Leadtech Group
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About Us At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration.
We specialize in delivering user‑centric experiences across web and mobile platforms, where people can connect with our products like never before.
We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting‑edge projects to life.
About The Role We're looking for a
UA Ops Specialist (Apps) —a
Paid User Acquisition expert
who's spent years running mobile campaigns and now wants to bring that experience to the
technical and operational side
of growth.
You'll partner with our
Web UA Ops Specialist
and
Web MarTech Specialist
to keep UA stitched together across Web, App, and everything in between.
Ideal candidates have 5+ years of experience running App UA campaigns and want to focus on ops, measurement, and future‑proof attribution.
Requirements Must‑have
5+ years of proven, recent hands‑on experience running Paid UA campaigns for mobile apps.
Proven expertise across the main Paid UA channels for apps:
Search (UAC + ASA): Solid experience with Google App Campaigns (UAC) and Apple Search Ads (ASA); ability to optimize to tROAS, pLTV, and integrate Measurement Protocol.
Social (Meta + TikTok): Strong experience with Meta Ads and TikTok Ads, including AEM vs. SKAN, MMP reporting, and event source identification.
Programmatic: Broad experience with AppLovin, Unity Ads, Moloco, Mintegral, Liftoff, and fraud prevention (Protect360 or similar).
AdNetworks “non‑traditional”: Experience testing campaigns on X Ads, Reddit Ads, or other alternative networks is a plus.
Understanding of subscription app business: trials, renewals, cancellations, and win‑backs; fluency in LTV, predictive ROAS, churn impact and how UA choices ripple through the business.
Experience living inside MMPs (Appsflyer preferred): pulling raw data, building reports, and arguing about single‑source‑of‑truth dashboards versus traditional attribution.
Strong Firebase skills: connecting to Google Ads, extracting analytics data streams, and leveraging events for UA strategy.
Curiosity about CTV: understanding when to use it for awareness versus measurable post‑install events.
Fluent English (written & spoken); additional languages are a plus.
Big Plus
Experience with server‑to‑server integrations (S2S postbacks, advanced SKAN setups).
Ability to query data with SQL (BigQuery, Databricks) to validate MMP data vs. warehouse truth.
ASO knowledge – measuring how Paid UA impacts organic installs & store rankings.
Curiosity about Web UA Ops & MarTech: willingness to share App knowledge back.
Awareness of emerging CTV channels and how they tie into UA and subscriptions.
Our Values in Action
Level up: grow teammates by sharing smarter ways to track Web2App.
See it, fix it: raise issues promptly across product and PM circles.
Always ahead: stay ahead of industry shifts like ATT tightening or SKAN 5.
Now means now: resolve CAPI breaks immediately.
Team spirit: act as the MarTech ambassador within App UA.
Ownership: propose solutions when campaigns underperform due to setup issues.
Benefits Why Join Our Team
Be the bridge between UA and Tech, elevating deep campaign experience with operational mastery.
Collaborate with Web UA Ops & MarTech for clean, reliable, future‑proof setups.
Own UA execution beyond playbook following.
Grow in a new fast‑scaling department with ample space for advancement.
Explore future opportunities in ASO uplift, CTV, and alternative networks.
Engage with passionate peers valuing debate on attribution and reporting.
Your voice matters: challenge assumptions and speak up when things don’t add up.
Growth and Career Development
Flexible career path with personalized internal training.
Annual budget for external learning opportunities.
Work‑Life Balance
Flexible schedule: 7‑9:30 a.m. start, 3:30‑6 p.m. end; full remote or Barcelona office.
Free Friday afternoons and 35‑hour workweeks in July & August.
Comprehensive Benefits
Competitive salary, full‑time permanent contract, top‑tier private health insurance (including dental & psychological services).
25 days of vacation plus birthday off, with flexible vacation options and no blackout days.
Unique Perks
On‑site perks: free coffee, fresh fruit, snacks, game room, rooftop terrace with Mediterranean views.
Additional benefits: ticket restaurant and nursery vouchers, paid directly from gross salary.
Equal Employment Opportunity Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, disability, or any other protected characteristic.
Location Work fully remote or at our Barcelona office in the Blue Building, seafront 12‑14, 5th floor. The office offers free fruit, snacks, coffee, and recreational spaces.
Metadata
Seniority level: Mid‑Senior level
Employment type: Contract
Job function: Other
Industries: IT Services and IT Consulting
#J-18808-Ljbffr
About Us At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration.
