Expedia Group
Product Manager - Ad Platform Transformation | Expedia Group
Base pay range $137,500.00/yr – $192,500.00/yr (total cash range varies by location).
Our team powers global travel with cutting‑edge technology and innovative advertising solutions. We value diversity, inclusion, and an open culture where everyone belongs and celebrates differences.
Why Join Us?
In partnership with our leadership agreements, we provide a full benefits package—including travel perks, parental leave, flexible work models, and career development resources—to fuel passion for travel and ensure a rewarding career journey.
Product Manager, Ad Platform Transformation – EG Advertising Introduction to the Team The Expedia Group Advertising (EGA) Product team creates innovative advertising solutions that connect partners with millions of high‑intent travelers across the Expedia Group ecosystem. Our customer‑first mindset focuses on developing products that drive measurable results for our advertising partners and enhance the traveler experience. We partner closely with teams across Expedia Group to achieve growth and results for partners and our company.
In This Role You Will
Determine how EGA is evolving its ads business and prioritize platform investments to create maximum efficiency and scale.
Rationalize the confluence of onsite and offsite campaign configuration capabilities required to create a seamless booking experience for DisplayAds.
Integrate identity management and user roles into the ad platform to enable simple and flexible onboarding for a variety of use cases and product experiences.
Focus work on enabling EGA stakeholders who will use the ad platform to support new products, services, user capabilities, and admin tools.
Demonstrate the value your ad platform roadmap for DisplayAds will deliver over time and how it supports long‑term acceleration of EGA goals and KPIs.
Drive critical alignment among the many EGA functional teams on the platform roadmap and priorities while establishing their respective roles and responsibilities for requirements gathering and vetting.
Invest in observability and monitoring of the platform capabilities you bring to market to foster rapid adoption and build user trust.
Integrate automation into the platform’s campaign creation and optimization processes, replacing manual intervention with ML/AI‑driven experiences.
Provide deep market and advertiser insights to guide the development of campaign configuration, optimization, and reporting capabilities within the platform.
Resolve cross‑functional escalations and ensure alignment on campaign configuration and management capabilities with the EGA commercial teams.
Track and communicate external trends in digital media buying practices to ensure EGA’s product strategy is aligned with the larger industry.
Minimum Qualifications
5+ years of product management experience, including leading technical products in an AdTech or e‑commerce environment.
A proven track record of owning the end‑to‑end product lifecycle and working with cross‑functional teams (engineering, research, design, commercial).
Strong domain expertise in platform product management and its practical applications for solving large‑scale business problems.
Domain expertise in digital advertising (AdTech) with knowledge of display advertising, programmatic advertising, campaign configuration, and performance metrics (CTR, ROAS).
Preferred Qualifications
Observable leadership skills, with a demonstrated ability to align and influence leaders and stakeholders across departments and organizational levels.
Product storytelling skills that clearly articulate the value proposition of complex initiatives to both technical and non‑technical audiences.
Proven ability to rationalize and prioritize a backlog in a highly matrixed operating environment.
Skilled at translating highly ambiguous business issues into structured problem statements.
Comfortable working with a diverse set of team members and positively influencing a large organization.
Ability to prioritize with conviction and communicate decisions effectively.
Excellent written and verbal communication; skilled at cultivating key interpersonal relationships.
Strong meeting facilitation skills that bring out the best contributions of all participants.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
EEO Statement Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
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Base pay range $137,500.00/yr – $192,500.00/yr (total cash range varies by location).
Our team powers global travel with cutting‑edge technology and innovative advertising solutions. We value diversity, inclusion, and an open culture where everyone belongs and celebrates differences.
Why Join Us?
In partnership with our leadership agreements, we provide a full benefits package—including travel perks, parental leave, flexible work models, and career development resources—to fuel passion for travel and ensure a rewarding career journey.
Product Manager, Ad Platform Transformation – EG Advertising Introduction to the Team The Expedia Group Advertising (EGA) Product team creates innovative advertising solutions that connect partners with millions of high‑intent travelers across the Expedia Group ecosystem. Our customer‑first mindset focuses on developing products that drive measurable results for our advertising partners and enhance the traveler experience. We partner closely with teams across Expedia Group to achieve growth and results for partners and our company.
In This Role You Will
Determine how EGA is evolving its ads business and prioritize platform investments to create maximum efficiency and scale.
Rationalize the confluence of onsite and offsite campaign configuration capabilities required to create a seamless booking experience for DisplayAds.
Integrate identity management and user roles into the ad platform to enable simple and flexible onboarding for a variety of use cases and product experiences.
Focus work on enabling EGA stakeholders who will use the ad platform to support new products, services, user capabilities, and admin tools.
Demonstrate the value your ad platform roadmap for DisplayAds will deliver over time and how it supports long‑term acceleration of EGA goals and KPIs.
Drive critical alignment among the many EGA functional teams on the platform roadmap and priorities while establishing their respective roles and responsibilities for requirements gathering and vetting.
Invest in observability and monitoring of the platform capabilities you bring to market to foster rapid adoption and build user trust.
Integrate automation into the platform’s campaign creation and optimization processes, replacing manual intervention with ML/AI‑driven experiences.
Provide deep market and advertiser insights to guide the development of campaign configuration, optimization, and reporting capabilities within the platform.
Resolve cross‑functional escalations and ensure alignment on campaign configuration and management capabilities with the EGA commercial teams.
Track and communicate external trends in digital media buying practices to ensure EGA’s product strategy is aligned with the larger industry.
Minimum Qualifications
5+ years of product management experience, including leading technical products in an AdTech or e‑commerce environment.
A proven track record of owning the end‑to‑end product lifecycle and working with cross‑functional teams (engineering, research, design, commercial).
Strong domain expertise in platform product management and its practical applications for solving large‑scale business problems.
Domain expertise in digital advertising (AdTech) with knowledge of display advertising, programmatic advertising, campaign configuration, and performance metrics (CTR, ROAS).
Preferred Qualifications
Observable leadership skills, with a demonstrated ability to align and influence leaders and stakeholders across departments and organizational levels.
Product storytelling skills that clearly articulate the value proposition of complex initiatives to both technical and non‑technical audiences.
Proven ability to rationalize and prioritize a backlog in a highly matrixed operating environment.
Skilled at translating highly ambiguous business issues into structured problem statements.
Comfortable working with a diverse set of team members and positively influencing a large organization.
Ability to prioritize with conviction and communicate decisions effectively.
Excellent written and verbal communication; skilled at cultivating key interpersonal relationships.
Strong meeting facilitation skills that bring out the best contributions of all participants.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
EEO Statement Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
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