80Twenty LLC
Our client is a growing CPG brand seeking a
Product Marketing Manager
to plan a critical role in driving the success of their product portfolio—balancing
optimization of existing products
with the
development and launch of new innovations . This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration.
The Product Marketing Manager will lead projects across either
current product portfolio management
or
new product innovation , but share ownership of
stage-gate leadership, P&L modeling, consumer insights, packaging, claims/messaging, and performance tracking
within their respective initiatives.
This is a hybrid role in the Dallas Fort-Worth area.
Job Summary and General Duties:
Consumer Insights & Market Trends
Lead qualitative and quantitative research to uncover consumer needs and validate concepts.
Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy.
Act as the voice of the customer across all projects.
Claims, Messaging & Regulatory Alignment
Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D.
Ensure all communications are compliant, clear, and compelling.
Translate product features into consumer benefits that resonate across channels.
Stage-Gate Leadership
Serve as project owner in the stage-gate process for reformulations and new product launches.
Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope.
Coordinate approvals and go/no-go decisions with leadership.
Cross-Functional Collaboration
Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims.
Collaborate with R&D, Regulatory, and Supply Chain on formulations, compliance, and feasibility.
Support and align with the team on retail presentations, and competitive positioning tools.
Build and manage product-level P&L models for both new and existing products.
Balance pricing, margin, and cost optimization to ensure financial viability.
Provide financial scenarios to support decision-making in stage-gate and portfolio planning.
Packaging & Storytelling
Own packaging strategy and execution in partnership with Brand and Creative.
Ensure packaging communicates claims, benefits, and brand identity effectively across channels.
Champion sustainability and innovation in packaging and product design.
Performance Tracking & Scorecarding
Develop scorecards to measure launch success, reformulation adoption, margin performance, and promotional ROI.
Monitor KPIs and report results with recommendations for future optimization.
Continuously refine product positioning and marketing approach based on data.
Attributes:
Insight-Driven
– Turns consumer and market research into actionable strategies.
Financially Sharp
– Skilled in P&L modeling, pricing, and margin management.
Compliance & Claims Focused
– Ensures messaging is compelling, accurate, and regulatory-aligned.
Cross-Functional Collaborator
– Works seamlessly with R&D, Regulatory, Creative, Digital, Brand and Supply Chain
Results-Oriented
– Delivers measurable growth through launches, reformulations, and promotions.
Knowledge and Skills Preferred:
Bachelor’s degree in marketing, Business, or related field.
5+ years in product marketing, product management, or CPG portfolio management.
Background in nutrition, supplements, wellness, or consumer packaged goods preferred.
Proven experience with reformulations, product updates, or packaging refreshes.
Strong project management and cross-functional collaboration skills.
Excellent communication and storytelling abilities.
Analytical mindset with experience leveraging data for decision-making.
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred.
Compensation and Benefits
$120,000 – $130,000 base, plus annual bonus
PTO
401k with full match
Apply By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. Message frequency may vary. Reply Help for more information. You can reply STOP to opt-out of further messaging.
#J-18808-Ljbffr
Product Marketing Manager
to plan a critical role in driving the success of their product portfolio—balancing
optimization of existing products
with the
development and launch of new innovations . This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration.
The Product Marketing Manager will lead projects across either
current product portfolio management
or
new product innovation , but share ownership of
stage-gate leadership, P&L modeling, consumer insights, packaging, claims/messaging, and performance tracking
within their respective initiatives.
This is a hybrid role in the Dallas Fort-Worth area.
Job Summary and General Duties:
Consumer Insights & Market Trends
Lead qualitative and quantitative research to uncover consumer needs and validate concepts.
Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy.
Act as the voice of the customer across all projects.
Claims, Messaging & Regulatory Alignment
Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D.
Ensure all communications are compliant, clear, and compelling.
Translate product features into consumer benefits that resonate across channels.
Stage-Gate Leadership
Serve as project owner in the stage-gate process for reformulations and new product launches.
Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope.
Coordinate approvals and go/no-go decisions with leadership.
Cross-Functional Collaboration
Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims.
Collaborate with R&D, Regulatory, and Supply Chain on formulations, compliance, and feasibility.
Support and align with the team on retail presentations, and competitive positioning tools.
Build and manage product-level P&L models for both new and existing products.
Balance pricing, margin, and cost optimization to ensure financial viability.
Provide financial scenarios to support decision-making in stage-gate and portfolio planning.
Packaging & Storytelling
Own packaging strategy and execution in partnership with Brand and Creative.
Ensure packaging communicates claims, benefits, and brand identity effectively across channels.
Champion sustainability and innovation in packaging and product design.
Performance Tracking & Scorecarding
Develop scorecards to measure launch success, reformulation adoption, margin performance, and promotional ROI.
Monitor KPIs and report results with recommendations for future optimization.
Continuously refine product positioning and marketing approach based on data.
Attributes:
Insight-Driven
– Turns consumer and market research into actionable strategies.
Financially Sharp
– Skilled in P&L modeling, pricing, and margin management.
Compliance & Claims Focused
– Ensures messaging is compelling, accurate, and regulatory-aligned.
Cross-Functional Collaborator
– Works seamlessly with R&D, Regulatory, Creative, Digital, Brand and Supply Chain
Results-Oriented
– Delivers measurable growth through launches, reformulations, and promotions.
Knowledge and Skills Preferred:
Bachelor’s degree in marketing, Business, or related field.
5+ years in product marketing, product management, or CPG portfolio management.
Background in nutrition, supplements, wellness, or consumer packaged goods preferred.
Proven experience with reformulations, product updates, or packaging refreshes.
Strong project management and cross-functional collaboration skills.
Excellent communication and storytelling abilities.
Analytical mindset with experience leveraging data for decision-making.
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred.
Compensation and Benefits
$120,000 – $130,000 base, plus annual bonus
PTO
401k with full match
Apply By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. Message frequency may vary. Reply Help for more information. You can reply STOP to opt-out of further messaging.
#J-18808-Ljbffr