We specialize in delivering user‑centric experiences across web and mobile platforms, where people can connect with our products like never before.
We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting‑edge projects to life.
About The Role We're looking for a
UA Ops Specialist (Apps) —a
Paid User Acquisition expert
who's spent years running mobile campaigns and now wants to bring that experience to the
technical and operational side
of growth.
You'll partner with our
Web UA Ops Specialist
and
Web MarTech Specialist
to keep UA stitched together across Web, App, and everything in between.
Ideal candidates have 5+ years of experience running App UA campaigns and want to focus on ops, measurement, and future‑proof attribution.
Requirements Must‑have
5+ years of proven, recent hands‑on experience running Paid UA campaigns for mobile apps.
Proven expertise across the main Paid UA channels for apps:
Search (UAC + ASA): Solid experience with Google App Campaigns (UAC) and Apple Search Ads (ASA); ability to optimize to tROAS, pLTV, and integrate Measurement Protocol.
Social (Meta + TikTok): Strong experience with Meta Ads and TikTok Ads, including AEM vs. SKAN, MMP reporting, and event source identification.
Programmatic: Broad experience with AppLovin, Unity Ads, Moloco, Mintegral, Liftoff, and fraud prevention (Protect360 or similar).
AdNetworks “non‑traditional”: Experience testing campaigns on X Ads, Reddit Ads, or other alternative networks is a plus.
Understanding of subscription app business: trials, renewals, cancellations, and win‑backs; fluency in LTV, predictive ROAS, churn impact and how UA choices ripple through the business.
Experience living inside MMPs (Appsflyer preferred): pulling raw data, building reports, and arguing about single‑source‑of‑truth dashboards versus traditional attribution.
Strong Firebase skills: connecting to Google Ads, extracting analytics data streams, and leveraging events for UA strategy.
Curiosity about CTV: understanding when to use it for awareness versus measurable post‑install events.
Fluent English (written & spoken); additional languages are a plus.
Big Plus
Experience with server‑to‑server integrations (S2S postbacks, advanced SKAN setups).
Ability to query data with SQL (BigQuery, Databricks) to validate MMP data vs. warehouse truth.
ASO knowledge – measuring how Paid UA impacts organic installs & store rankings.
Curiosity about Web UA Ops & MarTech: willingness to share App knowledge back.
Awareness of emerging CTV channels and how they tie into UA and subscriptions.
Our Values in Action
Level up: grow teammates by sharing smarter ways to track Web2App.
See it, fix it: raise issues promptly across product and PM circles.
Always ahead: stay ahead of industry shifts like ATT tightening or SKAN 5.
Now means now: resolve CAPI breaks immediately.
Team spirit: act as the MarTech ambassador within App UA.
Ownership: propose solutions when campaigns underperform due to setup issues.
Benefits Why Join Our Team
Be the bridge between UA and Tech, elevating deep campaign experience with operational mastery.
Collaborate with Web UA Ops & MarTech for clean, reliable, future‑proof setups.
Own UA execution beyond playbook following.
Grow in a new fast‑scaling department with ample space for advancement.
Explore future opportunities in ASO uplift, CTV, and alternative networks.
Engage with passionate peers valuing debate on attribution and reporting.
Your voice matters: challenge assumptions and speak up when things don’t add up.
Growth and Career Development
Flexible career path with personalized internal training.
Annual budget for external learning opportunities.
Work‑Life Balance
Flexible schedule: 7‑9:30 a.m. start, 3:30‑6 p.m. end; full remote or Barcelona office.
Free Friday afternoons and 35‑hour workweeks in July & August.
Comprehensive Benefits
Competitive salary, full‑time permanent contract, top‑tier private health insurance (including dental & psychological services).
25 days of vacation plus birthday off, with flexible vacation options and no blackout days.
Unique Perks
On‑site perks: free coffee, fresh fruit, snacks, game room, rooftop terrace with Mediterranean views.
Additional benefits: ticket restaurant and nursery vouchers, paid directly from gross salary.
Equal Employment Opportunity Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, disability, or any other protected characteristic.
Location Work fully remote or at our Barcelona office in the Blue Building, seafront 12‑14, 5th floor. The office offers free fruit, snacks, coffee, and recreational spaces.
Metadata
Seniority level: Mid‑Senior level
Employment type: Contract
Job function: Other
Industries: IT Services and IT Consulting
#J-18808-Ljbffr