Casting Call for AAPI Mental Health PSA

Seeking actors for a PSA in partnership with Asian American Psychological Association for a campaign to advance the health and welfare of the Asian American community through destigmatizing the act of seeking mental health care. The script centers around a multi-generational family at a dinner table and takes us through a conversation through various Eastern beliefs and superstitions, ultimately using light humor to encourage members of the community to talk more openly about mental health as a vital part of well-being. Seeking a range of Chinese/mixed-ethnicity Asian actors based in Los Angeles ranging from teens to grandparents for a PSA to destigmatize mental health care in the Asian community. Especially open to actors with an improv background. “UNREAL” In partnership with the Asian American Psychological Association Producer: Matt Bijarchi Director: Natasha Lee Creative Director: Priti Kapur SHOOT DATES: January 2024, tbd, 1 day in Los Angeles ALL ROLES ARE PAID SAG-AFTRA LOW BUDGET SCALE Requirements

Hwee’s husband - South or Southeast Asian, late 30s, early 40s Child (around 5-7, male/female) Hwee’s father (60s-70s, Chinese male) Hwee’s mother (60s-70s, Chinese female) Hwee’s brother - (late 20s, early 20s, Chinese male) Brother’s partner - (male or female mid 30s, open to ethnicity range) Hwee’s aunt - (late 40s, open to Chinese with mixed-ethnicity) Application Instructions

Please submit your reel, headshot/resume, and note if you speak any Cantonese/Mandarin/other languages to contact@bynatasha.net

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