Adventure Life
Brand & Marketing Strategist
Adventure Life, Billings Metropolitan Area, Montana, United States
This range is provided by Adventure Life. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$65,000.00/yr - $75,000.00/yr Additional compensation types
Annual Bonus Brand & Marketing Strategist Location:
Remote Reports to:
CEO Salary:
$65K - $75K DOE + performance bonus About Adventure Life We’re a small, close-knit team of adventure lovers who care deeply about our travelers—and each other. We create unforgettable experiences around the world, and our marketing is the way we share those stories. We’re looking for a Brand & Marketing Strategist to help take our brand and visuals to the next level, drive campaigns across channels, and elevate how our story is told. This role is hands-on, strategic, and creative—and could grow into a senior marketing leadership position as we expand. Role Duties
Brand & Creative Leadership Define and maintain a consistent brand identity across all channels and campaigns. Lead creative strategy for campaigns, visuals, messaging, and tone. Oversee marketing assets, collaborating with designers, writers, and content creators. Media, PR & Partnerships Build and manage relationships with media, journalists, and influencers. Plan and execute press trips, influencer partnerships, and brand collaborations. Write or review press releases, media kits, and story pitches. Track earned media impact and report on ROI and reach. Align campaign messaging and goals across digital, social, email, video, direct mail, webinar, in-person events, and offline channels. Collaborate to develop strategies that drive awareness, engagement, and conversion. Experiment with new channels and formats as budget allows, measuring ROI. Manage marketing project pipelines and cross-team coordination with Content Manager. Collaborate on direct mail and digital outreach campaigns to engage and retain customers alongside Content Manager. Collaborate with data and CRM teams to personalize communications. Analyze digital campaign performance and optimize for engagement and conversion. Team & Process Development Improve workflows and project management systems to enhance team efficiency alongside Content Manager Coordinate with external partners or contractors alongside Content Manager. Mentor and train marketing team members as need arises. Required Skills and Experience
5+ years in brand strategy, marketing communications, or PR (travel, hospitality, or lifestyle preferred). Strong understanding of marketing metrics and analytics Proven experience managing media relations, influencer programs, or press events. Skilled at integrated marketing campaigns and creative storytelling. Organized, proactive, and collaborative. Passionate about adventure travel and authentic storytelling. Additional Qualifications
Experience managing budgets and vendor relationships. Familiarity with SEO, GA4, GSC, and analytics reporting. PPC experience (Google Ads, Meta Ads). Leadership experience in growing or restructuring marketing teams. Familiarity with project tools like Asana, Monday.com, or Airtable. Why Adventure Life
Join a passionate team creating experiences that inspire people Play a key role in shaping our brand voice and growing our reach. Opportunity to grow into senior marketing leadership as the company scales. SIMPLE IRA with a 3% match Pacific Source Healthcare High-Deductible plan with HSA Optional Dental, Vision, and Disability plans (50% covered by Adventure Life). PTO: 3 weeks first year, 4 weeks second year, 5 weeks third year+. Travel opportunities with our network of suppliers. To Apply
Send a cover letter, resume, one reference letter from a previous supervisor or employer, and portfolio of prior work to recruitment.team@adventure-life.com . Interviews to be scheduled for the week of Nov 23rd. Open until filled. Senior level
Mid-Senior level Employment type
Full-time Industries: Travel Arrangements Referrals increase your chances of interviewing at Adventure Life by 2x Sign in to set job alerts for “Marketing Strategist” roles.
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$65,000.00/yr - $75,000.00/yr Additional compensation types
Annual Bonus Brand & Marketing Strategist Location:
Remote Reports to:
CEO Salary:
$65K - $75K DOE + performance bonus About Adventure Life We’re a small, close-knit team of adventure lovers who care deeply about our travelers—and each other. We create unforgettable experiences around the world, and our marketing is the way we share those stories. We’re looking for a Brand & Marketing Strategist to help take our brand and visuals to the next level, drive campaigns across channels, and elevate how our story is told. This role is hands-on, strategic, and creative—and could grow into a senior marketing leadership position as we expand. Role Duties
Brand & Creative Leadership Define and maintain a consistent brand identity across all channels and campaigns. Lead creative strategy for campaigns, visuals, messaging, and tone. Oversee marketing assets, collaborating with designers, writers, and content creators. Media, PR & Partnerships Build and manage relationships with media, journalists, and influencers. Plan and execute press trips, influencer partnerships, and brand collaborations. Write or review press releases, media kits, and story pitches. Track earned media impact and report on ROI and reach. Align campaign messaging and goals across digital, social, email, video, direct mail, webinar, in-person events, and offline channels. Collaborate to develop strategies that drive awareness, engagement, and conversion. Experiment with new channels and formats as budget allows, measuring ROI. Manage marketing project pipelines and cross-team coordination with Content Manager. Collaborate on direct mail and digital outreach campaigns to engage and retain customers alongside Content Manager. Collaborate with data and CRM teams to personalize communications. Analyze digital campaign performance and optimize for engagement and conversion. Team & Process Development Improve workflows and project management systems to enhance team efficiency alongside Content Manager Coordinate with external partners or contractors alongside Content Manager. Mentor and train marketing team members as need arises. Required Skills and Experience
5+ years in brand strategy, marketing communications, or PR (travel, hospitality, or lifestyle preferred). Strong understanding of marketing metrics and analytics Proven experience managing media relations, influencer programs, or press events. Skilled at integrated marketing campaigns and creative storytelling. Organized, proactive, and collaborative. Passionate about adventure travel and authentic storytelling. Additional Qualifications
Experience managing budgets and vendor relationships. Familiarity with SEO, GA4, GSC, and analytics reporting. PPC experience (Google Ads, Meta Ads). Leadership experience in growing or restructuring marketing teams. Familiarity with project tools like Asana, Monday.com, or Airtable. Why Adventure Life
Join a passionate team creating experiences that inspire people Play a key role in shaping our brand voice and growing our reach. Opportunity to grow into senior marketing leadership as the company scales. SIMPLE IRA with a 3% match Pacific Source Healthcare High-Deductible plan with HSA Optional Dental, Vision, and Disability plans (50% covered by Adventure Life). PTO: 3 weeks first year, 4 weeks second year, 5 weeks third year+. Travel opportunities with our network of suppliers. To Apply
Send a cover letter, resume, one reference letter from a previous supervisor or employer, and portfolio of prior work to recruitment.team@adventure-life.com . Interviews to be scheduled for the week of Nov 23rd. Open until filled. Senior level
Mid-Senior level Employment type
Full-time Industries: Travel Arrangements Referrals increase your chances of interviewing at Adventure Life by 2x Sign in to set job alerts for “Marketing Strategist” roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr