
Title VII Exception for Employment The Billy Graham Evangelistic Association (BGEA) is a faith-based religious organization committed to spreading the Good News of Jesus Christ through every effective means. Consistent with our charitable purpose to share the Christian faith, a requirement for employment at BGEA is affirmation and adherence to our Christian Statement of Faith. Our Statement of Faith prerequisite for employment is based upon federal law set forth in Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 2000e‑1.
Benefits Summary
Medical, prescription, dental and vision insurance
Flexible Spending Account (FSA)
Long term and short term disability insurance
Term Life insurance
401(k) retirement savings plan
10 paid holidays, including 1 floating holiday
Minimum 12 days of vacation
10 sick days
Seniority level Mid-Senior level
Employment type Full-time
Job function Product Management and Marketing
Industries Non-profit Organizations
#J-18808-Ljbffr